Marketing your nonfiction book: do you get what that REALLY means, and why it’s crucial?

When my former business partner, a rigid academic, tried to edit my forthcoming book – How To Write A Brilliant Nonfiction Book – he made a great fuss over the fact that the chapter about “marketing” at the end of the book only ran to 3,000-odd words.


“But you’ve only written 3,000 odd words about marketing” he yelled gleefully down the phone to me.

Anyway, I didn’t get what he meant, at first

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Writing a nonfiction book: does it help to work with a buddy or two?

The prospect of writing a full-length nonfiction book can be a lonely one. Here are some options that could help you on your journey, involving a choice of partnerships…

Co-authors

If you are considering writing a book with one or more others, it’s worth working into your planning process exactly who does what, and on what criteria you will agree on structure, content, editing and so-on. (Saves arguments later!)

I have the experience of working with a co-author on two of my books. In both cases we split the proceeds 50-50, and I believe that’s customary when both co-authors contribute equal amounts to the project. This issue can be a tricky one if you don’t know what to watch out for, especially as people are likely to have differing views on what constitutes 50% of the effort.

One expert and one (topic-literate) writer: [Continue reading]

New Year’s resolutions you must write for your pets

At New Year we get plenty of suggestions on what resolutions we humans should make, but there's a strong need for us to write resolutions for our pets to follow if we are to lead a peaceful co-existence for the coming year. Here are some … [Continue reading]

An, er, alternative Christmas quiz

Much as we all love to play games during the Holidays ... I don't know about you but I get heartily fed up with Monopoly, Christmas quizzes about the names of all Santa's reindeer, and trying to laugh at the feeble jokes implanted into Christmas … [Continue reading]

A very Happy Christmas with some lesser-known but beautiful carols

Here's wishing you the happiest of Christmases from me and the panel of worldwide writing experts who make up HTWB. [As well as my office staff of Furballs LaWoof, Pippin, Mousey (dogs), Kitten and Jeremy (cats.)] Gaudete How's your Latin? … [Continue reading]

What we ALL can learn from Hanukkah

While wishing all our Jewish friends a very happy Hanukkah which starts today, it's worth looking at why this story has lessons we can learn from it - whether we are Jewish or not. The story of Hanukkah According to History.com ... … [Continue reading]

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