How to write better for blogging plus…

Have you ever thought just how valuable your blog can be, as the basis for a range of content to promote your business or interest? How to write better for blogging plusNow that more and more social media platforms are not only accepting, but also encouraging much longer posts, you have widely increased opportunities get your message out there.

We were talking about this at meeting a couple of days ago

I was asked to lead a discussion about blogging at a networking event last week and saw a few eyes glance upwards when I mentioned the “B” word. But contrary to the views of some in the room, blogging still hasn’t gone out of fashion. Quite the opposite, in fact. [Read more…]

How to write but get it horribly wrong

I must share the following correspondence (identity concealed) I received last night from an organisation I respect … and which had been very badly let down by some crude, thoughtless writing on the part of their marketing communication suppliers.

This is how a mere few words of incompetent writing can create a car crash of bad feeling and potentially significant harm to the organisation concerned. I have edited out the extraneous bits so you get the picture faster.

When marketing communication projects go wrong - how can clients cope with the fallout from the car crash? A classic example of this awful problem for businesses

Is this yet another example of a car crash in marketing communications?

The lessons we can learn from this are very, very valid…

A classic example of ill-informed writing by a supplier who should know better

Here is the email that kicked it all off … and the first few sentences make me feel slightly nauseated. Is it just me, or do they affect you in the same way? [Read more…]

Could you turn your blog into a best-selling book? A swift tutorial…

How to write better for both blogs and books … this is an update of my earlier article on this topic. As time goes by we are seeing many more blogs being turned into books. The options for people with a powerful story to tell – whether in business, social or other fields – have never been so good in terms of converting such stories, often expressed initially as blog posts, into eBooks, print books, and other formats.

How to turn a blog into a book

How to think about a book in terms of a blog, to start with

A few years ago I was working with a group of writers and one of them was discussing his ideas for a nonfiction memoir (book.) After a short time it became obvious that his concept was not just one book, but potentially three or four. [Read more…]

Quiz: can you define all 25 of these business jargon and slang terms?

A quiz for you this week! Do you know what these 25 terms mean? Bet you don’t get them all right! Select the option you believe is correct…

These are taken from my forthcoming book, English Business Jargon & Slang, to be published in 2018 by Business Expert Press who have also published the US version of another of my books, How To Write Brilliant Business Blogs.

Business jargon and slang - quiz for you

Business jargon and slang in English … a whole new language?

Anyway, enough promotion already – let’s have some fun with the following…

Which terms can you define correctly? (Answers Friday)

[Read more…]

Does your writing get invaded by the CAPITALIZERS?

Do You Capitalise Every Word In Your Titles And Headlines?

Or do you Capitalise Only the Nouns and big Words in Titles and Headlines?

Why capital letters should not be over used

Or do you, perhaps, capitalise Common Nouns as well as Proper Nouns?

OR DO YOU WRITE LONG PASSAGES ALL IN CAPITAL LETTERS THINKING THAT READERS WILL ASSUME THEY’RE IMPORTANT AND SO PAY ATTENTION?

It’s the invasion of the CAPITALIZERS!

[Read more…]

Writing about yourself: how not to fall into the I-ME trap

One of the most common among classic writing (and speaking) grammar goofs is the I or ME dilemma, when I-ME does something with someone else.

Is it you and I or you and me?

Did Dad and I go out for brunch yesterday, or was it Dad and me?

Without resorting to formal grammar jargon, here is a simplified but very easy to grasp illustration of the problem and its solutions…and scroll down if you want an easy trick to make sure you stay out of the I-ME trap from now on…

Writing quiz: which of the following are correct?

1.Deanna, Mike, Tom and I went to the movies last night. [Read more…]

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