Business video: 20 flexible question prompts to make you a star

Recently I’ve been working with some colleagues putting together training on how to create, write and produce good quality online business video, even if all you do is shoot it on your phone. I came up with some adaptable question prompts for clients to use – either to prompt themselves if they’re speaking to camera, or for an off-camera interviewer to ask them so they’re reminded of what they need to say.

HTWB video smartphone

Even if you use your smartphone to shoot your business video, you can still come over as a capable professional. These question prompts will help your words stay on track.

These lists are developed from the corporate video interviewing I have been doing for a long time now, so I know that they work! They also work if you’re using email to get testimonials or “live” quotes from people to use in text-based communications like email, website text, LinkedIn profiles and endorsements, etc. Here are just three adaptations of the core questions, and you can use these basic ideas to adapt for other related uses, too. Please note that you don’t want to use them all, as some are variations of the same question!

Getting a testimonial from a client or customer

  • What is it that you think makes company X different from their competitors?
  • Just how much better than the competition do you feel company X really is?
  • Why do you feel that company X is more efficient than other, similar (whatever)?
  • How would you rate your experience of working with/using company X?
  • Compared with their competitors, how do you rate your experience of working with/using company X?
  • On a 1 to 10 scale, how would you rate your experience of working with/using company X, and why?
  • What difference has using company X made to your business’s/department’s performance?
  • What is it about company X’s performance/service that makes the difference?
  • What was it that made you choose company X in the first place?
  • What was it that made you choose company X instead of their competitors?
  • What was it that made you change from your previous (whatever) to company X?
  • What additional benefits have you found through using company X?
  • What are the three main benefits of working with company X?
  • In summary, then, what would you say is the key benefit of working with company X?
  • In summary, then, what difference has working with/using company X made to your bottom line?
  • How important is it to you that you should work with/use company X in the future?
  • What sort of future do you think company X can look forward to?
  • To what extent would you recommend company X to your business contacts?
  • What are the key points you would include about company X in your recommendation?
  • If I were someone considering using company X, what advice would you give me?

Question prompts about your company or organization

  • What is it that makes your company different from your competitors?
  • Just how much better than the competition do you feel your company really is?
  • Why do you feel that your company is more efficient than other, similar (whatever)?
  • How would you assess your customers’ experience of working with/using your company?
  • Compared with your competitors, how do you assess your customers’ experience of working with/using your company?
  • On a 1 to 10 scale, how would you rate your customers’ experience of working with/using your company, and why?
  • What difference has using your company made to your customers’ business success?
  • What is it about your company’s performance/service that makes the difference to customers’ success?
  • What is it that makes your customers choose your company in the first place?
  • What is it that makes your customers choose your company instead of your competitors?
  • What is it that makes your customers change from a previous supplier to your company?
  • What additional benefits do your customers find through using your company?
  • What are the three main benefits to customers of working with your company?
  • In summary, then, what would you say is the key benefit to customers of working with your company?
  • In summary, then, what difference does working with/using your company make to your customers’ bottom lines?
  • How important do you think it is to your customers that they should work with/use your company in the future?
  • What sort of future do you think your customers can look forward to with your company?
  • To what extent do your customers recommend your company to their business contacts?
  • What are the key points your customers would include about your company in their recommendation?
  • If I were someone considering using your company, what advice would you give me?

Question prompts about a particular product, service, or process

  • What is it that makes your product different from its competitors?
  • Just how much better than its competitors do you feel your product really is?
  • Why do you feel that your product is more effective than other, similar products?
  • How would you assess your customers’ experience of buying and using your product?
  • Compared with similar products, how do you assess your customers’ experience of buying and using your product?
  • On a 1 to 10 scale, how would you rate your customers’ experience of buying and using your product, and why?
  • What difference has using your company made to your customers’ business success?
  • What is it about your product that makes the difference to customers’ success?
  • What is it that makes your customers choose your product in the first place?
  • What is it that makes your customers choose your product instead of its competitors?
  • What is it that makes your customers change from buying a competitor’s product, to buying yours?
  • What additional benefits do your customers find through using your product?
  • What are the three main benefits to customers of buying and using your product?
  • In summary, then, what would you say is the key benefit to customers of buying and using your product?
  • In summary, then, what difference does buying and using your product make to your customers’ bottom lines?
  • How important do you think it is to your customers that they should continue buying and using your products in the future?
  • What sort of future do you think your customers can look forward to with your product?
  • To what extent do your customers recommend your product to their business contacts?
  • What are the key points your customers would include about your product in their recommendation?
  • If I were someone considering buying and using your product, what advice would you give me?

Hope you find this helpful when you’re contemplating making a video about your business.

What other help do you need? Drop a note here with your questions and I’ll see what I can do!

 

Comments

comments

Trackbacks

  1. […] much as I love writing for video and have done for some years now … and have been the interviewer on literally thousands of […]

  2. […] is lots of information here on HTWB about how to get good interviews for testimonials and other specific sales activities, […]

Thoughts

*

css.php