Search Results for: we-wee

Writing business we-wee is bad – but what about me-mee?

As you probably know I am forever advising businesses not to write about how “we” do this and “we” do that, unless they can relate that to how they benefit customers very, very quickly.

Writing about yourself in the first person

If you’re a sole trader, should you write about yourself in the first person?

That’s largely because people writing “we-wee” are too inwardly focused and forget to share with readers what’s in it for them, which in business is critically important. But recently I have been taking a look at websites belonging to, and I assume written by, individual solopreneurs and sole traders. And I have to concede, they have a problem that is harder to solve.

We, me, him, her or who the hell does “me” write as?

[Read more…]

Local advertisers: stop writing we-wee and start getting a decent ROI

Just over three years ago we published about the we-weeing problem in marketing material, and much as most pro writers like me bang on about it, it’s still raging away.

Local advertisers we-weeing on their customers HTWB

This historic little guy, Manneken Pis, has been we-weeing on people in Brussels, Belgium for 400 years. Fortunately this is good, for his business.

The reason why I am throwing the toys out of my pram this time is because I feel sorry for the ever-constant stream of local magazines that set up in all good faith, sell advertising space to local businesses, and go out of business themselves within a couple of years.

Why? Here’s my theory and it’s not their fault … it’s the fault of the we-wee local advertisers who, because they we-wee, don’t get the results they should from their advertising and so eventually abandon the local magazines as not cost-effective. Naughty, naughty and frankly, bloody ignorant.

Local advertisers: stop writing about how wonderful you are

(NB: After my rant, you’ll find 10 Tips on how to do it right, below!) [Read more…]

Are you we-weeing all over your readers?

we,wee,you,writing,what's in it for them,blogging,marketing,Suzan St Maur

No matter how you dress it up, you won’t
get far if you we-wee on your customers, prospects and other readers

It’s perhaps an unfortunate, but highly relevant coincidence that the word “we” in business writing is a homophone for wee, as in urine.

Why? Because upfront and excessive use of the W word usually means that the text it appears in is all about what WE do and not about what we can do for you and why that will help you.

Now before some of you jump down my throat and say, “you’re not STILL banging on about the W word?” … get this. [Read more…]

‘We pride ourselves…’ popular or pompous?

Now, small businesses, it’s time for your seasonal bottom-smacking from Suze for writing pompous ‘we-wee’ content that fools no-one and just makes you look like old fuddy-duddies.

Meet Sir Fuggled Doublebottom, a righteous Pompous Ass from Great Lakes Brewery on Vimeo

Yeah, OK, you pride yourselves. But do your clients/customers care?

I know, it’s cruel. [Read more…]

Writing style? What writing style?

“If any of you thinks you have your own writing style, you can leave the room now,” said the wonderful and inimitable Bill Galley, who was our senior tutor at the (then) Watford Art School Advertising Writing Course in southern England.

With his gruff voice, aggressive beard à la James Robertston Justice in the “Carry On” movies and an up-yer-nose attitude, Bill was a veteran of the 20th century Madison Avenue creative advertising era. Despite being a Brit his b*lls were more than big enough to make him heard above many of the famous types who populated the advertising industry at that time in the USA.

Writing style? What writing style?

Our beloved course tutor, Bill Galley, looked a little like James Robertson Justice from the old “Carry On” movies. His eyes weren’t quite so skewed, however…

In his latter years Bill freelanced back in London and paid the rent by teaching us little squirts how to write ads. After we graduated he became our mentor and go-to expert on anything from creative brainstorming to how to win an interview to how to cope with and mend broken hearts. We were distraught when he died; he had become like another grandfather to us all.

And we always remembered those words about not having your own writing style. [Read more…]

A bumper crop of crap writing- Spam Of The Month Award II

And the out-and-out winner of the January 2018 Spam Of The Month award goes to Candidate number two:

Vanilla we-wee wins first prize

A bumper crop of crap writing - Spam Of The Month Award II

Everүthing cօmposeԁ made a great ԁeal of sense. Howevеr, think on this, suppose ʏou were to create ɑ killer title? I am not saying your content isn’t soⅼid, however suppoѕ yoᥙ addеd something that makes peoplе want more? I mean Locwl advertisers: stop writing ᴡe-wee aand start getting a decent ROI – tutorial | Hօw To Wrіte Betteг HTᏔB is kinda vanilla. Yоu mighht glance at Yahoo’s home page and note how they write news titles to grab peߋple to click. Ⲩoou might add a related video or a picture or two to grab people interested about everything’ve got to say. Just my opinion, it could maѕke your blog a little livelier.

My response (for what it was worth…)

This article has a naughty euphemism for urination (or micturition if you’re a urologist) in the headline and an image of a little boy peeing into a fountain (famous statue in Brussels, Belgium, actually.) If you think that’s vanilla your next stop needs to be a porno site. Oh, sorry. You ARE a porno site. 

Thank you all for your votes. Now, check out this month’s contenders

And there’s a bumper crop this month! Let’s get started… [Read more…]

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