Why you need to know the difference between writing errors & writing mistakes

Most old-fashioned editors (hereafter known as OFEs**) and all my happy clients know that when it comes to “sticking to the rules” of writing I am an anarchist.

mistakes in writing

The fact that information crosses approximately 3,400 miles of Atlantic Ocean in less time than it takes you to sneeze does rather make a mockery of trying to preserve the good olde days of British English. British, American, Australian? They’re all OK.

Please note, however, that I’m not particularly anarchic in any other ways. I never burned my bra for Women’s Lib (although I was too young to need one then) and I didn’t even go to the anti-Trump protests in London in 2018 but only because there was no-one available to let my dogs out for wee-wees.

Grammar, spelling, punctuation: do you control them or do they control you?

This question has been bothering me for a long time over issues like the Oxford comma and whether you use a capital letter after a colon or not. Short answer? Issues like that do not matter worth a pinch of coonsh*t, as my dear old Canadian dad used to say. [Read more…]

How to write bullet points that WORK

The bullet point is a valuable writing tool when you don’t have the time or inclination to write something out in full. However even with their humble restrictions, they can be written in a number useful, different ways.

Why it matters how and what you write as bullet points

writing bullet points

Never, ever read the bullet points and other text from your slides.

If you want them to create the right effect in whatever they lead to and save you time, effort and credibility, it helps to learn the subtle differences. Here are a few ideas to help you make yours more useful… [Read more…]

Search engines: how you have murdered the art of copywriting

At one time, advertising copywriters were almost the most important people in the ad business. Today, copywriting is offered as a side dish on most VAs‘ admin menus. Professional freelance copywriters today are lucky to get paid the same daily rate their colleagues got back in the 1980s.

Rolls Royce advert

Probably the most famous advertising headline ever, written by the legendary David Ogilvy – yet Google would turn its nose up at it.

What has happened? Search engines have happened, that’s what. Consumers no longer read advertisements; they tap in keywords. It doesn’t take talent to write keywords; it just takes a little skill in basic arithmetic.

Copywriting? Whassat?

[Read more…]

Latest: Writing Newz from Suze

Some quick reminders, and announcements, of what’s awaiting you here on HTWB plus a few other snippets you might enjoy…

Newz from Suze onm HTWBAre you due to give a wedding speech this season?

Have no fear – you’re OK here. (And it rhymes: WTG!) For now check out this category on HTWB and watch out for a brand new book that’s just for you, no matter who you are in the wedding heirarchy. Traditional roles are OK but there are new ones too, and pretty well everyone is covered on this site (and in the book.)

And here’s a freebie you won’t want to miss … [Read more…]

Three million reads about writing: check out the most popular here

Just checking out my stats and found that HTWB has now had more than three million page views.

I’m “gob-smacked,” as we say in the UK: surprised, thrilled, delighted and humbled all at the same time. What a wonderful testimony to those of us willing to share our expertise for no financial gain.

3 million page vieww for HTWB

Celebrate with us: more than 3 million page views of HTWB

And what a wonderful testimony to the many writing and allied contributors who have made this humble site what it is. You all know how you are: too many to name individually but covering all aspects of writing that I can’t, from writing fiction to business plans to terms and conditions to bids and tenders to music to poetry and much, much, more.

No ads, no covert links in articles, no need to sign up, so no spam

(But you can buy some books from the Bookshop or right side bar if you like!)

Here are some of the most popular articles and tutorials you can choose from: [Read more…]

Think you’re doing marketing, SME? Sorry. Chances are, you’re not.

When you talk about marketing your small/SME business, do you really know what you’re talking about?

I’ve listened to people running new business startups saying, “oh, we haven’t got much money, so we’ll get a smart student or recent graduate to come in and do our marketing.”

do you know what marketing means

This misinterpretation of marketing and how it contributes to businesses is a BIG problem for them

Just how stupid is that?

Let’s take a good look: this may be something you find surprising but then – enlightening.

Marketing is NOT about writing ads, blogs, press releases, etc.

[Read more…]

css.php