Sponsored blogposts and advertorial – can we take them seriously?

“What difference does the word ‘honest’ make to this sponsored post?” writes my good friend and highly successful business leader Jenny H. Actually, to save you time, I can reveal that it’s a glowing review (what a surprise) so the ‘honest’ bit is just a little bit of clickbait. Would it work on you? Be honest!”

The sponsored post in question had been shared on social media with the rather unwise headline of My Honest Review Of (name of product.)

Sponsored blogposts - can we take them seriously?

Would you trust a product review that’s themed like this?

This was classic “advertorial” – text written in an editorial style that does anything from provide you with a reasonable – if favorable – view of a product, service, place, etc., to being nothing more than pure, and rather amateurish ad copy, written in a vaguely editorial but hardly credible style. [Read more…]

Email marketing: how to p*ss off your readers or spamees

When a classic email marketing no-no gets through your spam filter into your inbox, much as it’s annoying it’s worth taking a look to see what we can learn from it.Email marketing: how to piss off your readers or spameesIn this case (see below) its arrogance is diluted mainly by its authors’ ignorance of how to write properly in English.

Why native English matters when you’re writing for marketing, or even for spam

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Writing better emails – some back-to-basic tips

Much as we’ve shared earlier articles on emails here on HTWB it’s worth taking another look as time goes on. Here are some of my thoughts on issues which still can be a little perplexing in our daily email correspondence

Writing better emails - some back-to-basic tips

It’s always useful to check over the basics of our email correspondence

1.How informally should you write in a formal email?

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How to write better Terms and Conditions

Getting the Terms and Conditions right is essential for all businesses, and many smaller businesses can write their own, so saving on cost and time. But just as with employment contracts and other formal documentation, getting the “Ts & Cs” wrong, and/or missing important issues, can lead to very costly mistakes. Here, expert Kerry Gibbs, legal account manager at the Northampton (UK) based BEB Consultancy, shares her advice on how to get your Terms and Conditions right…Sz.

How to write better Terms and conditions HTWBWhy are Terms and Conditions so important?

Terms and Conditions are words we hear daily. If we sign up to a gym membership, buy a car or even enter a competition we have to accept the terms and conditions before even being a party to that agreement.  So why is it that not everyone sees the real importance of having them in place when running a small business? [Read more…]

How to write a bullet-proof employment contract: 5 Top Tips

How to write better employment contracts … There’s far more to writing for business than running up emails and blog posts, as you know. Employment contracts, for example, not only have to be accurate and detailed but also must be legally correct.
Please welcome my good friend and HR expert Sue Pardy of Face2Face HR, who kindly has shared her top 5 tips on how to write employment contracts that are bullet-proof! (Please note that this applies to regulations in the United Kingdom; other countries may have different requirements.) Sz.

How to write a good employment contract

Five top tips on how to write a ‘bullet-proof’ employment contract

What is a bullet-proof employment contract? [Read more…]

Quiz: can you define all 25 of these business jargon and slang terms?

A quiz for you this week! Do you know what these 25 terms mean? Bet you don’t get them all right! Select the option you believe is correct…

These are taken from my forthcoming book, English Business Jargon & Slang, to be published in 2018 by Business Expert Press who have also published the US version of another of my books, How To Write Brilliant Business Blogs.

Business jargon and slang - quiz for you

Business jargon and slang in English … a whole new language?

Anyway, enough promotion already – let’s have some fun with the following…

Which terms can you define correctly? (Answers Friday)

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