Working and writing from home? A veteran’s tips for Corona times

As the novel Corona virus pours increasing amounts of poisonous snot all over our daily lives, equally increasing numbers of workers are considering (and some are obliged to) work from home.

COVID-19 EPIDEMIC: After you’ve washed your hands and sung Happy Birthday for the 18th time today and fought the best of three rounds in the grocery store to nab a roll of toilet paper, read this article. It will cheer you up. A bit.

I have been working from home since the Ming Dynasty and am still alive (and solvent) to tell the tale. If you look on Google there is lots of serious and very valid advice about working from home. But here, on the other hand, is some slightly less serious but a damned sight more pertinent advice straight from the coalface. Enjoy.

New to working from home? Here’s the knickers-off reality …

How to dress
Many advisors who regularly drive their kids to school in scarecely-camouflaged pyjamas and slippers insist that for you to feel genuinely that you are going to work now you’ve been asked to do so at home,  you should wear your normal work clothes even when hacking at your laptop from your kitchen table which still is cluttered with last night’s Chinese takeaway detritus. This is utter b*llocks. [Read more…]

At last, my new baby’s here – to get your book out there!

Welcome to How To Write Better’s (HTWB’s) bouncy, bolshie young sibling … Better Books Media™ (BBM)! This is the new home for everything you need to get you started with a book or book-related project – even if you’ve never written a book or eBook before.

Like many youngsters BBM is still living at home with a parent (HTWB) but will have its own site one day when it’s earning decent money and has learned how to do its own laundry. In the meantime here’s how its concept can achieve what many more stuffy publishing services would say is impossible: it’s a blend of literary agency, author coaching, and a publishing service.  Eat your heart out, traditional publishing thinkers.better books media
Better Books Media™ is a wholly owned imprint and brand belonging to me, Suzan St Maur. For now it is delivering my own books – and of course my self-publishing clients are welcome to have their books published under this imprint if they wish, too. In fact two such clients already have joined me as BBM authors.

It is also delivering my very special, bespoke author coaching and publishing advice via my own experience and skillset, and that of my brilliant, hand-picked virtual team of nonfiction and fiction editors, book producers, book designers, illustrators, audio recordists, and more.

My business model is simple … [Read more…]

Written a nonfiction book? 10 ways to repurpose its content (and grow sales)

One of the best things about the current spread of media and publication options is the fact that the basic content from your print and/or Kindle book can be shared in many more different ways than was the case 20 or even 10 years ago.

Repurpose, reuse, recyle … and max up your book’s earning potential

10 ways to max up the earnings of one single source of content: your book

[Read more…]

25 better writing tips to print and stick on your, er, wall

You may have noticed that I’ve started sharing some new/updated ‘how to write better’ tips in social media and in my email sig file.

I thought you also might like to have the first 25 here in one hit, maybe to print out and er, stick somewhere? 🙂

25 better writing tips from, you guessed it: How To Write Better

1.If you write regular blogs and plan them right, they can be turned into a great book.

2.Hate writing, but have to? Try dictating instead. Then transcribe, edit & hey presto!

3.Writing for marketing? Remember, it’s always about what’s in it for THEM, not you. [Read more…]

What to blog/vlog about at this time of year

One of my former copywriting colleagues was having a good old bitch earlier on Messenger about not having ideas for their next blog. I hit the roof.

illustration to article abut winter festivals

Autumn/fall and winter are a great time for festivals – and allied blogging.

“There’s so much to blog about at this time of the year, you could write one a day from now until New Year’s and not cover the same topic twice,” I rattled off on the keyboard chipping my newly-polished nails.

Use event dates not as blog topics, but as topic triggers

Let’s go back a few weeks (save those for next year) and check what there has been, as well as what’s to come before we pop the corks for New Year’s 2020. Here are just a few topics that can be triggered by associations with some of the world’s special days, and I know these ideas will trigger some more for you. [Read more…]

‘We pride ourselves…’ popular or pompous?

Now, small businesses, it’s time for your seasonal bottom-smacking from Suze for writing pompous ‘we-wee’ content that fools no-one and just makes you look like old fuddy-duddies.

Meet Sir Fuggled Doublebottom, a righteous Pompous Ass from Great Lakes Brewery on Vimeo

Yeah, OK, you pride yourselves. But do your clients/customers care?

I know, it’s cruel. [Read more…]

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