How to make your nonfiction book a true success

Thinking of writing a nonfiction book? Great! But if you want it to sell commercially, you need to make sure it delivers good value to prospective readers. Here are some tips to help you make sure it does.how to make sure your nonfiction book succeeds

What does your book need to be successful?

Much as we authors like to think even our business or self-help books are the next best thing since How To Win Friends And Influence People, ego must be dumped and business acumen must prevail. [Continue reading]

Please welcome ReaderReady writing. (This time around.)

ReaderReady? Yes, I just coined that word. It means the same as most of the terms and descriptions mentioned below going back to about the 1950s or so. So why is it new?

conversations in slaes

In both business writing and sales, success now lies in conversations – not presentations.

Short answer? It isn’t. But along with every new incarnation of the concept, we get the accompanying yee-hahs and whizzing bow ties assuring us that this is how we should be writing our books, online content, blogs, ad copy, and everything else down to the note you stick on your front door asking the delivery people to leave your stuff around the back. [Continue reading]

Déjà vu jokes … plus a few more, 2019

Deja poo jokes

Updated and republished July 13th, 2019: Déjà Vu for You Too? Some updated smiles for you ... Thanks to Nigel Jamie Bangs who originally shared this gag on my Facebook group, The Joke Street Journal (please join if you want some good laughs.) The … [Continue reading]

How to write yourself a wonderful wedding website

Wedding websites

Getting married this year? Welcome John Daulton from Your UK Wedding Directory who explains how to set up a low-cost yet effective wedding website to capture all those memories forever. by John Daulton So… you’re getting married and you know … [Continue reading]

Should we ladies write swearwords? Discuss.

swearing by women

Well, f**k my old boots and call me potty-mouthed, but I swear. I swear when I speak and I swear when I write. How about you other ladies? (Or if you want to be PC, "women?") Many of us "gals" the wrong side of 40 grew up believing that if Daddy … [Continue reading]

So we love puns, right? Here are even more

more puns on HTWB

Haunted French pancakes give me the crèpes. Here's another handful of puns (there may be one or two duplications from earlier collections) to give us some clever smiles for this post-Independence Day, post-Canada Day weekend. And yes: I am a newly … [Continue reading]

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