Some harsh-but-true words about “bestselling books”

Please welcome back my wonderful, straight-talking friend and colleague from Toronto, Tsufit – who has some startling and true words to say about “bestselling authors,” as I have on more than one occasion. Because it’s so easy to manipulate the system with online book sales, the perceived value of being a bestselling author is shrinking by the day. Over to Tsufit

photo of Tsufit

“Put a brick between 2 covers, add endorsements & great title; it’ll sell.” Tsufit

“You can take a BRICK, slap it between a provocative front and back cover with a great title, add some strong endorsements and your book will sell.”

That’s exactly what I told the participants in my Book Creation Workshop the first time I ran it a few years ago.

It’s certainly not something I recommend or teach. Write a cool book! [Read more…]

Bid writing – not as scary as you think

One of these days you may be asked to write a bid, whether you work in the commercial world, the public sector or even the third sector. Here we welcome bid writing expert Nicola Gordon-Thaxter CP APMP of NGT Associates Ltd, who shares her top tips with us now… 

Bid writing tutorial

Message from the President of the United States, to the two houses of Congress at the commencement of the first session of the Thirtieth Congress, December 7, 1847…

**Are you a small business owner who has to bid for new or existing contracts?
**Do you find it daunting, time consuming, perhaps a little bit scary?
**Bidding can be all of these things at times but you still have to win new work, right?

[Read more…]

Sue Bentley on writing fiction books: a famous author’s views

Thinking of writing a fiction book? Here are some cold, hard yet still heart-warming facts about a successful writer’s journey, by millions-selling children’s author Sue Bentley whom I met at a recent book fair, and who kindly has shared her experiences and advice in this article.

Writing books isn't easy by a famous author

Sue Bentley: If people like you and find you interesting, they will want to read your books

Here Sue tells it how it is, and was, so helping new authors get a realistic view of book writing – even from the top. Over to Sue…

Writing fiction books: not the fastest way to riches

[Read more…]

U.S. English vs. British English – What’s the Difference, Anyway?

“Two countries divided by a common language” … so said, allegedly, the great George Bernard Shaw. But is it true? San Francisco based freelance writer Laura Buckler shares her take on this evergreen debate, this time from an American’s point of view (rather than mine!) Here’s Laura…

US vs British English

The Brits are not the only ones to blame for changing the English language.

I spent a month in London. They mocked my English. In fact, a few people said I wasn’t speaking English at all. They said I spoke “American.”

Hey: I’m not angry. It was actually funny to see them laughing at my accent just as we laugh at Brits over here. [Read more…]

Let’s hear it for the Ugly Duckling of marketing

Today we welcome my good friend and fellow scribe Stephen Church – a brilliant, naturally talented copywriter whose refreshing approach has gained many fans in our neck of the woods here in England. In this article Steve laments the way words have become the poor relation of website creativity – something I used to lament, too, when I was working as a copywriter. Over to Steve…

ugly duckling of marketing

Goodbye, ugly duckling. Hello, elegant swan.

Website words really matter – but no-one seems to care

Words. Do you remember them? Those little squiggly things, line after line, neatly laid out across the page. I’ll tell you something. They matter. They really do. [Read more…]

Better bid writing: the key to capturing new contracts

by Katy Berrill

You’re looking for a new employee and in walks someone in ripped jeans and a stained t-shirt for interview. What would be your first impression?

Better bid writing: the key to capturing new contracts

Could this be how your business is perceived if you write your contract bid badly?

Not great!  Compared to the previous six candidates in smart suits, this person is bound to go to the bottom of the list. If they can’t make an effort at interview stage, what makes you think they’ll put any more effort into their role?

Similarly, if you’re looking for new business, a poorly written bid won’t get you very far through the door no matter how expert your company is in that field.

The art of bid writing: your way to successful new business

[Read more…]

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