Do you suffer from written message meltdown?

Now that every online platform and their German Shepherd has a messaging facility, do you ever find it hard to remember who’s messaged you where?

Of course, I’m a boring old goat who now uses the excuse of advancing years to cover up the fact I’ve been a scatterbrain since birth. But come on …. really?

article about messaging

What really banboozles me is trying to remember who messaged me, on what platform.

Here are the main messaging platforms I use…

Facebook / Messenger
LinkedIn
Twitter
WhatsApp
Instagram
IPhone
Texts

And then there are many more, as you know. Far too many to register here.

What bamboozles my increasingly deep-fried brain is not how to use the platforms – oh, no. [Read more…]

Why some spammers should be sterilised at birth

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OK, I get lots of spammers trying to sell me web development, design, articles about silent toilet flushers that they just know all my readers will find fascinating, etc.

But for some reason this one got right up both my nostrils and thought I would share it with you, to show just how ****ing rude some spammers can be – as if that were going to persuade me to buy from them?

article about spam

Even threatened me with being put on the naughty step by Google, Yahoo and Bing, because the site is so bad? BTW this site is on page 1 of Google right now, under ‘How To Write Better.’ That’s out of just over 2 billion results.

Not quite what they seemed

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How to get in the right mood to write

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If you’re anything like me, sometimes you’ll find it hard to kick-start yourself and get into writing mode. If you’re writing at home this can be even harder, because there are endless distractions around the place to help you procrastinate … housework, dog walking, grass cutting, cooking, eating, you name it.

Even if you’re in work mode and can justify business hours spent on your book, blog, article, speech or whatever because it will be a business tool, the reality is it can be hard to focus and make the best of those hours.

article about getting in the right mood to write

Peace and privacy are essential if you are to organise your thoughts. Often a quiet cubicle is the only reasonable and available choice.

While the sheer obstructions of life aren’t necessarily an issue, often I still find that the problem is not that I don’t want to start writing, but that I don’t know where to start. So, I find it hard to concentrate my efforts in a productive direction. If you have the same problem from time to time, here are a few ideas that may help you.

How to concentrate

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Brighten up your writing with the right kind of humour

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For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies in the body which boost your immune system.

aricle about using humour in writing

As long as the butt of the joke is a set of circumstances, not the people, you’re far less likely to upset anyone.

In fact the therapeutic benefits of laughter are harnessed by academia and the business community into laughter workshops and other formalised chuckle sessions. Get the workers laughing and you raise productivity, so it seems.

However it is extremely easy to get humour wrong. [Read more…]

What we learn about marketing anything, from marketing a nonfiction book

As you can’t fail to have heard I have just published another nonfiction book of my own (as well as some of my clients’ new books!) … and the experience of marketing them has reaffirmed my convictions that most books benefit from being regarded as ‘products’ as well as works of art.

how marketing a book is similar to marketing any other product

Without being too pedantic, here’s a reminder of the Four P’s Of Marketing

Before you jump down my throat and call me a Philistine, let’s take a deeper look

As you you know ‘marketing’ can mean anything from an academic structure within commerce to walking down the street to buy groceries. [Read more…]

Why writing nonfiction books is not just about books any more

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One of the best things about the current spread of media and publication options is that the basic content from your book can be shared in many more different ways than was the case 20 or even 10 years ago. I have mentioned quite a few of these en passant in my new book but it’s worth taking another look at the main ones, so you can bear them in mind.

woman sitting on bed with flying books

Who knows to what other communication treasures your book could lead you?

Blog to book and back again
Depending on the nature of your content, a series of blog posts form a very good basis for a book. I’ve done this a couple of times now and so have a number of other authors who contribute to How To Write Better. You get the double bite at the cherry. Don’t worry that people won’t buy the book if an equivalent but spaced-out version exists on your blog, by the way. They will buy the book because the formats are very different and will be used for different purposes. [Read more…]

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