Business blog posts: 6 more ways to make sure they kick ass

Business blog posts: 6 more ways to make sure they kick assFurther to the article I wrote last year (you’ve all read it, of course, haven’t you?? Thought not) I reckon it’s time to add more ways to make sure your business blog posts kick ass – just as hard, if not harder.

If you recall, the first six points were as follows, duly shortened:

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

1.Don’t be patronizing. …Write as you would to a customer whom you respect.

2.Find something extra to lift your blog post away from the rat race. …Don’t just aspire: inspire!

3.Don’t be afraid to use humor. …use humor as a condiment, rather than a thick, heavy sauce.

4.Use correct English (or whichever language you use) but don’t be hampered by convention. …write as your audience speaks.

5.Ditch the jargon and corporate crap. …Never, ever hide behind corporate-speak in a business blog post.

6.Keep it short and sweet. Write what you want and then edit. Cut, cut, cut.

Now, what else?

7.Get your timings right. The discussions drone on endlessly about how often you should blog – once a week, once a month, once in a blue moon – but there is no magic formula. And don’t base the answer on how much time and interest you  have in blogging: this is not about you. It’s about how often is right for your customers and prospects, i.e. your readers. If your industry is fast-moving, two or three times a week might be right. If your business is connected with something people want to read about on weekends, e.g. fashion, crafting, cooking and entertaining – post once a week, on Saturday mornings. And so-on. You may need to experiment with your timings until you get them right; you’ll soon know good and bad times and frequencies when you look back at your traffic stats.

8.Choose your topics carefully. Don’t feel restricted purely to the obvious topics connected with your business: think of connected issues that will be of concern and interest to your readers. You’d be surprised how many very useful topics there are in relation to your readers’ business interests; all it takes is a bit of imagination and lateral thinking. If you want some inspiration, there are 175 articles on blog post ideas here on this website and if you want to keep even more inspiration handy at all times on your Kindle or desk, invest the price of a burger and fries meal in my latest book.

9.Don’t let your blog schedule jump up and bite your ankle. Try if you possibly can to write blogs in advance of when they’re due to go out – the more in advance the better. Many people say that they write several blog posts in one session, because once they start writing they get on a roll and can’t stop. If it works for you, it’s a great idea. I often write blog posts in the evenings, over a cup of tea or glass of wine, when I’ve finished my mainstream work for the day and am relaxing. I then schedule the posts in for later that week or month.

10.Create a mixture of blog post types. Even if you think your business is very finely focused, your blog doesn’t have to be. Try to include a mixture of topic types – e.g. amusing/interesting historical stuff, pure business, how-to posts, top tips, did-you-know information, current affairs affecting your business, humorous/light-hearted looks at it, etc.

11.Curate other people’s articles and blog posts. If you see an article that you think will be of interest to your readers – of genuine, not passing interest – why not share it with them? You can even have a blog post that goes out, say, once a month, containing “The Top Six Articles on (your business) this month.” As far as I am aware you do not lose brownie points with Google when you curate articles in this way because a) you’re not quoting more than a sentence or two from them, then providing a link for readers to go and read the rest and b) you are putting your own spin on the subjects and writing quite a bit of original material as a result. And readers will thank you for sharing your expert choices.

12.Promote your blog on social media. Appropriately. Many people, usually soon after discovering social media works wonders for business, leap up and slam dunk promotion of their blog posts into all the platforms, groups or communities on those platforms and everywhere else they can think of to share their words of wisdom. If this sounds like you, be careful. Too much blatant link dropping can make you at best unpopular and at worst can get you kicked out of many of the places your business needs to be seen. Try to be selective and not overdo it.

Can you think of any more ways??

 

photo credit: Lord Jim via photopin cc

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