Think you’re doing marketing, SME? Sorry. Chances are, you’re not.

When you talk about marketing your small/SME business, do you really know what you’re talking about?

I’ve listened to people running new business startups saying, “oh, we haven’t got much money, so we’ll get a smart student or recent graduate to come in and do our marketing.”

do you know what marketing means

This misinterpretation of marketing and how it contributes to businesses is a BIG problem for them

Just how stupid is that?

Let’s take a good look: this may be something you find surprising but then – enlightening.

Marketing is NOT about writing ads, blogs, press releases, etc.

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Should we still “write” business presentations, or go more ad lib?

Have you ever been on a public speaking or presentation course? I just got back from “Dynamic Delivery” with the one and only Ali Moore, and what a fab day it was. Despite having written scripts for countless speakers over the years, when I get up there myself I can get a little tongue-tied. But not any more.

Article about making presentations

Whichever approach you choose, good preparation is key to a great presentation

There is no magic formula for good public speaking

One of the main takeout points of the day for me, is that there are far fewer rules and rigidly-followed customs in good public speaking now, than there were 20 years ago. In fact to get up and speak to an audience, these days, while seeming to be reading from a script, is often seen as an amateurish no-no. [Read more…]

How journaling for business can write you a book

Someone I was chatting to recently came up with an interesting question: “I want to write a book about my experience of launching a new business, but I don’t have enough information to share yet. What should I do?”

Journaling for business on HTAB

Journaling is about writing down all aspects of your life: from the emotional through to the practical.

Journal, I thought. But surely not the type of journaling common to positive psychology, mindfulness techniques etc.? [Read more…]

Is it wrong to say “write to me?” The terrible telephone

You’re right in the middle of doing something that needs your full attention. You’re concentrating hard, just about getting to grips with it. You can see the A-HA moment ahead of you. The light at the end of the tunnel is beginning to wink at you. You reach out and almost touch it. Nearly there…

Then the phone rings. You answer.

why phone calls are disruptive

Miraculously the whizz-bang device of the 19th century, called the “telephone,” is still here with little other than the back-office technology having changed much.

“Hi Suze, it’s XXXXX. I was just having a read through of your YYYYY book and I’m not sure what you meant by your sentence about blog abstracts on page 178. Can you tell me more about it?”

Meltdown.

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Apostrophes: a potty-mouthed poem about their misuse

This is pretty horrible, but should wake up apostrophe abusers a lot more than the weedy articles we see politely explaining how to use the poor little things.

how to suse apostrophes

Do not fool with this small tool…

Apostrophe fascists around the (English speaking) world take note: share the following poem if you dare. Your readers may find it offensive but with luck it will get the message over.

A Poem For Apostrophe Dickheads

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To blog or not to blog: that’s the silly question

If I had a dollar, pound or euro for every time someone says either “blogging’s dead” or “blogging’s back” I could buy myself that drooly-gorgeous Louis Vuitton handbag I’ve been lusting after for years. Plus a new car.

Blogging is still alive

The popularity of text-based blogging continues to yo-yo. How do you feel about it?

This whole blogging issue has been in yo-yo mode for more years than I can remember. Each time I look at my beloved book, How To Write Brilliant Business Blogs, (more bragging about that below) I think, hmmm. Should I update it? It was published in 2014. But has much changed? No. It’s still “in-date,” like my delicious quince jelly that I made five years ago and is still perfect.

Some popular myths about blogging

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