“I help people” … but so does everybody else

How often do you see in written bios, and hear in business networking meetings, “I/we help people/clients to…..” ??

I help people...

Do you fall into the “I/we help you…” trap?

Of course there’s nothing wrong with that. It’s a good way to start off for a number of reasons. That’s why so many of us use the “help you” way into the introduction. Then what happens?

We get the death of a good word, and the birth of a cliché

[Continue reading]

How to sharpen up your blogs and articles with one quick chop

Have you ever looked at something you’ve just written and thought, “that first paragraph isn’t needed?

No? Well, maybe you should. Even we pro writers often go back and chop off the first paragraph or even two, and let the blog, article or other piece of writing start a few lines along, when we really get down to business.

chopping branch of tree

Either leave preambles and back stories out altogether, in a box, or at the back.

When your writing engine is still running cold…

It’s a bit like when you start your car on a cold morning. I know most modern cars have automatic chokes, but you still don’t get the best performance from even a late model Bentley until the engine has warmed up. [Continue reading]

Write Around The Web: literary festival, proofreading, typography, adverbs and a smile

HTWB logo

Welcome to our new selection of curated info from around the web -- hand-picked for HTWB readers by yours truly. … [Continue reading]

Branding: who needs a logo when you wear glasses?

Suzan St Maur's glasses

How seriously do you take branding for your business? OK, if you're Coca Cola or Kellogg's it's very, very serious and you don't have a choice. But for those of us running rather, er, smaller enterprises, do you realise that branding is just as … [Continue reading]

Writing a nonfiction book? Compete with Google at your peril

Google logo

Before Google there was a need for lots of books that shared information. Now? Who needs an encyclopædia when Google is at your fingertips? Bang goes the door on your butt if you want to write a nonfiction book covering topics of a certain … [Continue reading]

Writing accidents: whatever happened to Spoonerisms?

article about Spoonerisms

Do you ever jumble up your words and come up with an entertaining alternative? Pity then, for poor old Reverend Spooner, whose jumbling up of words and phrases had his students at New College, Oxford rolling in the aisles laughing in the late 19th … [Continue reading]

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