Search Results for: advertising

Advertising vs info on social media – the trolls rage on

If you have a local business group on one of the main social media platforms, you know you’re going to get people advertising their businesses no matter how you try to stop them.

Advertising or content on social media on HTWB

I would have told this troll precisely where to shove his business video.

It doesn’t matter how explicit you are in your “rules” section; the only way to stop the ads is to kick the advertisers out, or at least delete their blatant advertising posts until they get the message.

But not always…

Explaining the difference between advertising and social media content

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Advertising taglines that don’t, er, quite work

I spent many years as an advertising copywriter and still do turn my hand to writing this type of material from time to time. One of my favourite elements of ad copy is the tagline, or slogan as it’s sometimes called. They are a lot of fun to write and when well-crafted, do a fine job for the client’s business.

The following taglines from the USA, however, don’t quite hit the target. (Original authors unknown.)

On the van of a plumbing company: “Don’t sleep with a drip. Call us.

In the front yard of a funeral home: “Drive carefully. We’ll wait.[Read more…]

What is the role in modern business for the traditional advertising copywriter?

Much as we’re talking about business writers, bloggers, content writers etc., etc. at the moment you really can’t deny the key role that the copywriter – advertising writer – has played and is still playing in the business communication industry.

What is the role in modern business for the traditional advertising copywriter?

This is one of the most famous press ads ever, written by the late David Ogilvy who was a legendary copywriter. The headline goes straight to the potential buyer’s “what’s in it for me” in a subtle yet powerful way. Needless to say it sold a lot of Rolls Royces.

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Native advertising: do you get that déjà vu feeling?

native advertising,inbound marketing,outbound marketing,advertorial,writing,content marketingRecently I got an invitation from Copyblogger to fill out a questionnaire about native advertising.

It asked all sorts of insightful questions like, er, do you know what native advertising is? [Read more…]

The A-2-Z of business blog writing: A for Advertising

HTWB advertisingMany people still think their blogs are a good place to advertise their products and services. They are wrong. Why? Because blogs are about connecting with customers and prospects on a personal basis which is linked to your business relationship – not hard sell. [Read more…]

Not sure what to write about in your nonfiction book?

If you want to write a nonfiction book to help promote your business, charity or other activity, you may find that – to start with – you don’t have a clear idea on what content your readers would appreciate most.

In this article, adapted from my new book which will be published early November 2020, you’ll find a number of suggestions that will fire up your inspiration and help you refine your choices. Here are some ideas to be going on with (see below):

what to write a book about

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