How to write a feedback form that gets useful results

Have you ever looked at the feedback form you get at the end of a presentation or conference, and wonder what the hell those questions mean? Being a little tired and keen to get home, can you easily figure out what the subjective, often leading questions are trying to worm out of you?

feedback formsAnd do you, as so many people do, fill in the bare minimum of answers or even not bother at all? Relax: it’s the form writers’ fault, not yours.

Here are some examples of terrible feedback form questions, how to do them properly, and why. Stick with me: it gets better…

Why are so many feedback forms utter garbage?

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How bad writing will cost you sales opportunities

Today we welcome sales expert Niraj Kapur, who quite rightly spits fur and feathers about the way wannabee business suppliers ruin their chances with prospects due to writing the wrong words in the wrong way. Over to Niraj…

We’ve all experienced this truly bad writing

bad sales writing

Don’t talk about yourself. Write about how you deliver benefits & help prospects.

You connect with someone interesting on LinkedIn and they sent you a terrible sales pitch.

You ask someone at a networking event to send you information and it’s full of attachments, all about them and nothing to benefit you.

You attend an exhibition and the sponsors send you an impersonal automated email within minutes of your leaving their exhibition stand. [Read more…]

Great writing tip from Ann Handley, top US content expert

Please welcome the one and only Ann Handley, content head honcho of the famous US site MarketingProfs.com for which I once had the honor of being a columnist (and whom she named “Little Wacky.” Probably because I am, er, a little wacky.) 
Ann is a Wall Street Journal bestselling author with her brilliant book, “Everybody Writes,” and writes an incredibly useful and entertaining bi-weekly newsletter called Total Annarchy. Here’s an excerpt from the current edition which I really wanted to share with you. (Below you’ll see her in action live in this video, but don’t forget to read her tip below!)

Hey, Homeslice!

A friend asked me to look at a few chapters of a book he’s writing. It’s a strong book with a strong premise. But he’s struggling with making the writing equally buff. [Read more…]

Why you need to know the difference between writing errors & writing mistakes

Most old-fashioned editors (hereafter known as OFEs**) and all my happy clients know that when it comes to “sticking to the rules” of writing I am an anarchist.

mistakes in writing

The fact that information crosses approximately 3,400 miles of Atlantic Ocean in less time than it takes you to sneeze does rather make a mockery of trying to preserve the good olde days of British English. British, American, Australian? They’re all OK.

Please note, however, that I’m not particularly anarchic in any other ways. I never burned my bra for Women’s Lib (although I was too young to need one then) and I didn’t even go to the anti-Trump protests in London in 2018 but only because there was no-one available to let my dogs out for wee-wees.

Grammar, spelling, punctuation: do you control them or do they control you?

This question has been bothering me for a long time over issues like the Oxford comma and whether you use a capital letter after a colon or not. Short answer? Issues like that do not matter worth a pinch of coonsh*t, as my dear old Canadian dad used to say. [Read more…]

How to write bullet points that WORK

The bullet point is a valuable writing tool when you don’t have the time or inclination to write something out in full. However even with their humble restrictions, they can be written in a number useful, different ways.

Why it matters how and what you write as bullet points

writing bullet points

Never, ever read the bullet points and other text from your slides.

If you want them to create the right effect in whatever they lead to and save you time, effort and credibility, it helps to learn the subtle differences. Here are a few ideas to help you make yours more useful… [Read more…]

Search engines: how you have murdered the art of copywriting

At one time, advertising copywriters were almost the most important people in the ad business. Today, copywriting is offered as a side dish on most VAs‘ admin menus. Professional freelance copywriters today are lucky to get paid the same daily rate their colleagues got back in the 1980s.

Rolls Royce advert

Probably the most famous advertising headline ever, written by the legendary David Ogilvy – yet Google would turn its nose up at it.

What has happened? Search engines have happened, that’s what. Consumers no longer read advertisements; they tap in keywords. It doesn’t take talent to write keywords; it just takes a little skill in basic arithmetic.

Copywriting? Whassat?

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