How to write political spin

You really can’t fail to admire the ways in which political journalists and politicians manage to write accounts of events and issues which, though vaguely accurate if you stretch your imagination, vary hysterically and often hilariously in how the subjects are portrayed.

political spin

Spin description of a prison sentence: a “holiday paid for by Her Majesty.”

What exactly do we mean by “political spin?”

According to our beloved Wikipedia

“In public relations and politicsspin is a form of propaganda, achieved through providing a biased interpretation of an event or campaigning to persuade public opinion in favor or against some organization or public figure. While traditional public relations and advertising may also rely on altering the presentation of the facts, “spin” often implies the use of disingenuousdeceptive, and highly manipulative tactics.[1]”

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Bid writing – not as scary as you think

One of these days you may be asked to write a bid, whether you work in the commercial world, the public sector or even the third sector. Here we welcome bid writing expert Nicola Gordon-Thaxter CP APMP of NGT Associates Ltd, who shares her top tips with us now… 

Bid writing tutorial

Message from the President of the United States, to the two houses of Congress at the commencement of the first session of the Thirtieth Congress, December 7, 1847…

**Are you a small business owner who has to bid for new or existing contracts?
**Do you find it daunting, time consuming, perhaps a little bit scary?
**Bidding can be all of these things at times but you still have to win new work, right?

[Read more…]

How to write in body language

Have you ever expressed regret about written communications because they don’t allow you to “read” – and use – body language? I have, and many others appear to have done so as well.

Writing in body language

There are ways to compensate for lack of body language when you’re communicating in text.

One of the most obvious places where the lack of body language can cause misinterpretations leading to discussions, arguments and worse, is in social media comments. Just one sentence that’s a bit thoughtless or flippant in the wrong circumstances can make a fire break out and within minutes there are dozens or even hundreds of trolls fanning the flames into the second Great Fire of London.

But that’s not the only problem area. [Read more…]

10 ways to repurpose your blog posts – so versatile!

If you’ve ever thought that blogging for business is a boring chore, do you realise just how much you can do with one blog post or article? Here are ten good reasons why your dear, old-fashioned blog is worth its weight in gold…

why blog posts are versatile

Number one priority – blog on your own real estate

If you’ve read any of my previous articles on blogging and/or attended one of my talks or workshops in the UK and Canada, you’ll know how important it is – and why – always to blog on your own website or blogsite first of all. [Read more…]

Why writing a business book is very good for business

If you listen to cynics you’ll probably have heard that having written a published business book is just an “expensive business card,” which is, well, the cynical view. But say what you like: being a published author on your particular business, therapy or other passion raises you up in your readers’ – and customers’ – estimation. And not many business cards can achieve that.
writing a business book is good for business

Your business book puts you into an elite club

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How to insult nicely in writing, with business jargon…

Jargon and slang as metaphors are wonderful tools to use if you want to insult or express rage in a business context without swearing or ranting.

business jargon and slang to use when youre angry

MBWA: Management By Wandering Around, suggesting that managers simply walk around rather than do their jobs properly…

Here is a selection for you to keep handy, excerpted from my jolly little book English Business Jargon and Slang…  [Read more…]

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