Writing better emails – some back-to-basic tips

Much as we’ve shared earlier articles on emails here on HTWB it’s worth taking another look as time goes on. Here are some of my thoughts on issues which still can be a little perplexing in our daily email correspondence

Writing better emails - some back-to-basic tips

It’s always useful to check over the basics of our email correspondence

1.How informally should you write in a formal email?

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How to write better for blogging plus…

Have you ever thought just how valuable your blog can be, as the basis for a range of content to promote your business or interest? How to write better for blogging plusNow that more and more social media platforms are not only accepting, but also encouraging much longer posts, you have widely increased opportunities get your message out there.

We were talking about this at meeting a couple of days ago

I was asked to lead a discussion about blogging at a networking event last week and saw a few eyes glance upwards when I mentioned the “B” word. But contrary to the views of some in the room, blogging still hasn’t gone out of fashion. Quite the opposite, in fact. [Read more…]

How to write but get it horribly wrong

I must share the following correspondence (identity concealed) I received last night from an organisation I respect … and which had been very badly let down by some crude, thoughtless writing on the part of their marketing communication suppliers.

This is how a mere few words of incompetent writing can create a car crash of bad feeling and potentially significant harm to the organisation concerned. I have edited out the extraneous bits so you get the picture faster.

When marketing communication projects go wrong - how can clients cope with the fallout from the car crash? A classic example of this awful problem for businesses

Is this yet another example of a car crash in marketing communications?

The lessons we can learn from this are very, very valid…

A classic example of ill-informed writing by a supplier who should know better

Here is the email that kicked it all off … and the first few sentences make me feel slightly nauseated. Is it just me, or do they affect you in the same way? [Read more…]

How to write better (or fewer?) swear words in English

Have you ever wondered why the British seem far more relaxed about using swear words in writing and speech than people from other English-speaking nations?

Many linguists are of the opinion that because swear words are used much more commonly in English-language film and TV programmes, on live radio and TV (hopefully after the watershed), and in general conversation, the words have gradually lost their rudeness and shock-value.

is it wrong to swear in writing

Can some swearing is speech and writing be justified?

Which could be a shame, in a way. If current swear words have lost their mojos, how next can we express ourselves with vigour and shock factor? But that’s probably for another article/thought piece.

It’s true that many millennials use rude language pretty freely wherever they live within the USA, Canada, Australia and other English language areas. But if you are the wrong side of 25 years old, you may well be influenced by older values that vary wildly from country to country.

UPDATE January 27, 2018 … Just published by academic Debbie Cameron on her Debuk blog: here is an extract:

“Asking whether women should swear is a bit like asking whether women should have children out of wedlock, or weigh more than seven stone: it’s a question designed for no other purpose than to allow people to air their prejudices. And those prejudices are, in most cases, socially selective. If a single mother on benefits peppers her discourse with ‘f*ck, tw*t and b*stard’, people say she’s ignorant, unable to express herself in any other way. If a stand-up comedian who went to public (private) school uses the same words in his act, people say it’s edgy and subversive.” Seems that people have serious double standards where swearing is concerned. Read this article – as well as the rest of mine here!

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How to write better Terms and Conditions

Getting the Terms and Conditions right is essential for all businesses, and many smaller businesses can write their own, so saving on cost and time. But just as with employment contracts and other formal documentation, getting the “Ts & Cs” wrong, and/or missing important issues, can lead to very costly mistakes. Here, expert Kerry Gibbs, legal account manager at the Northampton (UK) based BEB Consultancy, shares her advice on how to get your Terms and Conditions right…Sz.

How to write better Terms and conditions HTWBWhy are Terms and Conditions so important?

Terms and Conditions are words we hear daily. If we sign up to a gym membership, buy a car or even enter a competition we have to accept the terms and conditions before even being a party to that agreement.  So why is it that not everyone sees the real importance of having them in place when running a small business? [Read more…]

How to write a bullet-proof employment contract: 5 Top Tips

How to write better employment contracts … There’s far more to writing for business than running up emails and blog posts, as you know. Employment contracts, for example, not only have to be accurate and detailed but also must be legally correct.
Please welcome my good friend and HR expert Sue Pardy of Face2Face HR, who kindly has shared her top 5 tips on how to write employment contracts that are bullet-proof! (Please note that this applies to regulations in the United Kingdom; other countries may have different requirements.) Sz.

How to write a good employment contract

Five top tips on how to write a ‘bullet-proof’ employment contract

What is a bullet-proof employment contract? [Read more…]

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