Writing about yourself: why you need to color yourself in

This clever tip and accompanying story were shared recently by the amazing Tsufit, author of an excellent book which I can personally recommend, called “Step Into The Spotlight: a guide to getting noticed.”

We came up with a whole tomato analogy for speakers, how some are still seedlings, some are still green, some are ripe and plump and juicy and ready for market and others are just plain rotten!

We came up with a whole tomato analogy for speakers, how some are still seedlings, some are still green, some are ripe and plump and juicy and ready for market and others are just plain rotten!

Here she is…

Ever wonder why the telephone companies use frogs and dimes and beavers and geckos in their ads? Why? Because you can’t SEE phone service.

We have to learn to create a visual when we speak, so that people can see what we’re saying. We can’t present ourselves in black and white like in a kid’s coloring book. Pick up a crayon or two and color yourself in!

Whenever I say this, someone always asks me, “But Tsufit, what if I don’t have any color?”

How to color yourself in on HTWB

Tsufit

You do. You just have to find it. Sometimes you have to really dig for it.

A client came to see me a few years ago because she had to give a speech about her Speaker’s Bureau to a bunch of professional speakers. She was shaking in her boots (OK, so I’m exaggerating a bit) because she, herself, wasn’t a professional speaker and her previous speaking engagements hadn’t gone well. She came to me to help her add a bit of colour to an otherwise dry “how to” speech.

When I interviewed her I found out that she had grown up on a tomato farm and that when she was a kid, she helped her dad pick the tomatoes and take them to market.

I said “Isn’t that more or less what you’re doing now, only with speakers? Picking them and taking them to market.”

So we came up with a whole tomato analogy for speakers, how some are still seedlings, some are still green, some are ripe and plump and juicy and ready for market and others are just plain rotten!

She did the speech and reported that she had a whole line up of people waiting to speak to her afterwards. She had found her color!

If you can’t do it on your own, ask a friend to interview you or hire a coach. Ask yourself questions about what you wanted to be when you were a kid, your hobbies, what’s quirky about you, what’s unusual–even if it has nothing to do with your business; we’ll make those connections later.

When I was a lawyer, I used to have a mug that said “Lawyers and Painters Can Turn Black Into White”. Now I show people how to turn black and white into color.

writing about yourself on HTWBCiao, Tsufit

P.S. If you haven’t yet read my provocative award-winning book, Step Into The Spotlight! have a peek inside the book at http://www.SpotlightBook.com

You will LOVE LOVE LOVE this book!

By Tsufit © 2006-2017

************************************************************************************************************************************************************************************************
Tsufit coaches entrepreneurs, experts, keynote speakers, professionals and authors to captivate their audiences.
************************************************************************************************************************************************************************************************

Toronto (Canada) based Tsufit has worked across a number of areas from the Law to acting and stand-up comedy, but now focuses on her roles as an entertaining and inspiring motivational speaker, coach, workshop facilitator, and TV/radio show guest.

Her special topics include promotion and publicizing of entrepreneurs’ dream businesses, and showing business owners how to write dazzling infomercials and longer speeches/presentations.

If you would like to subscribe to Tsufit’s entertaining and useful newsletter, as I do and from which this article is drawn, drop her a note on info@tsufit.com.

What tips can you share about stepping into the spotlight?

Please let us know! 

 

Comments

comments

Thoughts

*

css.php