Getting good business blog ideas is becoming an increasing headache for many business people. In this series, we take a look at some key areas of inspiration to help trigger ideas for your next blog post. This time, we look at the news.
Before we move on to the daily papers, it’s worth mentioning news feeds here. These can be set to provide you with a stream of information relating to your business, topic or whatever, and as such is a useful way of keeping in touch with what is going on in your industry.
I don’t, however, think they can replace the more original, interesting ideas that will get triggered in your mind when you scan over the general news media.
Bookmark all the relevant news media
With a little research you can find and bookmark newspaper and other publications’ websites not only in your own country, but of course almost anywhere in the world. Here’s a checklist to start you off…
Local media – particularly important if you work and blog locally, of course. Newspapers are an obvious choice as are local radio stations, most of which are likely to have mailing lists you can join for updates, news feeds, and also Twitter feeds which are probably the quickest way to keep up with what’s going on locally from day to day.
National media – for the main news and views from your country’s perspective. Most national newspapers have websites that provide very up to date information not just on general news, but on more specific topics like science, health, fashion, food, finance and so-on. Explore these media carefully and bookmark any pages that could possibly link to your own topic or business.
International media – if you do business with other countries – or your customers do – get on to Google and search for their national newspapers. Many countries in which English is not the main language will still have an English language newspaper and/or news website, so if you don’t speak the foreign language search for (e.g.) Brazil+”English language newspapers”.
Specialized/trade media – as with other print publications many specialized and trade magazines have accompanying websites and they can be goldmines for information and ideas for your blog posts. You probably know the best ones in your topic area, so get them bookmarked and get on their updates lists, Twitter feeds, etc.
Set up Google Alerts
Google Alerts are wonderful things … they allow you to be informed about specific topics and issues, bringing in links by email for you both from the web and from the news media. Here’s what they say you can have:
Monitor the Web for interesting new content
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries. Enter a search query you wish to monitor. You will see a preview of the type of results you’ll receive. Some handy uses of Google Alerts include:
- monitoring a developing news story
- keeping current on a competitor or industry
- getting the latest on a celebrity or event
- keeping tabs on your favorite sports teams
You can choose from a variety of search choices in the drop-down menus, and have as many Alerts on the go as you want, all at the same time.
And best of all, the service is free.
Those two activities should keep you abreast of everything going on within your industry … and even news that isn’t directly connected with your business may well trigger an idea for a blog post in your mind.
I could go on here, but that’s all we have time for today. For more business blog ideas, give me a shout on firstname.lastname@example.org.
While you’re here, don’t forget to stop by my Bookshop…books and eBooks to help you write better – and to give to friends and family…