Writing better emails – some back-to-basic tips

Much as we’ve shared earlier articles on emails here on HTWB it’s worth taking another look as time goes on. Here are some of my thoughts on issues which still can be a little perplexing in our daily email correspondence

Writing better emails - some back-to-basic tips

It’s always useful to check over the basics of our email correspondence

1.How informally should you write in a formal email?

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How to write better Terms and Conditions

Getting the Terms and Conditions right is essential for all businesses, and many smaller businesses can write their own, so saving on cost and time. But just as with employment contracts and other formal documentation, getting the “Ts & Cs” wrong, and/or missing important issues, can lead to very costly mistakes. Here, expert Kerry Gibbs, legal account manager at the Northampton (UK) based BEB Consultancy, shares her advice on how to get your Terms and Conditions right…Sz.

How to write better Terms and conditions HTWBWhy are Terms and Conditions so important?

Terms and Conditions are words we hear daily. If we sign up to a gym membership, buy a car or even enter a competition we have to accept the terms and conditions before even being a party to that agreement.  So why is it that not everyone sees the real importance of having them in place when running a small business? [Read more…]

How to write a bullet-proof employment contract: 5 Top Tips

How to write better employment contracts … There’s far more to writing for business than running up emails and blog posts, as you know. Employment contracts, for example, not only have to be accurate and detailed but also must be legally correct.
Please welcome my good friend and HR expert Sue Pardy of Face2Face HR, who kindly has shared her top 5 tips on how to write employment contracts that are bullet-proof! (Please note that this applies to regulations in the United Kingdom; other countries may have different requirements.) Sz.

How to write a good employment contract

Five top tips on how to write a ‘bullet-proof’ employment contract

What is a bullet-proof employment contract? [Read more…]

Quiz: can you define all 25 of these business jargon and slang terms?

A quiz for you this week! Do you know what these 25 terms mean? Bet you don’t get them all right! Select the option you believe is correct…

These are taken from my forthcoming book, English Business Jargon & Slang, to be published in 2018 by Business Expert Press who have also published the US version of another of my books, How To Write Brilliant Business Blogs.

Business jargon and slang - quiz for you

Business jargon and slang in English … a whole new language?

Anyway, enough promotion already – let’s have some fun with the following…

Which terms can you define correctly? (Answers Friday)

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Local and small business advertisers: why you shouldn’t ask why not

How to write better DIY advertising copy … Why not read this great article of mine? “Because I don’t want to, that’s why not.”

Often in local and small business advertising you’ll see a sentence – usually as part of the call to action – that asks “why not (try this, drop in, call for our brochure, look up our website, etc.)”

Why WHY NOT? can detract from your advertising message

You need to show that you’re 100 percent positive about what you’re selling: “why not?” can introduce an element of doubt.

Although it may seem like a polite invitation, that’s the problem: it’s too polite. [Read more…]

How to write a copywriting brief that gets you the results you need

There are two kinds of copywriters out there. One type will interview you and get you really thinking about your product or service offering, your target customers, and what they really want as opposed to what you think they should buy from you.

How to brief a copywriter

Make sure the briefs you give to a copywriter result in the right content.

This leads to a marketing communications brief that is bang on target and will produce an excellent result across all media. This type of copywriter tends to be experienced, skilled, very, very good at the job, but expensive.

Many SME businesses can’t or won’t pay for this level of professionalism. To quote a very-swiftly-dumped-ex-client of mine, “HOW MUCH? Just for a little bit of wording?” [Read more…]

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