Some harsh-but-true words about “bestselling books”

Please welcome back my wonderful, straight-talking friend and colleague from Toronto, Tsufit – who has some startling and true words to say about “bestselling authors,” as I have on more than one occasion. Because it’s so easy to manipulate the system with online book sales, the perceived value of being a bestselling author is shrinking by the day. Over to Tsufit

photo of Tsufit

“Put a brick between 2 covers, add endorsements & great title; it’ll sell.” Tsufit

“You can take a BRICK, slap it between a provocative front and back cover with a great title, add some strong endorsements and your book will sell.”

That’s exactly what I told the participants in my Book Creation Workshop the first time I ran it a few years ago.

It’s certainly not something I recommend or teach. Write a cool book! [Read more…]

Three million reads about writing: check out the most popular here

Just checking out my stats and found that HTWB has now had more than three million page views.

I’m “gob-smacked,” as we say in the UK: surprised, thrilled, delighted and humbled all at the same time. What a wonderful testimony to those of us willing to share our expertise for no financial gain.

3 million page vieww for HTWB

Celebrate with us: more than 3 million page views of HTWB

And what a wonderful testimony to the many writing and allied contributors who have made this humble site what it is. You all know how you are: too many to name individually but covering all aspects of writing that I can’t, from writing fiction to business plans to terms and conditions to bids and tenders to music to poetry and much, much, more.

No ads, no covert links in articles, no need to sign up, so no spam

(But you can buy some books from the Bookshop or right side bar if you like!)

Here are some of the most popular articles and tutorials you can choose from: [Read more…]

My favourite women authors – a double day celebration #IWD

With two important days to celebrate, I thought it would be appropriate to combine them – so we cheer for World Book Day March 7th, 2019 and International Women’s Day March 8th 2019.

As the theme for #InternationalWomen’sDay in 2019 is #BalanceforBetter, what better way for me to express my admiration, with a balance of excellent books and great women, than to list my top 20 choices of books written by women authors whom I admire.

INternational Women's Day World Book Day

Let’s celebrate World Book Day and International Women’s Day together.

Please feel free to add your own choices in the comments below. But for my own choices…

The top 20 books written by women that mean the most to me

Some of these authors are famous. Some are not – yet. Some are dead. But all have touched me deeply. [Read more…]

Think you’re doing marketing, SME? Sorry. Chances are, you’re not.

When you talk about marketing your small/SME business, do you really know what you’re talking about?

I’ve listened to people running new business startups saying, “oh, we haven’t got much money, so we’ll get a smart student or recent graduate to come in and do our marketing.”

do you know what marketing means

This misinterpretation of marketing and how it contributes to businesses is a BIG problem for them

Just how stupid is that?

Let’s take a good look: this may be something you find surprising but then – enlightening.

Marketing is NOT about writing ads, blogs, press releases, etc.

[Read more…]

Snotty words and phrases: why you mustn’t write them

Do you ever write snotty (i.e. pompous, patronising, condescending) words or phrases … I hope, by accident?

Pompous language

Meet the Snotties.

It’s alarmingly easy to write stuff you think is precise and correct, only to find that as far as your target audience is concerned you come across as a pretentious old/young goat.

Who, moi? My writing is pompous, snotty and stuffy?

Could be. [Read more…]

How to write with a co-writer or two

Many of us – in any number of job roles – are well used to working within a team, which might suggest that writers can work in a team in a similar way. Uh, uh: not necessarily. Why? Read on. If you need to collaborate with another worker – whether for business or other activity, for a blog, article, report, white paper, brochure, etc…here are some tips you might find helpful.

Writing with more than one author

A camel is a horse designed (and written about) by a committee.

Probably the most difficult part of working within a team as one or two of the “writers,” is the way that these roles can become politically sensitive.

Why does being “the writer” in a team suggest authority?

[Read more…]

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