How bad writing will cost you sales opportunities

Today we welcome sales expert Niraj Kapur, who quite rightly spits fur and feathers about the way wannabee business suppliers ruin their chances with prospects due to writing the wrong words in the wrong way. Over to Niraj…

We’ve all experienced this truly bad writing

bad sales writing

Don’t talk about yourself. Write about how you deliver benefits & help prospects.

You connect with someone interesting on LinkedIn and they sent you a terrible sales pitch.

You ask someone at a networking event to send you information and it’s full of attachments, all about them and nothing to benefit you.

You attend an exhibition and the sponsors send you an impersonal automated email within minutes of your leaving their exhibition stand. [Read more…]

Three million reads about writing: check out the most popular here

Just checking out my stats and found that HTWB has now had more than three million page views.

I’m “gob-smacked,” as we say in the UK: surprised, thrilled, delighted and humbled all at the same time. What a wonderful testimony to those of us willing to share our expertise for no financial gain.

3 million page vieww for HTWB

Celebrate with us: more than 3 million page views of HTWB

And what a wonderful testimony to the many writing and allied contributors who have made this humble site what it is. You all know how you are: too many to name individually but covering all aspects of writing that I can’t, from writing fiction to business plans to terms and conditions to bids and tenders to music to poetry and much, much, more.

No ads, no covert links in articles, no need to sign up, so no spam

(But you can buy some books from the Bookshop or right side bar if you like!)

Here are some of the most popular articles and tutorials you can choose from: [Read more…]

Want a naughty gift at the last minute? Read this review

In case you’ve still got a couple of gifts to get for the Big Day next week, you might like to read this review of my dearly beloved book, Mischieverse … adult poems about many of the little things that p*ss us off from day to day.

The review is from Muddy Stillettos, a lively online women’s magazine in the UK. 

Why Mischieverse makes a very good adult Christmas gift

The perfect book for the downstairs toilet…

The perfect stocking filler for the intelligent female in your life…

and we’re sure the blokes will like it too!

Let me start by saying I loved this book of poetry and I think your mums, daughters, sisters and friends will too. Mischieverse is proper rude humour that laughs at life’s every day irritations that you’ll all recognise. It’s social commentary at its wittiest best and perfect for the intelligent people in your life (especially those who don’t take themselves too seriously).

[Read more…]

My children’s book was published last year and isn’t selling. What now?

If you’ve recently published a book and despite all your marketing efforts (and those of your publisher if you have one, although their contribution often is minimal) … it’s not selling well, what do you do?

Children's book not selling what can I do

You don’t need to spend much – if anything – to market and sell your book.

Hmmmm. A lot depends on what you mean by “publisher.”

As many of my readers already know, there are publishers, and then there are publishers. And then there is self-publishing and hybrid publishing and even today, there are still a few vanity publishers around.

Especially if you’re new to the publishing scene, this article will give you a brief overview of the options available now. And if you want to know more about the potential pitfalls, have a look here[Read more…]

My grammar is cr*ppy. Should I correct it as I go along, or leave that to later?

When you’re writing, do you correct any goofs as you go along, or do you go for it “hell for leather” and worry about cleaning up goofs later?
This is something that we writers argue about until blue in the face, but shouldn’t. Why? Everyone is different. (Yeah, that one.)

crappy-grammar-when-to-correct
The purists amongst us usually insist that you should not obstruct your creative flow in its initial stages with such banal things like grammar, spelling, punctuation, syntax and so-on.

No, no, say those purists. You should free-write to get your creative “juices” working (yikes, how I hate that word – makes me think of molten perspiration pumping out body odour). Yuk.

So let’s start at the beginning… [Read more…]

How to write better Terms and Conditions

Getting the Terms and Conditions right is essential for all businesses, and many smaller businesses can write their own, so saving on cost and time. But just as with employment contracts and other formal documentation, getting the “Ts & Cs” wrong, and/or missing important issues, can lead to very costly mistakes. Here, expert Kerry Gibbs, legal account manager at the Northampton (UK) based BEB Consultancy, shares her advice on how to get your Terms and Conditions right…Sz.

How to write better Terms and conditions HTWBWhy are Terms and Conditions so important?

Terms and Conditions are words we hear daily. If we sign up to a gym membership, buy a car or even enter a competition we have to accept the terms and conditions before even being a party to that agreement.  So why is it that not everyone sees the real importance of having them in place when running a small business? [Read more…]

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