Business email subject lines that get past spam filters

If you’re using email as part of your marketing, this little video is very useful…

I’ve been having a wander around YouTube recently to find some quick, sensible tips on better business writing, and the following video – only just over a minute long – gives some very handy advice.

You may remember my article a few weeks ago in which I shared some interesting statistics about open rates for business/marketing email based on the length of the subject line …well, this video adds to that and I think is well worth watching.

It points out what the authors call “the 10 forbidden words in an email subject line,” and that applies to subject lines no matter what length they are.

Happy viewing – and I would be interested to know your thoughts on this.

And now, for more help with those business emails:

“Business Writing Made Easy”…everything you need to know about writing for business in English

“Banana Skin Words and how not to slip on them”…over 1,500 spelling and grammar tips to perfect your written English




  1. Marnie Boyd says:

    Yes, email marketing is really getting hard these days.
    But thanks for that vid. That was a nice video about what to avoid in the subject in the email.
    I was actually not aware about “As seen on TV”, is a big no no!
    Now I know.

  2. It must be so hard for those poor people in the viagra marketing business….

    Suze – I nominated you for a Versatile Blogger Award – I hope that’s OK.

  3. I was looking at my inbox/trash/Spam box and, apart from the ones mentioned above, I just KNOW that any e-mail with my name in it is SPAM.

    PS: I have numerous Vigara and Cilais with NEXT DAY DELIVERY (with $$ %%% !!! And more)

  4. The one that really surprised me was “As seen on TV” that Marnie mentioned in her comment, above. I think that must be more of a US spam trigger than a British one. Reminds me of that old joke about people selling off stolen goods “as advertised on Crimewatch” …. I wonder what the spam filters would think of that!

  5. I use email to market too my double opt in list and learned the hard way about the “as seen on tv” spam filters. It’s too bad that so many have abused the system making it harder for others to do business.

    • Absolutely right, Shane. A lot of the problem is laziness on the part of email marketers who can’t be bothered to come up with words and phrases beyond the hackneyed. Thanks for dropping by and good luck with your email marketing!


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