Local and small business advertisers: why you shouldn’t ask why not

Why not read this great article of mine? “Because I don’t want to, that’s why not.”

Often in local and small business advertising you’ll see a sentence – usually as part of the call to action – that asks “why not (try this, drop in, call for our brochure, look up our website, etc.)”

Why WHY NOT? can detract from your advertising message

You need to show that you’re 100 percent positive about what you’re selling: “why not?” can introduce an element of doubt.

Although it may seem like a polite invitation, that’s the problem: it’s too polite. [Read more…]

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