Blogging: a fresh look at “posticles” and “artiposts”

medium_2493066577 (2)Nearly two years ago I wrote this post wondering just how blog posts and articles might cross over, although at the time they were usually considered to be very different animals. Now, though, how have we moved forward? If so, in which way or ways? Have blog posts finally graduated from being, well, blog posts, to being shortish articles? Or are they still considered different and inferior to articles, at least if journalists and other traditionalists are to be believed? Although this is only my opinion, I think the traditionalists are having to curtail their sneers at the better bloggers and accept that blogging is now 21st century article writing. Here’s why…

Mainstream media: even they are blogging now

I have to smile when I see how big-shot newspapers in Europe, North America and elsewhere have incorporated “blogs” into their online portfolios. Despite trying to hide these away from their virtual “front pages” and isolating them from the general public view by stuffing them into a click-on box somewhere down the sidebar, it’s not hard to work out that increasingly the bloggers and the journalists are becoming closer and closer.

As I see it the divisions between these official news media bloggers and their respective journalists are growing narrower every day. And it’s hardly surprising. Blogging, in the general news media, is essentially what older journalists and editors would have called “opinion pieces” in pre-blogging days.

This mainstream news media blogging, for the moment, is where we go to get a more relaxed and speculative view of current affairs and news stories. So how long will it take before the blog posts of such mainstream news publications get absorbed into, well, the mainstream of the news overall?

Blogging doesn’t have any editorial control – or does it?

And before my journalist friends jump on me shouting “bloggers don’t have editors and sub-editors controlling them- that’s the main difference” … not now, they don’t. But how long will it be before the powers-that-be in the media stick their editorial noses into their media companies’ blogs? Assuming they’re not doing that already?

And when you think in terms of serious blogging, despite there being no editor scrawling over your text with a blue pencil, you are controlled by the needs and wants of your target audience. And they affect your blogging much more than an editor can, purely by clicking away to someone else’s material.

Individuals’ and company business blogs: how will these be perceived soon?

Aha, this is where it gets interesting. I reckon what we’re dealing with is a renaissance of the old advertising / advertorial /editorial set of divisions common to the media in pre-internet days. I know, I know. I can hear the tekkies grinding their teeth and mouthing insults already. But what we’re looking at here is content intended for public consumption, which in its rawest form hasn’t really changed since wallahs were carving stuff into tablets of stone.

Blogging by individuals and companies who have a commercial interest in doing so, will come to be perceived as what in the 20th century was labelled not so much as overt advertising, but under headings like PR, sales promotion and direct marketing. This category takes in the millions of blogs which purport to offer you value but only if you buy this or subscribe to that.

OK, I’m not bitching; it’s a format that works. And as long as the posts/articles on such blogs do provide you with free information as they say they will, fine. That makes it easier for you to view their financially-based offers with a good sense of equilibrium.

What about the non-commercial and semi-commercial blogs?

Well, considering that this blogsite is semi-commercial (lots of free articles and tutorials but it would be nice if you’d buy a book or three) I would hate to see these blogs disappear, and frankly cannot imagine that they will.

Blogs like this – and thousands of others which provide a stout range of helpful, free information – are the bedrock of “blogdom.” They (we) hope finance themselves by selling some product. But what differentiates these blogs and their posts/articles from the rest who are essentially more commercially minded?

OK: I’d like to propose a serious rapprochement …

Posticles and artiposts are now one and the same: ARTICLES!  

Please share your views with us here. In the meantime, check out these books (yes, this is a semi-commercial blogsite…) “How To Write About Yourself”…how to make the most of yourself, whatever you need to write “Business Writing Made Easy…everything you need to know about writing for business in English “Banana Skin Words and how not to slip on them”…over 1,500 spelling and grammar tips to perfect your written English photo credit: Mike Licht, via photopin cc




  1. […] Articles can certainly be blog posts, or is that the other way around – Suze explores that idea rather nicely. […]