Search engines: how you have murdered the art of copywriting

At one time, advertising copywriters were almost the most important people in the ad business. Today, copywriting is offered as a side dish on most VAs‘ admin menus. Professional freelance copywriters today are lucky to get paid the same daily rate their colleagues got back in the 1980s.

Rolls Royce advert

Probably the most famous advertising headline ever, written by the legendary David Ogilvy – yet Google would turn its nose up at it.

What has happened? Search engines have happened, that’s what. Consumers no longer read advertisements; they tap in keywords. It doesn’t take talent to write keywords; it just takes a little skill in basic arithmetic.

Copywriting? Whassat?

[Read more…]

Latest: Writing Newz from Suze

Some quick reminders, and announcements, of what’s awaiting you here on HTWB plus a few other snippets you might enjoy…

Newz from Suze onm HTWBAre you due to give a wedding speech this season?

Have no fear – you’re OK here. (And it rhymes: WTG!) For now check out this category on HTWB and watch out for a brand new book that’s just for you, no matter who you are in the wedding heirarchy. Traditional roles are OK but there are new ones too, and pretty well everyone is covered on this site (and in the book.)

And here’s a freebie you won’t want to miss … [Read more…]

Three million reads about writing: check out the most popular here

Just checking out my stats and found that HTWB has now had more than three million page views.

I’m “gob-smacked,” as we say in the UK: surprised, thrilled, delighted and humbled all at the same time. What a wonderful testimony to those of us willing to share our expertise for no financial gain.

3 million page vieww for HTWB

Celebrate with us: more than 3 million page views of HTWB

And what a wonderful testimony to the many writing and allied contributors who have made this humble site what it is. You all know how you are: too many to name individually but covering all aspects of writing that I can’t, from writing fiction to business plans to terms and conditions to bids and tenders to music to poetry and much, much, more.

No ads, no covert links in articles, no need to sign up, so no spam

(But you can buy some books from the Bookshop or right side bar if you like!)

Here are some of the most popular articles and tutorials you can choose from: [Read more…]

Think you’re doing marketing, SME? Sorry. Chances are, you’re not.

When you talk about marketing your small/SME business, do you really know what you’re talking about?

I’ve listened to people running new business startups saying, “oh, we haven’t got much money, so we’ll get a smart student or recent graduate to come in and do our marketing.”

do you know what marketing means

This misinterpretation of marketing and how it contributes to businesses is a BIG problem for them

Just how stupid is that?

Let’s take a good look: this may be something you find surprising but then – enlightening.

Marketing is NOT about writing ads, blogs, press releases, etc.

[Read more…]

Should we still “write” business presentations, or go more ad lib?

Have you ever been on a public speaking or presentation course? I just got back from “Dynamic Delivery” with the one and only Ali Moore, and what a fab day it was. Despite having written scripts for countless speakers over the years, when I get up there myself I can get a little tongue-tied. But not any more.

Article about making presentations

Whichever approach you choose, good preparation is key to a great presentation

There is no magic formula for good public speaking

One of the main takeout points of the day for me, is that there are far fewer rules and rigidly-followed customs in good public speaking now, than there were 20 years ago. In fact to get up and speak to an audience, these days, while seeming to be reading from a script, is often seen as an amateurish no-no. [Read more…]

Snotty words and phrases: why you mustn’t write them

Do you ever write snotty (i.e. pompous, patronising, condescending) words or phrases … I hope, by accident?

Pompous language

Meet the Snotties.

It’s alarmingly easy to write stuff you think is precise and correct, only to find that as far as your target audience is concerned you come across as a pretentious old/young goat.

Who, moi? My writing is pompous, snotty and stuffy?

Could be. [Read more…]

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