How to write bullet points that WORK

The bullet point is a valuable writing tool when you don’t have the time or inclination to write something out in full. However even with their humble restrictions, they can be written in a number useful, different ways.

Why it matters how and what you write as bullet points

writing bullet points

Never, ever read the bullet points and other text from your slides.

If you want them to create the right effect in whatever they lead to and save you time, effort and credibility, it helps to learn the subtle differences. Here are a few ideas to help you make yours more useful… [Read more…]

Search engines: how you have murdered the art of copywriting

At one time, advertising copywriters were almost the most important people in the ad business. Today, copywriting is offered as a side dish on most VAs‘ admin menus. Professional freelance copywriters today are lucky to get paid the same daily rate their colleagues got back in the 1980s.

Rolls Royce advert

Probably the most famous advertising headline ever, written by the legendary David Ogilvy – yet Google would turn its nose up at it.

What has happened? Search engines have happened, that’s what. Consumers no longer read advertisements; they tap in keywords. It doesn’t take talent to write keywords; it just takes a little skill in basic arithmetic.

Copywriting? Whassat?

[Read more…]

Three million reads about writing: check out the most popular here

Just checking out my stats and found that HTWB has now had more than three million page views.

I’m “gob-smacked,” as we say in the UK: surprised, thrilled, delighted and humbled all at the same time. What a wonderful testimony to those of us willing to share our expertise for no financial gain.

3 million page vieww for HTWB

Celebrate with us: more than 3 million page views of HTWB

And what a wonderful testimony to the many writing and allied contributors who have made this humble site what it is. You all know how you are: too many to name individually but covering all aspects of writing that I can’t, from writing fiction to business plans to terms and conditions to bids and tenders to music to poetry and much, much, more.

No ads, no covert links in articles, no need to sign up, so no spam

(But you can buy some books from the Bookshop or right side bar if you like!)

Here are some of the most popular articles and tutorials you can choose from: [Read more…]

Think you’re doing marketing, SME? Sorry. Chances are, you’re not.

When you talk about marketing your small/SME business, do you really know what you’re talking about?

I’ve listened to people running new business startups saying, “oh, we haven’t got much money, so we’ll get a smart student or recent graduate to come in and do our marketing.”

do you know what marketing means

This misinterpretation of marketing and how it contributes to businesses is a BIG problem for them

Just how stupid is that?

Let’s take a good look: this may be something you find surprising but then – enlightening.

Marketing is NOT about writing ads, blogs, press releases, etc.

[Read more…]

Bid writing – not as scary as you think

One of these days you may be asked to write a bid, whether you work in the commercial world, the public sector or even the third sector. Here we welcome bid writing expert Nicola Gordon-Thaxter CP APMP of NGT Associates Ltd, who shares her top tips with us now… 

Bid writing tutorial

Message from the President of the United States, to the two houses of Congress at the commencement of the first session of the Thirtieth Congress, December 7, 1847…

**Are you a small business owner who has to bid for new or existing contracts?
**Do you find it daunting, time consuming, perhaps a little bit scary?
**Bidding can be all of these things at times but you still have to win new work, right?

[Read more…]

10 ways to repurpose your blog posts – so versatile!

If you’ve ever thought that blogging for business is a boring chore, do you realise just how much you can do with one blog post or article? Here are ten good reasons why your dear, old-fashioned blog is worth its weight in gold…

why blog posts are versatile

Number one priority – blog on your own real estate

If you’ve read any of my previous articles on blogging and/or attended one of my talks or workshops in the UK and Canada, you’ll know how important it is – and why – always to blog on your own website or blogsite first of all. [Read more…]

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