What to write to negative commenters on social media

There’s a huge difference between the p*ss-spitting, troll-driven comments that proliferate like horse flies when you dare to express an opinion on social media that offends poor little snowflakes who are passionate about something or other … and someone disagreeing – seriously and respectfully – with a point you have made.

Disagreement - is it good or bad?

Cordial written disagreement on a topic can start a wonderful discussion

Let’s leave the former for us to talk about another time, preferably when I have had a really bad day and need an alternative to pulling the wings off live, er, horse flies.

As for the latter, though, it’s not always bad news. [Read more…]

What to write for your readers when they’re on their holidays

When your readers /customers are on vacation, or are about to go on vacation, or even are just thinking about it, you can forgive them for not focusing quite as hard on your business or other activity’s message as they might at other times.

writing for readers on vacation

People on vacation seldom switch off completely from blogs and social media, so keep some of your blogs and posts in tune with them while they’re away.

But rather than just accept it as a seasonal fact of life, in some cases you can actually use this “holiday spirit” to your advantage.

Here are a few examples to get you thinking…and most important of all, how to get your readers coming back to your site for helpful information not only before and after, but while they are away on their holidays.

(Most of the following are ideas that could be developed into a short series of blogs and/or social media posts over the summer. And apologies to readers in the southern hemisphere: maybe you should bookmark this to read again in November!)

15 ideas for summer holiday topics – e.g. if you’re a ….

[Read more…]

Mini writing tips: your summer menu on HTWB

I’m off home to Canada soon (August 8th) so will be corresponding with everyone from there, until I return to the UK early in September.

And in case anyone’s wondering what happens to my crazy house here in the UK full of rescued dogs and cats? While I’m away my friends move in with even more crazy dogs. So I pity any poor burglar who tries to get through about seven pairs of snapping jaws. Anyway:

Right now I’m working on some handy mini writing tips for you to use…

what do you want help for in your writing

What can you write to help a friend who is seriously depressed?

[Read more…]

Blogging: the evergreen business favourite – on your own site

When you think that the first ever blog post was written nearly 25 years ago, it makes you wonder why this genre of communication hasn’t been killed and cremated along with many other online comms notions that have bitten the dust since those early years. Why not?

It's good to blog on your own website

Do we still need to bang the drum about blogging on your own website or blogsite?

Well, you know how I love to bang the drum about blogging and how it’s the best way since sliced bread for you to get both traffic and SEO brownie points for your website…could be that’s why blogging is still going strong. Here’s how to make sure it stays strong for you… [Read more…]

How to write for millennials

For the second time in a week, please welcome back the intrepid Jackson Rawlings. Last time he told us, er, older types in no uncertain terms how not to write for millennial audiences, and this week shares some further thoughts on we can do it right – if we want to be on the same wavelength. Pin back your ears (or eyes, anyway…) Sz x

Article on writing for millennialsI often get asked about the how to approach writing for millennials. Most likely because: a) I’m a writer and b) I’m a millennial. Makes sense, huh?

People ask me “should I write short pieces? Should I use jokes and memes?”

First of all, no. Or at least, probably no.

The assumption is writing for millennials is an entirely different game to writing for other audiences.

[Read more…]

How to use abstracts to introduce your blogs in social media

Assuming you don’t post full-length articles directly on to social media (and that’s not normally a good idea unless they’ve been published on your website first) how do you let your readers know when you’ve just posted something new?Using abstracts to introduce blog postsAnd more to the point, how do you entice readers to click through and read your full article on your website/blog?

Introduce your blog posts on social media using abstracts

[Read more…]

css.php