How to create a brilliant nonfiction book cover: tutorial

You shouldn’t judge a book by its cover? Oh, yes, you should, because potential readers will. Especially when your book is going to be sold online.

article about how to design good book covers

Janis, The Body and Me book covers: with my sincere thanks to Simon & Schuster for the loan of this brilliant image.

A book’s cover has two jobs to do apart from the obvious one of sharing its title, tagline and author’s name: one, to indicate the book’s ‘genre,’ and two, to show that the book has been professionally designed and produced. Here’s a swift tutorial – both for self-publishing authors and their (hitherto uninitiated) graphic designers…

Is yours going to be a self-published business or self-help book?

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The secrets of a brilliant nonfiction book proposal

Writing a nonfiction book? Want to have a go at getting it published by a traditional publisher like HarperCollins or Simon & Schuster?

Nowadays many traditional publishers accept online submissions for nonfiction, especially for business and self-help titles. With publishers still being a little on the pernickety side you must absolutely following their submission guidelines to the letter.

article on book publishingThe bad news is, each one will have a slightly different set of questions. The good news is, they normally are very like each other.

Here are the main elements of proposal forms that you’re likely to encounter, and how to ring the right bells…

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Why you’ll never need me to help you write a book

It’s no longer a twinkle in my eye. No longer a metre-high pile of scribbled notes.
The sequel to my Amazon bestseller How To Write Winning Nonfiction … a complete new self-coaching book, not just an update.

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I must be out of my mind.

On Amazon pre-order soon:
The ultimate book on how to write a book.

36 published books’ worth of writing experience
35 years’ worth of marketing experience
To be published by BetterBooksMedia

With this book, you won’t need me.

Contains everything you need to make
your nonfiction book a successful reality.

Want to reserve your copy now?
Drop me a note on suze@suzanstmaur.com

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Here’s what the beta readers have to say about it

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Book writing courses for nonfiction: are they worth it?

I read a lot of books and scrutinise a lot of courses about how to write books. (Well, it’s my job.) You would be amazed at how complicated some of these make the process.

Some focus on formulæ more complex than a Google algorithm (and that’s going some) which they laughingly refer to as a system-based approach guaranteed to make your nonfiction book follow exactly the same cookie-cutter model as that of everyone else.Very few of these approaches champion originality and flexibility, because such formula-driven bullsh*t doesn’t have room for it. [Read more…]

What does a nonfiction book need to be successful?

Much as we authors like to think even our business or self-help books are the next best thing since How To Win Friends And Influence People, ego must be dumped and business acumen must prevail. Bottom line: with nonfiction books the question of whether or not to write one has to be a business decision.

It needs to be taken in the same way as a decision to introduce a new product or service. With nearly all nonfiction (and fiction too, up to a point) there is usually room for a good new book on the market, provided it’s likely to attract a substantial group of readers because:

**It’s about something entirely new and very interesting that no-one has written about before or
**It’s about something that’s not new, but to which you contribute something entirely new and very interesting

If readers can find all or most of your information on Google, don’t write a book about it.

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How to boost your nonfiction book with a PR campaign

Please welcome expert PR coach Laura Perkes of PR With Perkes – sharing her advice on the best ways to get publicity for a new nonfiction book. Over to Laura … 

Now that the hard work of writing the book is over it’s time for the fun to begin, to elevate your expertise and create a successful launch that will not only boost sales of your book but will inspire people to make the life-changing decisions to take them from stuck to unstuck.

As you know, words are incredibly powerful.

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