Blogging and social media: just listen to those wedding bells

blogging,social media,blogs,comments,topics,posts

Blogs and social media getting together:
not just a one-night stand

Further to my article a couple of weeks ago where we looked at the convergence of conversations between blogging and social media, do you think this is going to be a quickie affair … or a long, happy marriage?

As mentioned in the previous article, increasingly we’re finding that conversations triggered by a blog post are taking place on the social media, not on your blog.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

Partly this is due to the fact that to get people interested in your blog post, you have to give them enough information about the subject matter to give them an idea of what it’s all about. Often this leads to a discussion beginning right there and then about that subject matter.

Rather than play silly games to try to hook readers’ attention away from LinkedIn or Google+ or wherever they read your announcement of the blog post, it’s better to go with the flow and carry on the conversation there and then. After all, the whole point of blogging for business is to engage audiences and get them conversing with you. Where that happens is becoming less important.

The benefits of these conversations happening “off blog”

Unless your blog gets vast amounts of traffic, assuming you post introductions or “mini-posts” about each new blog post on the social media platforms, your topic will get more attention this way.

Certainly, some people will click on through to your blog to read the whole post or article. But even if they don’t, they may well start to discuss the subject you have raised on the SocMed platform itself. Yes, I know, it’s maddening to think they can’t be bothered to click through, but it’s a fact of life.

And with some simple adjustments to your blogging  and social media activities, you will probably gain many more shares, likes, +1s, followers, subscribers and ultimately customers this way.

Take it easy: no hard sell

Given that you have set up alerts for any new comment appearing on the SocMed platforms, it’s easy for you to go in and respond to those comments and continue the conversations. These conversations are very  likely to present opportunities for you to link back to your blog or website to refer to relevant further information/reading.

But be warned: social media frowns on overt hard sell, so keep the conversations as generic as possible, within reason. If it irritates you to refrain from writing a call to action in a social media comment, console yourself with the fact that as long as they’re talking with you, you (and your brand) are very much on their radar.

Take note of interested readers and link with them

You may well notice that certain people, especially within a particular social media gathering place like a LinkedIn group or GooglePlus community, will show more than a passing interest in what you post.

When you put up a new blog post about a related topic, you can send them a private message or even an email worded, e.g., “I really enjoyed our discussion when I posted recently about XX and hope you did too. I thought you’d be interested to see my new article about XX’s place in future markets on my blog (link.) I look forward to seeing your views on it.”

blog,writing,news,blogging,business,Suzan St Maur,,how to write betterHow do you feel about this rapprochement between blogs and the social media? Personally I don’t think it’s a one-night stand or even a lusty flirtation: I think it’s moving towards a happy marriage. But please shout me down if you feel I’m wrong!

photo credit: Millzero Photography via photopin cc




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