What to write to business prospects so you stay in their thoughts

How do you keep your name uppermost in your business prospects’ minds when they’re contemplating hiring you (or a competitor) … without appearing to nag or pester them?
how to retain prospects' interest in youThis was an issue raised by Anna, a business coach I know who is ace at what she does but, as always, has to compete with others for lucrative contracts. [Read more…]

What to write for your readers when they’re on their holidays

When your readers /customers are on vacation, or are about to go on vacation, or even are just thinking about it, you can forgive them for not focusing quite as hard on your business or other activity’s message as they might at other times.

writing for readers on vacation

People on vacation seldom switch off completely from blogs and social media, so keep some of your blogs and posts in tune with them while they’re away.

But rather than just accept it as a seasonal fact of life, in some cases you can actually use this “holiday spirit” to your advantage.

Here are a few examples to get you thinking…and most important of all, how to get your readers coming back to your site for helpful information not only before and after, but while they are away on their holidays.

(Most of the following are ideas that could be developed into a short series of blogs and/or social media posts over the summer. And apologies to readers in the southern hemisphere: maybe you should bookmark this to read again in November!)

15 ideas for summer holiday topics – e.g. if you’re a ….

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Mini writing tips: your summer menu on HTWB

I’m off home to Canada soon (August 8th) so will be corresponding with everyone from there, until I return to the UK early in September.

And in case anyone’s wondering what happens to my crazy house here in the UK full of rescued dogs and cats? While I’m away my friends move in with even more crazy dogs.┬áSo I pity any poor burglar who tries to get through about seven pairs of snapping jaws. Anyway:

Right now I’m working on some handy mini writing tips for you to use…

what do you want help for in your writing

What can you write to help a friend who is seriously depressed?

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Blogging: the evergreen business favourite – on your own site

When you think that the first ever blog post was written nearly 25 years ago, it makes you wonder why this genre of communication hasn’t been killed and cremated along with many other online comms notions that have bitten the dust since those early years. Why not?

It's good to blog on your own website

Do we still need to bang the drum about blogging on your own website or blogsite?

Well, you know how I love to bang the drum about blogging and how it’s the best way since sliced bread for you to get both traffic and SEO brownie points for your website…could be that’s why blogging is still going strong. Here’s how to make sure it stays strong for you… [Read more…]

Email: how to make your signature file work harder

Are those few lines that appear just below your name on your emails working as hard for you as they could?

Email: how to make your signature file work harder

Provided that your business or other activity offers verbally expressed advice and other help, it shouldn’t be hard for you to carve out, say, 10 top tips that you could include in your signature file.

In the spirit of sharing value to clients, prospects and others, here’s an idea that might work for you and your business, charity or other activity… [Read more…]

Writing to connect people: doing digital introductions

It’s easy when you’re connecting people face-to-face: “Mary (Person A), I’d like you to meet John Smith (Person B) from Diddlycom – they’re the new educational software people here in town. “John, this is Mary Jones, who’s a senior lecturer in IT at our local technical college. I thought you two might have some interesting things to talk about.”Writing to connect people: doing digital introductions

You help get the conversation going, then back off, leave them to it and continue networking at the event, meeting, workshop or other activity. Sometimes, though, Person B in the story isn’t there – yet you feel sure that to connect them with person A would be a good idea for both parties. You agree with A to put them in touch with B which might turn into a useful, symbiotic relationship for them.

What do you do when all you’ve got to connect people with is a screen?

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