Successful writing for marketing and advertising is about how well you think – not just how well you write
And here’s the first part … success is mostly about the way you think, not the way you write!
In her book, “The MAMBA Way To Make Your Words Sell” Suzan St Maur shows you how to use the same 5-step thinking process that has seen her successfully craft winning radio, TV, print and online marketing messages for her wide-ranging clients over many years.
Want the book right now? Instant download: just USD $4.50 (GBP £3.00 approx)
Suzan reveals, “Many people think that a marketing message will work provided that it’s well written. That’s true in a way, but only because if it’s badly written, it won’t work at all. However what’s more to the point is that if the thinking process behind the marketing message is wrong, then the message will also be wrong, no matter how beautifully it’s created and written.”
This book will help anyone faced with the challenge of using the written or spoken word persuasively to align their final objectives with a message that works first time, every time.
And that’s not just for professionals, although they will gain some useful insights from this book, too.
It’s really aimed at the DIY business writer who needs all the help available to make messages sell … whether for a product, a service, some ideas, proposals, or any other marketing/business objective.
Suzan says, “There are many good books on marketing, and many good books on how to write for marketing communications. Unfortunately there was a gaping hole in between the two. This book has been written to bridge the gap and provide the ‘thinking tools’ people need in order to translate marketing strategy into a powerful and persuasive marketing message.”
By using Suzan’s MAMBA approach to devising your message you’ll no longer go off down blind alleys with concepts that are wrong for the job. The best writers get straight to the point because they build on solid foundations – which saves time and money. This book shows you how to do the same.
95 pages. No bullsh*t.
Instant download: just USD $4.50 (GBP £3.00 approx)
Seriously, MAMBA will transform your marketing writing into first-time successes, every time.
You’ll be delighted with the extra persuasion – and extra sales – you’ll achieve just by sharing these simple secrets with me.