14 good ideas for great business blog posts

If you ever scratch around looking for new ideas to write about in business blog posts, here’s a curation of 14 star-quality ideas to solve your problem instantly.

14 good ideas for great business blog posts

Each one shares a link to another article that gives you plenty more ideas along the same lines, fires you up with even more inspiration and shares ways to write up your blog post successfully. So help yourself…

Just click on the bold green titles for more on each blog post topic…

1. Seasonal topics. Depending on the nature of your business the changing seasons and accompanying activities, festivals, holidays and son-on can be a goldmine of subject matter to write about. Seasonal issues also often lend themselves directly to sales opportunities (e.g. Black Friday, Christmas) and you can tie those into blog posts to make your marketing even more robust.

2. Product and service reviews. Many bloggers have made fortunes from writing review-style blog posts, growing that into very successful blogging businesses in their own right. Although you may not be in that league (yet!) fair, honest reviews of products and services relevant to your industry can become very popular with your readers/customer base.

3. Health and safety concerns. This may not be appropriate for every business, but it can apply to a much wider range of subjects than first meets the eye. With health and safety being a topic very much on people’s minds today, how to use your products and services safely – and how to do many things in connection with your business area safely – will be advice well received by your customers.

4. Interviews with experts, gurus, etc. You would be surprised at how easy it can be to obtain interviews with experts and other famous figures in your industry – especially if you interview them by email (a technique I explain in an allied article: the link’s in the first article you’ll see.) Not only is this of interest to your customers, but also you may benefit from some mutual promotion and other useful connections.

5. Solutions to customers’ emergencies. By emergency I don’t mean if a customer’s house is burning down, although that might be a good topic if you sell fire extinguishers! Customers can have “emergencies” that range from a misfiring car to a faulty hair extension. So think of what can go wrong in their lives that your advice could fix, and become their go-to expert.

6. Jargon busting. There aren’t many industries that don’t have at least some of their own jargon, and many customers get confused over such terminology while using a product or service like yours. A short glossary of the main terms and what they mean, in plain English, is always a popular blog post on any website.

7. Tips, checklists and countdowns. These are popular models for how-to articles and actually are very useful ways to describe processes and other activities. Readers like them because they are easy to read, digest and follow; bloggers like them because (as experts in the field concerned) they can write them relatively easily.

8. Humour. Humour isn’t appropriate for every business, but used wisely it can help to cement customer relationships by entertaining as well as informing. And if you don’t write humour naturally, don’t worry – this article shows you how to compensate for that.

9. Your industry’s history. Even if you found history lessons boring when you were at school, you may well find that the history of your industry – or elements of it – is not only interesting but entertaining as well. Historical blog posts aren’t the place for hardsell business but they show customers that you a) know and b) care a lot about your industry, and probably your competitors don’t.

10. Threats your customers face. This is the preparing-for-the-future element to go with topic 5. above. It is not about immediate fire-fighting but about being aware of what your customers may need to do (and buy) in the future, and how to ensure they don’t get caught with their pants down if and when the need should become urgent.

11. Families and life-work balance. If your business is about making life easier/more efficient/time-saving/etc. for either business or consumer customers, or both, tying in some of your blog posts to how your product or service works to allow your customers more life-quality time is going to please them.

12. The future for your customers. This category is the bigger-picture partner to topic 10. above. Here in your blog posts you can demonstrate your expertise and experience with thoughts on the long-term future of your shared interests (yours and your customers’). You can also include links to newspaper articles and other blog posts in the media that are relevant.

13. Case histories. Case histories are very popular with bloggers and can be popular with customers too – provided that you make sure what you write is of genuine interest to readers,  and is not a lot of back-patting between you and the company in a study. This article shares how to do it right.

14. News and current affairs. Picking up on relevant issues in the news works quite well for many business bloggers, whether they’re huge multi-nationals or local SMEs. The key to success here is to remember that the link must be of interest not really to you, your company or your accountant, but to your customers.

Now … how many ideas for business blog posts have you come up with already?

Please share your thoughts and of course, ask any questions you may have – either in the comments below or to suze@suzanstmaur.com.

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