How to write for millennials

For the second time in a week, please welcome back the intrepid Jackson Rawlings. Last time he told us, er, older types in no uncertain terms how not to write for millennial audiences, and this week shares some further thoughts on we can do it right – if we want to be on the same wavelength. Pin back your ears (or eyes, anyway…) Sz x

Article on writing for millennialsI often get asked about the how to approach writing for millennials. Most likely because: a) I’m a writer and b) I’m a millennial. Makes sense, huh?

People ask me “should I write short pieces? Should I use jokes and memes?”

First of all, no. Or at least, probably no.

The assumption is writing for millennials is an entirely different game to writing for other audiences.

[Read more…]

How NOT to write for millennials

I am so thrilled to welcome back our favourite young columnist here on HTWB, the one and only Jackson Rawlings who now writes for much posher publications including Huffington Post and Medium. Here, though, he gives us old goats some sharp, short advice on how not to write to and for millennials…take heed, those born before 1980! Sz x

lauren-peng-43963-unsplashI happened to catch the end of a TV soap the other day. I’m not someone who usually indulges in that kind of show, but on that occasion, my interest was piqued.

There were a couple of characters on screen who would be what I’d describe as millennials — probably in their mid-twenties — having a conversation with each other, which went something like this:

“Oh my god I can’t believe he said that, it’s like when “celebrity” did “celebrity thing” and I was like “what?”

“I know right? Hashtag fail”.

I’m paraphrasing from memory, but trust me, the actual scene was equally awful and stilted. [Read more…]

But you’ve GOT to get written permission…!

“But you should have got written permission!” shouted the Chairperson of a charity group, connected to a public sector entity, of which I am a member. “Why the hell didn’t you?”

“Permission to do what?” I snorted.

“Well, permission to take photos of that department which we were asked to critique.”

“I made sure there were no staff members or other people in the photos as the rules state, and just illustrated the problem rather than write it all out.Must get written permission“But you should have got permission!”

“From whom? We don’t need permission if there aren’t any staff members or other people in shot.”

“Oh, well, I don’t know, but you should have got permission.”

Our Chairperson at the time was a retired formed Head Honcho within another public sector organisation. Given his high-flying title you’d think he would have been very comfortable with decision making and knowledge of who needs what permissions to do what, where, when and more. [Read more…]

Writing about cycling dangers: where next?

About a year ago I was trolled by nearly 400, er, trollers, because I wrote a social media post saying that the death of a lady cyclist – mother, and citizen – due to a collision with a van in one of the UK’s very crowded town centres – might have been avoided had there been better (and separated) facilities for motor-powered vehicles and cycles in that town.

Writing about cycling dangers: where next?

“Actually motorists give cyclists a wider berth if they aren’t wearing helmets, anyway” says Rosie. Would you take that chance? And with your small child in a flimsy cycle trailer?

These cyclist trolls infested every element of my social media presence, my Amazon author page, my Google status and more to the point threatened me in my home (at the time I lived alone) and followed me around in every imaginable online place.

They were furiously writing to all and sundry about what an awful woman I must be to say that cyclists should watch out for motorised traffic and ride defensively, rather than blithely hit the roads and expect any other road users to shape up and ship out of the way. Especially in the southern part of the UK where totally inadequate roads are mostly choked with heavy traffic and grumpy drivers, the self-righteous superiority attitude of many cyclists is, in my view, an accident waiting to happen.

Here we go again … are small children safe on crowded roads in these flimsy cycle trailers?

[Read more…]

What it’s REALLY like to be a child

In honour of “back to school” time in many countries this week…
Many thanks to the original author of this piece that shares what it was like to be a child back in the dark ages of pre-WWW…of course we’re all too young to remember those days, aren’t we? But read on out of interest, anyway…LOL…

How to tell if you're getting old

We had friends – we went outside and found them.

According to today’s regulators and bureaucrats, those of us who were kids in the 60’s, 70’s and 80’s probably shouldn’t have survived, because our baby cots were covered with brightly coloured lead-based paint which was promptly chewed and licked. [Read more…]

Popular writing questions answered – shared to Quora from HTWB

I’ve been answering quite a few questions about writing, on Quora recently – and given that #HTWB is such a huge writing resource these days, it’s great to be able to share some of its expertise (and not just mine, but that of all contributors) to an even broader audience.

Questions on writing are being answered by Suzan St Maur and other contributors on How To Writer Better - a great resource for writing at all levels

Have you tried answering questions on Quora yet ?

Some of the questions on Quora are, er, interesting to say the least … it’s fascinating to see how some people expect answers to questions that are so vague and garbled. And it annoys me when responders sneer at such questions. Why not just respond by asking for more information so we can help more effectively? Grrrrr…

A few answers to questions about writing, on Quora, that could help you, too

[Read more…]

css.php