Think you’re doing marketing, SME? Sorry. Chances are, you’re not.

When you talk about marketing your small/SME business, do you really know what you’re talking about?

I’ve listened to people running new business startups saying, “oh, we haven’t got much money, so we’ll get a smart student or recent graduate to come in and do our marketing.”

do you know what marketing means

This misinterpretation of marketing and how it contributes to businesses is a BIG problem for them

Just how stupid is that?

Let’s take a good look: this may be something you find surprising but then – enlightening.

Marketing is NOT about writing ads, blogs, press releases, etc.

[Read more…]

Bid writing – not as scary as you think

One of these days you may be asked to write a bid, whether you work in the commercial world, the public sector or even the third sector. Here we welcome bid writing expert Nicola Gordon-Thaxter CP APMP of NGT Associates Ltd, who shares her top tips with us now… 

Bid writing tutorial

Message from the President of the United States, to the two houses of Congress at the commencement of the first session of the Thirtieth Congress, December 7, 1847…

**Are you a small business owner who has to bid for new or existing contracts?
**Do you find it daunting, time consuming, perhaps a little bit scary?
**Bidding can be all of these things at times but you still have to win new work, right?

[Read more…]

10 ways to repurpose your blog posts – so versatile!

If you’ve ever thought that blogging for business is a boring chore, do you realise just how much you can do with one blog post or article? Here are ten good reasons why your dear, old-fashioned blog is worth its weight in gold…

why blog posts are versatile

Number one priority – blog on your own real estate

If you’ve read any of my previous articles on blogging and/or attended one of my talks or workshops in the UK and Canada, you’ll know how important it is – and why – always to blog on your own website or blogsite first of all. [Read more…]

How to insult nicely in writing, with business jargon…

Jargon and slang as metaphors are wonderful tools to use if you want to insult or express rage in a business context without swearing or ranting.

business jargon and slang to use when youre angry

MBWA: Management By Wandering Around, suggesting that managers simply walk around rather than do their jobs properly…

Here is a selection for you to keep handy, excerpted from my jolly little book English Business Jargon and Slang…  [Read more…]

Why print newspapers are not good for alternative facts

Every year when I come “home” to Canada and stay with my uncle and aunt in Toronto, one of my greatest treats is to read a real newspaper.

Alternative facts are harder to write in paper newspapers

Does the ethos of old-fashioned print newspapers make it harder for “alternative facts” to be believed?

Not the digitally erstatz version of The Times or the The Daily Mail or The Washington Post or any other online me-too news resource that doesn’t fool anyone into thinking it shares similarities with the real thing… [Read more…]

What to write to negative commenters on social media

There’s a huge difference between the p*ss-spitting, troll-driven comments that proliferate like horse flies when you dare to express an opinion on social media that offends poor little snowflakes who are passionate about something or other … and someone disagreeing – seriously and respectfully – with a point you have made.

Disagreement - is it good or bad?

Cordial written disagreement on a topic can start a wonderful discussion

Let’s leave the former for us to talk about another time, preferably when I have had a really bad day and need an alternative to pulling the wings off live, er, horse flies.

As for the latter, though, it’s not always bad news. [Read more…]

css.php