Letter to India: is your written and spoken English too good?

Dear English-speakers from India,
One thing that has struck me many, many times in corresponding with Indian people in English, is that the English you speak and write is so utterly perfect in grammar, syntax, spelling and general presentation. You have learned the language as it should be spoken and written, with the grace and elegance the language should still be using now.

Letter to India - is your english too good?

Is Indian English too good for everyday international communication?

The trouble is, the standards of English used for nearly all communication in the main English language markets have deteriorated. Proper, well-mannered and well-constructed English as so many Indian people speak and write is (sadly) viewed as old-fashioned and long-winded. In our modern throwaway society all but the essentials in language have become disposable, too. [Read more…]

Writing online: naked words work hardest

People say a picture’s worth 1,000 words. But a few right, naked words are worth much more than 1,000 wrong ones whether pictorial or otherwise. Especially online in blog posts, web text, and above all in social media posts and comments.

Writing online: naked words work hardestWhy?
Because even though we have images, video, audio, infographics or other gizmos online, what really reverberates is words. Text.

Despite the popularity of live video on platforms like Facebook, Instagram et al, can you be sure that viewers will retain your message loud and clear? Even if they’re a little bit distracted by your beautiful earrings, the potted plant growing out of your left ear, or the zit on your chin? [Read more…]

How to write better for blogging plus…

Have you ever thought just how valuable your blog can be, as the basis for a range of content to promote your business or interest? How to write better for blogging plusNow that more and more social media platforms are not only accepting, but also encouraging much longer posts, you have widely increased opportunities get your message out there.

We were talking about this at meeting a couple of days ago

I was asked to lead a discussion about blogging at a networking event last week and saw a few eyes glance upwards when I mentioned the “B” word. But contrary to the views of some in the room, blogging still hasn’t gone out of fashion. Quite the opposite, in fact. [Read more…]

Does your writing get invaded by the CAPITALIZERS?

Do You Capitalise Every Word In Your Titles And Headlines?

Or do you Capitalise Only the Nouns and big Words in Titles and Headlines?

Why capital letters should not be over used

Or do you, perhaps, capitalise Common Nouns as well as Proper Nouns?


It’s the invasion of the CAPITALIZERS!

[Read more…]

The difference between writing and wording: a guide for stupid penny-pinchers

Now that it’s so easy to do your own marketing online, the value of soft-skills professionals has come into question. Welcome to the Idiot’s Guide to p*ss-poor approaches as in the following…

  • Who needs to pay professional videographers, for example, when you can shoot a perfectly acceptably sales video on your IPhone (never mind that brilliant video camera you can buy for for little or nothing from Amazon) and edit it up a bit on your Mac – upload to YouTube and/or your website, and bingo?
  • Who needs to pay professional photographers to shoot images of your new product or service when your cellphone works just as well and costs nothing?
  • Who needs to use professional graphic designers when you have a world of free art out there you can use to put almost any requirement together?
  • And who needs to use a professional writer to do just “a little bit of wording” for your website or brochure?
Why cheap creative marketing resources are a piss-poor investment

How clever is it for ignorant businesses to sneer at professionals in writing, design, web development and other marketing areas of expertise?

Technology offers many things, but it can’t provide unique human talent. Yet this is being denigrated and cheapened in parallel with the techno-cheapening of everything else.

[Read more…]

Why GOOD content curation is a three-way win for you on social media

Some people might think that content curation may be a bit of an old granny in contemporary content marketing, but that couldn’t be further from the truth. Since we last spoke about content curation here on HWTB – in a brilliant article by the intrepid social media expert Cendrine Marrouat – things have moved on a bit.

I belong to a particularly sparky group of female business owners here in the UK and the other day we were having an excellent discussion about visibility, and in this instance about what to post on social media to support our own brands and credibility.

Why GOOD content creation is a great way to promote your business

Don’t slap hashtags all over your preamble. They may attract search engines, but to humans, too many look tacky.

The topic of content curation came up and met with mixed views. How do you make it work for you, when it has been written and promoted by somebody else?

First, choose the right way to curate content – not the wrong way

[Read more…]