Some harsh-but-true words about “bestselling books”

Please welcome back my wonderful, straight-talking friend and colleague from Toronto, Tsufit – who has some startling and true words to say about “bestselling authors,” as I have on more than one occasion. Because it’s so easy to manipulate the system with online book sales, the perceived value of being a bestselling author is shrinking by the day. Over to Tsufit

photo of Tsufit

“Put a brick between 2 covers, add endorsements & great title; it’ll sell.” Tsufit

“You can take a BRICK, slap it between a provocative front and back cover with a great title, add some strong endorsements and your book will sell.”

That’s exactly what I told the participants in my Book Creation Workshop the first time I ran it a few years ago.

It’s certainly not something I recommend or teach. Write a cool book! [Read more…]

Horsey jokes you’ll love, because you need a sense of humour…

Do you love, hate, or tolerate horses? Know someone else who loves them? Whatever your feelings you may as well laugh … and here are some useful opportunities.

The following is a sneak preview of one of my favourite jokes in my forthcoming book, 500 horse laughs for humans … to be published later this year with illustrations by the one and only Roger Penwill whose work is truly superb.

Jokes about horsesIt’s the sequel to my iconic, lovely, popular title The Horse Lover’s Joke Book which has sold nearly into the 6 figures ( a lot for a niche book) and continues to make horsey families laugh even 18 years after it was published.

Today, in the aftermath of International Women’s Day, here is some advice for young women making that tricky choice between their horse, and their boyfriend…

Why horses are better than boyfriends

[Read more…]

Think you’re doing marketing, SME? Sorry. Chances are, you’re not.

When you talk about marketing your small/SME business, do you really know what you’re talking about?

I’ve listened to people running new business startups saying, “oh, we haven’t got much money, so we’ll get a smart student or recent graduate to come in and do our marketing.”

do you know what marketing means

This misinterpretation of marketing and how it contributes to businesses is a BIG problem for them

Just how stupid is that?

Let’s take a good look: this may be something you find surprising but then – enlightening.

Marketing is NOT about writing ads, blogs, press releases, etc.

[Read more…]

How journaling for business can write you a book

Someone I was chatting to recently came up with an interesting question: “I want to write a book about my experience of launching a new business, but I don’t have enough information to share yet. What should I do?”

Journaling for business on HTAB

Journaling is about writing down all aspects of your life: from the emotional through to the practical.

Journal, I thought. But surely not the type of journaling common to positive psychology, mindfulness techniques etc.? [Read more…]

How to write with a co-writer or two

Many of us – in any number of job roles – are well used to working within a team, which might suggest that writers can work in a team in a similar way. Uh, uh: not necessarily. Why? Read on. If you need to collaborate with another worker – whether for business or other activity, for a blog, article, report, white paper, brochure, etc…here are some tips you might find helpful.

Writing with more than one author

A camel is a horse designed (and written about) by a committee.

Probably the most difficult part of working within a team as one or two of the “writers,” is the way that these roles can become politically sensitive.

Why does being “the writer” in a team suggest authority?

[Read more…]

Writing for a living – and for life: an interview with Ali, Suze and a Sprocker

I was really flattered to be asked by the amazing Ali Moore, psychotherapist and coach at Bemoore, to feature in one of her Reconnection videos on YouTube.

Bemoore Reconnection

Ali Moore

Ali’s Reconnection series, as the name suggests, explores times in people’s lives when they have – either voluntarily, coincidentally or accidentally – reconnected with themselves and others and so made substantial improvements to their happiness and wellbeing.

In this video, I share the time when, after many years focusing on advertising writing while writing and marketing my own books, [Read more…]

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