What does a nonfiction book need to be successful?

Much as we authors like to think even our business or self-help books are the next best thing since How To Win Friends And Influence People, ego must be dumped and business acumen must prevail. Bottom line: with nonfiction books the question of whether or not to write one has to be a business decision.

It needs to be taken in the same way as a decision to introduce a new product or service. With nearly all nonfiction (and fiction too, up to a point) there is usually room for a good new book on the market, provided it’s likely to attract a substantial group of readers because:

**It’s about something entirely new and very interesting that no-one has written about before or
**It’s about something that’s not new, but to which you contribute something entirely new and very interesting

If readers can find all or most of your information on Google, don’t write a book about it.

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How to boost your nonfiction book with a PR campaign

Please welcome expert PR coach Laura Perkes of PR With Perkes – sharing her advice on the best ways to get publicity for a new nonfiction book. Over to Laura … 

Now that the hard work of writing the book is over it’s time for the fun to begin, to elevate your expertise and create a successful launch that will not only boost sales of your book but will inspire people to make the life-changing decisions to take them from stuck to unstuck.

As you know, words are incredibly powerful.

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World Book Day: yes, YOU could write a nonfiction book

Is it your dream to write your story to share with the world? Do you have a precious fund of knowledge that readers will find invaluable? If you’ve been through some difficult times, will a book about your experiences help others in the same circumstances?

Woman writing

Don’t forget that whatever you want your book to achieve, it has to be good.

New tech and new business models: making the dream come true

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Written a nonfiction book? 10 ways to repurpose its content (and grow sales)

One of the best things about the current spread of media and publication options is the fact that the basic content from your print and/or Kindle book can be shared in many more different ways than was the case 20 or even 10 years ago.

Repurpose, reuse, recyle … and max up your book’s earning potential

10 ways to max up the earnings of one single source of content: your book

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Swearing: would you open this book to find out more?

Please welcome once again my good friend and colleague Tsufit, from Toronto, whose emails are always interesting and this one, in particular, grabbed my attention. Swearwords are a hot topic in communications of all kinds today and Tsufit – as always – hits the nail right on the head…Sz.

Saw this book on display in a small local library. 

If you saw it on display in a library or a book store, would you open it?

cover illustration to promtoe book

Love it or hate it, one thing is for sure. [Read more…]

Marketing your nonfiction book: do you get what that REALLY means, and why it’s crucial?

When my former business partner, a rigid academic, tried to edit my forthcoming book – How To Write A Brilliant Nonfiction Book – he made a great fuss over the fact that the chapter about “marketing” at the end of the book only ran to 3,000-odd words.


“But you’ve only written 3,000 odd words about marketing” he yelled gleefully down the phone to me.

Anyway, I didn’t get what he meant, at first

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