Written smiles to cheer and end our week

Want some smiles from the ‘media’ that aren’t about Brexit or Donald Trump?

sales pitches that are wrong

OK, maybe there isn’t much to laugh about in UK and USA politics right now, but let us at least try to get a smile out of something…

Given the sheer hysteria we’re experiencing in UK politics right now, plus the increasing capriciousness we ingest from politicians in the USA and elsewhere, let’s end this week with a few smiles, rather than sobs.

It has been a while since I curated the funniest of the UK’s Daily Fail’s goofs, but here are a few of my favourites that have emerged over the last couple of weeks or so. Enjoy. [Read more…]

Well, hello again, article writing spinners!

Whaddya know – the article spinners are back in town! Here’s a lovely missive that lurked in my inbox the other day courtesy of two handsome young brothers in Pakistan who would appear to be launching a long-awaited comeback of this irritating and frivolous scam…

spinning articles

Did you think article writing spinners had been nixed by Google? Seems not…

Hi,
Hope you are doing well. Friend, Recently I have visit your site. All the articles you have published here are so informative and user’s oriented.  I would love to post a guest post on your site. I will provide you

  • 1000+ words Article
  • 100% plagiarism free and valuable to your readers
  • Related images and we want only one do-follow link

I assure you, our article will not only be the best, but also appear on some high CPC keywords in the search results.
Please, let me know your thoughts.

Gee thanks, guys. But what we’re looking at here is ‘article spinning,’ surely? And assuming we, er, looked at that issue more than 8 years ago, didn’t you get the hint then? [Read more…]

Writing for sales: so maybe we DO need a few features…

It had to happen, didn’t it. We stretched the elastic band so tight on heart-centred sales and conversational copywriting and benefits-only wording that the other day, it snapped.

It was someone on LinkedIn who made the point that sharing the benefits of a product or service is all fine and dandy, but what if your prospect asks how you make those benefit promises come true? Not with smoke and mirrors, presumably. So here we must turn to corroborating features. Snap!

article on features

OK, but how do you make it Texas’ best bread?

I’m sending myself up here because I’ve been bleating on about “benefits sell, features smell” since the Dark Ages of my former career as a copywriter. (NB: I still deal with features and benefits in the planning and marketing of nonfiction books.)

So how do features work when our words are benefits-led?

[Read more…]

Writing with dyslexia: how to write faster without touching anything

“Do you wish you could type faster?” asks Neil Sleight from Talking Typist, who makes a welcome return to HTWB to bring us up to date on yet more improvements to voice recognition software (VRS) since his last article two years ago.

article about dyslexia

Voice recognition software like Dragon: a Godsend for dyslexic students, writers and business owners?

I was pretty rude about VRS at the time because being a) non-tech and b) impatient I found it clunky and disobedient. This was Dragon, the software Neil works with.

“You may have explored the possibility of using Dragon and if you found it frustrating,” Neil tells me, “it’s well worth having another look because it is now even faster and more accurate. And with a little practice it’s a huge help for people with dyslexia.” First, a user’s view…Sz

Experience of writing with VRS, as a dyslexic student and business owner

[Read more…]

“I help people” … but so does everybody else

How often do you see in written bios, and hear in business networking meetings, “I/we help people/clients to…..” ??

I help people...

Do you fall into the “I/we help you…” trap?

Of course there’s nothing wrong with that. It’s a good way to start off for a number of reasons. That’s why so many of us use the “help you” way into the introduction. Then what happens?

We get the death of a good word, and the birth of a cliché

[Read more…]

How to sharpen up your blogs and articles with one quick chop

Have you ever looked at something you’ve just written and thought, “that first paragraph isn’t needed?

No? Well, maybe you should. Even we pro writers often go back and chop off the first paragraph or even two, and let the blog, article or other piece of writing start a few lines along, when we really get down to business.

chopping branch of tree

Either leave preambles and back stories out altogether, in a box, or at the back.

When your writing engine is still running cold…

It’s a bit like when you start your car on a cold morning. I know most modern cars have automatic chokes, but you still don’t get the best performance from even a late model Bentley until the engine has warmed up. [Read more…]

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