Blogging for business: finding your voice…helloooo?

small__5757504378It seems everyone in the blogosphere right now is talking about how to find your voice, and they’re all coming up with some great ideas and thoughts and tips and other sh*t. But what does it all really  mean?

Do you really need to dig into your psyche and come up with a unique vocal sound that could break windows at 50 paces as well as rousing the deceased from cemeteries within a 5-mile radius of where you work?

Finding your blogging voice really isn’t as big a deal as the Blogging Gods say.

Because business blogging has become such an incredibly, mahoosively (thanks for the loan of that term, Jon McCulloch) important concept and lucrative industry, it has dawned upon the professional Blogging Gods that it’s not enough now just to help people to blog.

Now they need to help their biz-blogging clients differentiate themselves from the rest of the current millions of biz-bloggers out there, and teach them how to “find their voice.”

That’s in addition to helping biz-bloggers deal with this vastly complex and danger-filled arena that only the Blogging Gods are capable of demystifying for poor little dim-witted bloggers like you and me. For a not-so-small fee, of course.

Nah. Don’t be silly.

What is ironic is that the Blogging Gods’ advice usually is good – very good – but the implications and suggestions for implementing it are not.

It’s almost as if the Blogging Gods want you to find your own voice, but by telling you how to do it they’re effectively suggesting your voice should be what they think it is – not what you think it is.

And yet what really matters – the only thing that matters here – is what you  think, and how you  represent your views in your business blogging.

Finding your biz-blogging voice does not require you to go sit on top of a mountain in Nepal and gaze into your navel for 6 months. It’s somewhat simpler than that.

Mainly, it’s about knickers-off common sense.

small__6123612647Here are some of my thoughts that may help you find your voice and use it, easily, to build up your business blog:

**Before you even start a business blog, work out not what you want to say, but what you want to achieve with it.

**Then decide who amongst a potential audience of millions is likely to be attracted to what you achieve with your blog: study them and their characteristics carefully.

**Work out not  what you have to sell to these people, but what you’ve got a) that will interest them and b) more importantly, that will benefit them  – stuff that will help them do better in their lives and/or businesses.

**Plan out some blog posts along those lines.

**Now, forget this customer/supplier relationship. Yes, you heard. Forget it.

**Get out from behind your business persona and emerge as yourself.  That’s who your readers want to hear from – not a brand. No, not Kellogg’s or Walmart or even Joe Bloggs Plumbing down the street, but YOU.

**Start sharing what you know will help them get what they need, whether it’s what your business supplies or not.

**Where relevant, back that up by linking to allied supportive information.

**Look around your industry and find articles and other blog posts that you feel are good. Share them on your blog, along with your own views about them.

**Talk with,  not to  your readers. Don’t just broadcast – vigorously encourage them to come back at you and share their views. (I’m not doing that particularly well here, but then I’m not trying to sell you anything! Well, not until later, anyway. LOL…)

**Cut out any jargonese crap and write as you would speak to a colleague over a drink or coffee after work. You’re human and so is every single member of your audience/readership.

small__7180196882**When you offer your readers a deal, remember this is a blog, not a museum of 1960s advertising spiel. Forget the “grab these now!” and “this will change your life!” lines and get straight into how they’ll benefit  from the deal. That’s what sells. (Here’s a deal you’ll benefit from: my MAMBA eBook will make it much easier and faster for you for you to think/write effective sales pitches and text. It costs less than five bucks. Go for it.)

**Make your call to action clear, but don’t shove it down your readers’ throats every two lines. Tactical moderation works better in this cluttered cyberstore called the internet.

**Never forget that what really matters in business blogging is the personal, individual connection you have with your readers, one by one. Focus on that, and you can’t go wrong. That’s your voice!

blogging,writing,blog writing,business,newsletter,,How To Write Better,Suzan St MaurWhat is your experience of finding your business blogging voice? Please share it with us in the comments so we can learn more, and grow, together…

Deals to get your biz-blogging voice making more money for you: (instant downloads)

“How To Write About Yourself”…how to make the most of yourself, whatever you need to write
“Business Writing Made Easy”…everything you need to know about writing for business in English
The MAMBA Way to make your words sell“…how to think  your way to superbly successful sales writing

photo credit: CarbonNYC via photopin cc
photo credit: CarbonNYC via photopin cc
photo credit: x-ray delta one via photopin cc




  1. The only thing I can add is that if we don’t figure out how to write as our authentic selves, we’re going to run out of things to say pretty quickly.

  2. “Cut out any jargonese crap and write as you would speak to a colleague over a drink or coffee after work. ”
    Before I started to write my own blog I read blogs which were full of jargon and I remember thinking, I could never write like that. That sort of stopped me from writing …. until I realised that I can only write like me and not somebody else …..
    Like Mary said, I would have run out of ideas by now.

    PS: Mahoosive – what a great word!

    • Good point there, Angelika – once you relax and write as yourself it releases you to do much more than if you’re trying to be something or someone else. And “mahoosive” is only one of Jon’s interesting words … many of them are brilliant but not all are suitable for a family audience… 😉