How to write bullet points that WORK

The bullet point is a valuable writing tool when you don’t have the time or inclination to write something out in full. However even with their humble restrictions, they can be written in a number useful, different ways.

Why it matters how and what you write as bullet points

writing bullet points

Never, ever read the bullet points and other text from your slides.

If you want them to create the right effect in whatever they lead to and save you time, effort and credibility, it helps to learn the subtle differences. Here are a few ideas to help you make yours more useful… [Read more…]

Search engines: how you have murdered the art of copywriting

At one time, advertising copywriters were almost the most important people in the ad business. Today, copywriting is offered as a side dish on most VAs‘ admin menus. Professional freelance copywriters today are lucky to get paid the same daily rate their colleagues got back in the 1980s.

Rolls Royce advert

Probably the most famous advertising headline ever, written by the legendary David Ogilvy – yet Google would turn its nose up at it.

What has happened? Search engines have happened, that’s what. Consumers no longer read advertisements; they tap in keywords. It doesn’t take talent to write keywords; it just takes a little skill in basic arithmetic.

Copywriting? Whassat?

[Read more…]

CV-Résumé writing for job candidates on the autism spectrum

by John Stuart

Please welcome John Stuart who is writing on behalf of CV Nation, a company that specialises in preparing job-winning CVs / résumés. John approached me and asked what HTWB readers might find useful in addition to what we already have here in terms of CV / résumé / job application and other job search writing advice.

CVs and resumes fr autistics

It’s up to you to show employers that you are the best person for the job. Not despite your autism, but because of it.

Given that Aspergers / high functioning autism is taking on such a vibrant and well-deservedly prominent role in our business world now, we need to think creatively to help people on “The Spectrum” to attain the high levels of success they deserve through the job application process. John has some useful suggestions…

Autism is not a negative: employers are realising this more and more

[Read more…]

Latest: Writing Newz from Suze

Some quick reminders, and announcements, of what’s awaiting you here on HTWB plus a few other snippets you might enjoy…

Newz from Suze onm HTWBAre you due to give a wedding speech this season?

Have no fear – you’re OK here. (And it rhymes: WTG!) For now check out this category on HTWB and watch out for a brand new book that’s just for you, no matter who you are in the wedding heirarchy. Traditional roles are OK but there are new ones too, and pretty well everyone is covered on this site (and in the book.)

And here’s a freebie you won’t want to miss … [Read more…]

Punctuation: praise it or punch it on the nose?

Are you a slave to proper punctuation? Or is punctuation a slave to you?

Being a pro writer and author and all that, I have given dozens (literally) of traditional editors self-induced alopaecia after reading my book manuscripts. Why? Because I don’t stick to punctuation rules.

Article on punctuation

Punctuation rules: should they be relaxed? Now there’s a puzzle

Being a North American, too, I use punctuation that spans the Atlantic giving the grammar police on both shores the desire to stab me with a red pencil.

And you know what? I don’t care.

Don’t forget that I am a former copywriter, and copywriters are notorious for flipping the bird at conventional grammar, punctuation and even syntax sometimes in order to create an effect.

Ridiculously bad punctuation: not what we’re talking about

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Do you get writers’ block? Or is it really thinkers’ block?

When you say you have writers’ block, is that really what it is? Or is it thinkers’ block?

Thinkers' block or writers' block

How do we get rid of thinker’s block when we’re writing?

Apart from a few partial exceptions (e.g. literary fiction perhaps) writing is not the be-all and end-all of the artsy-fartsy world. It is not even an art form like painting or drawing or sculpture.

Writing is a vehicle: a means of communicating your thoughts to your audience. And they need to be the right thoughts.

Purist trolls: line up here to call me a philistine cow

[Read more…]

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