A trip down Book Scam-mory Lane

If you think I’ve been making all this up about unscrupulous publishers fiddling the Amazon Sales Ranks to create instant Amazon number 1 bestsellers, have a read of the following.

I tripped over this chirpy email the other day while decluttering my old email archives, received from – I’m ashamed to say – a publisher who did three of my own titles (without scams). Here it is, with only the names and date redacted…book publishing scam

A lovely scam-vitation from several years ago

Hi Suze

As the last email stated, we have a plan for making
(book’s title) a bestseller on www.amazon.co.uk [Read more…]

How to write a great nonfiction book title: update

Writing a book, or looking into to options to do so? Book titles and taglines are even more important now than they ever were before. Why?

book titles and sales

If your book is going into bookshops and it’s displayed ‘spine out,’ all people will see is the title on the spine – not the tagline.

SEO. Much as we love to communicate directly with our readers we, as authors wanting to promote our books online, have to buckle down and accept that we’re communicating with ‘bots’ and other digital machines … not just humans, although they are still important.

Sets the scene for your writing project 

Some people like to leave the title until last, rather in the way that you ice a cake: the concept here is that you can’t ice a cake until you have prepared and baked its innards. But there are a couple of good reasons for creating the title right at the beginning of your book writing project. Here they are: [Read more…]

Is your new book’s content already on Google?

If readers can find easily, on Google, all or most of the information you intend to write in your book, don’t bother writing the book.

book content on Google

Can most or all of your book’s information be found on Google?

This is a somewhat hard lesson we authors have to take on board, but here it goes: if you want your book to sell make sure it offers readers a lot more than they could find just by searching for the information on Google or other search engines. [Read more…]

How to earn some extra money as a voice-over artiste

Have people told you that you have a nice voice? That you’re a good speaker in meetings, presentations, etc.?

If your answer is either ‘yes’ or ‘sort of’ and you could do with a few extra pennies, how about doing some voice-over (VO) work, reading audiobooks and other content for recording? (I’ve learned a lot about VO narration work as I wrote scripts for video and live marketing  events for many years. In fact I’ve even done some VO work myself…) 

recording a voice over

Setting yourself up as a VO artiste can be inexpensive and lead to some very useful extra income

True, there is a fashion today for authors to voice their own books for the audiobooks versions and to voice their own podcasts, but not everyone has the voice to match the writing talent or the time to do it well.

So voice over artistes are brought in by recording facilities to do this, and here in the south of England can earn anything up to £200 per hour. An average short paperback book will take at least five hours to record, so do the math.

VO reading and recording is not a walk in the park, but…

[Read more…]

Want some help to write your next book? Here’s a useful update

Do you have a great idea for a book, but don’t know how to go about writing and producing it?
Does writing a book seem a lovely idea, but as such a large project is a bit scary – especially if it’s your first one?

Get your book written and published - without the scams

That wonderful feeling when your new book is actually published and out there…me with my latest. (And over-bleached hair – apologies.) Photo by Kate Everall https://www.kateeverallphotography.com/

The help you need to write your book and get it out there

[Read more…]

Does it matter who publishes your business or self-help book?

Let’s stop kidding ourselves: self-published books under a cool-sounding publishing company’s name probably do not fool anyone these days.

self-published books

Does the interior of the book look attractive and inviting to read?

Today what matters is that readers get full value for money with a book that looks, and is, professionally produced and published – not necessarily by whom.

Self-published books have come a long way since vanity publishing days

The last thing you want your book to be associated with is anything remotely connected with the vanity publishing ethos of print 5,000 copies of it as it came in unedited, send the books in boxes to the customer, bill them for a lot of money and disappear.’

But what about ‘confessing’ that your book is independently published, as Amazon now refers to it? [Read more…]

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