Search Results for: headlines

DIY advertisers: why titles don’t work, and headlines do

Updated March 2nd, 2020. When you advertise your business, do you give the advert a title – or a headline?

Ads (a.k.a. “adverts”) with a title often are also “upside down adverts” which you need to avoid if you’re going to get the maximum number of leads and enquiries from each of your ads.

Why titled don't work in advertising

Books need titles: adverts need headlines.

Never forget that an ad – even a small, low-cost ad in a local magazine or “handbook” – needs to offer readers something “in it for them…” not just a title being your name or what you do.

Don’t forget that old-but-very-relevant point … “what’s in it for me” is what sells.

That means, to grab attention and hold it, you need to start your adverts with a strong headline. Not a title.

[Read more…]

10 links to help you write throat-grabbing headlines

Do you ever wonder how to write a really catchy headline for a blog post, article, social media post or as an email subject line?

10 links to help you write good headlines

“…how to ensure you pick the right words to trigger the right emotions…”

Here is the HTWB pick of articles and tutorials on the interwebby right now that will give you all the help you need to write headlines that work wonders for you and your business. [Read more…]

35 quick mini-tips on how to write hard-hitting headlines

How to write better headlines that pull in the readers is not a hit-or-miss exercise: there’s a bit of science to it, whatever its business purpose.

HTWB headlines May-16

Here are some quick mini-tips that will help you write good headlines, whatever they’re for. (And below, you’ll find the answers to Tuesday’s grammar quiz … check it out and see how you did…) [Read more…]

List post headlines – should we stop playing the numbers game?

Effective headlines for blog posts and articles are ever-increasingly important now that so many of us are writing publicly.

List post headlines - should we stop playing the numbers game?

Numbered lists for blog posts? Clever or cliché?

Your headline is the only chance you’ve got to grab your readers by the hair as they flick past, say, the alarmingly busy list of LinkedIn Pulse articles, a timeline on Facebook, or the home page on Google Plus.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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The A-2-Z of business blog writing: H is for Headlines

HTWB headlines.1First things first: what does the headline of your blog post have to achieve? What feeling do you want readers to have (apart from wanting to read more, obviously) once they’ve read it?

Fear? Curiosity? Laughter? Hope? [Read more…]

Hashtags in headlines: sticky or tacky?

medium_4306185702Do #hashtags in headlines turn you off or on when you consider reading an article/blog post? Read on for this rather interesting
result from my straw poll[Read more…]