How to write for millennials

For the second time in a week, please welcome back the intrepid Jackson Rawlings. Last time he told us, er, older types in no uncertain terms how not to write for millennial audiences, and this week shares some further thoughts on we can do it right – if we want to be on the same wavelength. Pin back your ears (or eyes, anyway…) Sz x

Article on writing for millennialsI often get asked about the how to approach writing for millennials. Most likely because: a) I’m a writer and b) I’m a millennial. Makes sense, huh?

People ask me “should I write short pieces? Should I use jokes and memes?”

First of all, no. Or at least, probably no.

The assumption is writing for millennials is an entirely different game to writing for other audiences.

[Read more…]

How NOT to write for millennials

I am so thrilled to welcome back our favourite young columnist here on HTWB, the one and only Jackson Rawlings who now writes for much posher publications including Huffington Post and Medium. Here, though, he gives us old goats some sharp, short advice on how not to write to and for millennials…take heed, those born before 1980! Sz x

lauren-peng-43963-unsplashI happened to catch the end of a TV soap the other day. I’m not someone who usually indulges in that kind of show, but on that occasion, my interest was piqued.

There were a couple of characters on screen who would be what I’d describe as millennials — probably in their mid-twenties — having a conversation with each other, which went something like this:

“Oh my god I can’t believe he said that, it’s like when “celebrity” did “celebrity thing” and I was like “what?”

“I know right? Hashtag fail”.

I’m paraphrasing from memory, but trust me, the actual scene was equally awful and stilted. [Read more…]

Going to college/uni soon? Here’s how to survive it

Whether you’re a new university student or an old-timer, this series of articles by recent graduate and hugely talented young writer Jackson Rawlings will have you laughing all the way through … and yet learning the best ways to cope with university life, study, write essays, assignments and sheer survival. Enjoy.

Going to college/uni soon? Here's how to survive it

Some great advice if you’re off to college/uni soon … from a guy who just graduated a while ago.

Here’s a checklist of all the brilliant articles Jackson wrote for HTWB about how to survive college (USA) or uni (UK) and emerge with the best possible outcomes. Just click on the green titles to go to the articles you want to read. [Read more…]

Want millions of readers? Write like the Daily Mail

Daily Mail,MailOnline,Jackson Rawlings,writing,news,business,blogging

The Mail isn’t exactly renowned for its quality of writing.

It seems there’s method in the apparent madness of what we read in the UK’s Daily MailJackson Rawlings lifts the lid off this controversial Pandora’s box…Sz.

So I’m guessing your initial thought was “why the bloody hell would I ever want to do that?” and I can’t blame you — the Mail isn’t exactly renowned for its quality of writing. [Read more…]

Jackson shares the Daily Mail news as he helps write it

HTWB Jackson small

Jackson Rawlings in his current job: “we have to create content so invasive and permeating that it is consumed everywhere from the train to the loo.”

A big welcome back to our very own Jackson Rawlings (as in HTWB Students writing fame) who has now ascended to dizzy heights in cyberspace, as a Blogger Outreach Specialist at the Daily Mailno less. Our sincere – and very well deserved – congrats to him … and here’s his fascinating account of the brave new world of news gathering, 21st century style…

Marble. So much marble.

That was my first thought as I entered the palatial surroundings of my new workplace… [Read more…]

Students: 5 things to avoid this summer when getting ready for writing at uni

HTWB Students logo 3

Last time we had a look at 3 essential things you should do in the next month or so to get ready for writing at uni. We had some fun, we laughed (I did) and most importantly no-one got hurt.

This time I’m gonna do the ol’ switcheroo and give some tips on what not  to do when preparing for writing at university. [Read more…]

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