Please welcome ReaderReady writing. (This time around.)

ReaderReady? Yes, I just coined that word. It means the same as most of the terms and descriptions mentioned below going back to about the 1950s or so. So why is it new?

conversations in slaes

In both business writing and sales, success now lies in conversations – not presentations.

Short answer? It isn’t. But along with every new incarnation of the concept, we get the accompanying yee-hahs and whizzing bow ties assuring us that this is how we should be writing our books, online content, blogs, ad copy, and everything else down to the note you stick on your front door asking the delivery people to leave your stuff around the back. [Read more…]

Déjà vu jokes … plus a few more, 2019

Updated and republished July 13th, 2019: Déjà Vu for You Too? Some updated smiles for you …

Thanks to Nigel Jamie Bangs who originally shared this gag on my Facebook group, The Joke Street Journal (please join if you want some good laughs.) The original thought was this: Deja poo jokesAnd that got me thinking. So I started writing…..and writing…..and writing……and I came up with the following. Now in July 2019 I have come up with a few more. But … let’s get you thinking of even more!

Déjà Boo:  Boring people with ghost stories when it isn’t Halloween

Déjà Blue: Long-standing UK Conservative / US Democrat voter [Read more…]

How to write yourself a wonderful wedding website

Getting married this year? Welcome John Daulton from Your UK Wedding Directory who explains how to set up a low-cost yet effective wedding website to capture all those memories forever.

Wedding websitesby John Daulton

So… you’re getting married and you know you’d like to document it and keep reminders of it in every way you can. You’ve hired the photographer, and you know your friends will be there taking videos and photos with their smartphones. What else can you do to keep the memories alive? [Read more…]

Should we ladies write swearwords? Discuss.

Well, f**k my old boots and call me potty-mouthed, but I swear. I swear when I speak and I swear when I write. How about you other ladies? (Or if you want to be PC, “women?”)swearing by women Many of us “gals” the wrong side of 40 grew up believing that if Daddy stubbed his toe and said the F-word we would smile and tut-tut sympathetically, but if the same happened to us we would be told that swearing is unladylike and deserving of chastisement — not an ice pack and analgesia.

Unladylike? An ancient word?

[Read more…]

Letter from the doctor: can you understand this awful jargon?

An Agony Column email from Emma in Gloucestershire, England brought this pearl of gobbledegook to my attention this week…what are these doctors on? Read on and be gobsmacked…

Dear Suze

chickenpox and shingles

Having an attack of shingles is no joke – but the letter warning patients about it is.

My mum has just turned 70 and received an invitation from her GP doctor’s surgery (family doctor’s office) to go get a jab to help prevent shingles. The first paragraph was plain enough and referred readers to the enclosed leaflet produced by the UK’s National Health Service (NHS), which was also plain enough and explained everything well.

The rest of the letter, though, is unbelievable…

[Read more…]

Great writing tip from Ann Handley, top US content expert

Please welcome the one and only Ann Handley, content head honcho of the famous US site MarketingProfs.com for which I once had the honor of being a columnist (and whom she named “Little Wacky.” Probably because I am, er, a little wacky.) 
Ann is a Wall Street Journal bestselling author with her brilliant book, “Everybody Writes,” and writes an incredibly useful and entertaining bi-weekly newsletter called Total Annarchy. Here’s an excerpt from the current edition which I really wanted to share with you. (Below you’ll see her in action live in this video, but don’t forget to read her tip below!)

Hey, Homeslice!

A friend asked me to look at a few chapters of a book he’s writing. It’s a strong book with a strong premise. But he’s struggling with making the writing equally buff. [Read more…]

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