How the SO WHAT? test can boost a lot of your writing

Updated January 27th, 2020. Although I devised the SO WHAT? test originally to test the content effectiveness of elevator pitches, actually you can use it to test almost any promotional statement.

Here’s how it works…The basic idea behind the SO WHAT? test

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How to write better follow-ups to your seminars and training sessions

If you read my recent article “How to write better F2F seminars and training sessions” you’ll know I dangled a carrot – about how to make your messages stick in participants’s minds, rather than get dribbled away by time, stress, cluttered brain syndrome and more.

Writing better follow ups to seminars and training

Geography permitting, you could set up a semi-social networking group, or (if appropriate) an internal social group, consisting of the original live events’ participants and a few other key individuals.

It doesn’t matter how interested people are. It doesn’t matter how dramatic and fascinating the content is. It doesn’t matter how much you pay a famous keynote speaker to whip them up into a frenzy and get them dancing all the way out to the parking lot shouting the company tagline.

They forget. [Read more…]

Why technical writing does NOT have to be boring

by Christine Nairne

Many people think that technical writing is boring. Well, it’s not – provide you follow these tips as shared by Northamptonshire, England based technical writer Christine Nairne of Tesserae Communications…over to Christine:

Why technical writing does NOT have to be boring

Do you think technical writing is boring?

Let’s start at the beginning. What does ‘technical’ mean?

According to definitions anything involving a specific subject, activity or skill that has laws or rules – from knitting to nuclear physics – is technical.

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How to write good taglines with keywords in mind

As more and more business is done online, branding via a tagline – which used to be just about the company’s uniqueness – now has to make a major contribution to its SEO (Search Engine Optimisation), using keywords, if it’s going to get those customers and prospects clicking.

How to write taglines with keywords

Much as it’s a great achievement to have been in business for nearly 270 years, how are this name and tagline (Maille – House Founded in 1747) going to tell Google that the company makes mustard?

With your tagline being an important element in your branding and marketing, often it’s hard to reconcile what expresses the “what’s in it for you” in terms of brand values … as well as including a keyword or three to help Google bump you up into the top pages. So how do you combine the two? [Read more…]

How to get your written message over faster with an abstract

This will make you smile … we’re going to take a business writing lesson from the academic world … the abstract (noun: a short summary of a text, scientific article, document, speech, etc.), and how its concept can be adapted to help your readers get to the point ASAP. 

Writing an abstract on How To Write Better

Unlike in the art world, an “abstract” in writing terms means a summary that can work better for business writing than the “executive summary” people in business tend to use. Here’s why…

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How to write better patient information – for nurses and other health professionals

Learning how to write better patient information should not be part of a nurse’s remit. Much patient information is generic and can be written centrally, so should not be a nurse’s concern. But when an individual hospital needs to share some of its own, specific information with patients, 9 times out of 10 it falls to the nurses in that department to write it out for patients to read.

HTWB nurse

When you’re writing for patients, try to do a bit of role play; put yourself in the patient or carer’s shoes for a few minutes.

Even though a lot of patient information can be covered by generic sources of leaflets and handouts, every hospital – in the UK, anyway – does things differently. That’s when and where bespoke patient information has to be written: to explain procedures, activities, processes and more.

Here is some help with how nursing professionals can meet this need. [Read more…]