How to write yourself a wonderful wedding website

Getting married this year? Welcome John Daulton from Your UK Wedding Directory who explains how to set up a low-cost yet effective wedding website to capture all those memories forever.

Wedding websitesby John Daulton

So… you’re getting married and you know you’d like to document it and keep reminders of it in every way you can. You’ve hired the photographer, and you know your friends will be there taking videos and photos with their smartphones. What else can you do to keep the memories alive? [Read more…]

How bad writing will cost you sales opportunities

Today we welcome sales expert Niraj Kapur, who quite rightly spits fur and feathers about the way wannabee business suppliers ruin their chances with prospects due to writing the wrong words in the wrong way. Over to Niraj…

We’ve all experienced this truly bad writing

bad sales writing

Don’t talk about yourself. Write about how you deliver benefits & help prospects.

You connect with someone interesting on LinkedIn and they sent you a terrible sales pitch.

You ask someone at a networking event to send you information and it’s full of attachments, all about them and nothing to benefit you.

You attend an exhibition and the sponsors send you an impersonal automated email within minutes of your leaving their exhibition stand. [Read more…]

Great writing tip from Ann Handley, top US content expert

Please welcome the one and only Ann Handley, content head honcho of the famous US site MarketingProfs.com for which I once had the honor of being a columnist (and whom she named “Little Wacky.” Probably because I am, er, a little wacky.) 
Ann is a Wall Street Journal bestselling author with her brilliant book, “Everybody Writes,” and writes an incredibly useful and entertaining bi-weekly newsletter called Total Annarchy. Here’s an excerpt from the current edition which I really wanted to share with you. (Below you’ll see her in action live in this video, but don’t forget to read her tip below!)

Hey, Homeslice!

A friend asked me to look at a few chapters of a book he’s writing. It’s a strong book with a strong premise. But he’s struggling with making the writing equally buff. [Read more…]

CV-Résumé writing for job candidates on the autism spectrum

by John Stuart

Please welcome John Stuart who is writing on behalf of CV Nation, a company that specialises in preparing job-winning CVs / résumés. John approached me and asked what HTWB readers might find useful in addition to what we already have here in terms of CV / résumé / job application and other job search writing advice.

CVs and resumes fr autistics

It’s up to you to show employers that you are the best person for the job. Not despite your autism, but because of it.

Given that Aspergers / high functioning autism is taking on such a vibrant and well-deservedly prominent role in our business world now, we need to think creatively to help people on “The Spectrum” to attain the high levels of success they deserve through the job application process. John has some useful suggestions…

Autism is not a negative: employers are realising this more and more

[Read more…]

Some harsh-but-true words about “bestselling books”

Please welcome back my wonderful, straight-talking friend and colleague from Toronto, Tsufit – who has some startling and true words to say about “bestselling authors,” as I have on more than one occasion. Because it’s so easy to manipulate the system with online book sales, the perceived value of being a bestselling author is shrinking by the day. Over to Tsufit

photo of Tsufit

“Put a brick between 2 covers, add endorsements & great title; it’ll sell.” Tsufit

“You can take a BRICK, slap it between a provocative front and back cover with a great title, add some strong endorsements and your book will sell.”

That’s exactly what I told the participants in my Book Creation Workshop the first time I ran it a few years ago.

It’s certainly not something I recommend or teach. Write a cool book! [Read more…]

Bid writing – not as scary as you think

One of these days you may be asked to write a bid, whether you work in the commercial world, the public sector or even the third sector. Here we welcome bid writing expert Nicola Gordon-Thaxter CP APMP of NGT Associates Ltd, who shares her top tips with us now… 

Bid writing tutorial

Message from the President of the United States, to the two houses of Congress at the commencement of the first session of the Thirtieth Congress, December 7, 1847…

**Are you a small business owner who has to bid for new or existing contracts?
**Do you find it daunting, time consuming, perhaps a little bit scary?
**Bidding can be all of these things at times but you still have to win new work, right?

[Read more…]

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