Here’s how to write your book – on the Ali, Suzan and Reggie Show…

A couple of years ago I was lucky enough to be invited on the YouTube channel of the one and only psychotherapist and coach Ali Moore, of the BeMoore Organisation. This was the result…

With thanks for the camera shake to Reggie the Sprocker (Springer Spaniel / Cocker Spaniel cross).

How to research for your nonfiction book (or other project)

The first port of call in any nonfiction book’s research journey must always be the book’s potential readers. By knowing these people well and understanding their issues and problems, you may even find that the book’s structure and content suggest themselves. So how do you go about it?

how to research for a nonfiction book

Start at your desk with some common sense.

There’s no great mystique to it. If you want to get to know your readers, simply go and talk to them. That’s what I do. But I don’t always follow the most obvious route. [Read more…]

How writing a business book leads to a priceless marketing tool

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Having a book published” still holds a certain kudos and perhaps in Pavlov-dog fashion, people automatically associate someone who writes a book about something, with that someone being an expert on the subject.

The “$30 business card” gets people recognised as experts, even if they don’t deserve to be.

In the USA, one prolific speaker on business topics has been heard to describe his books – which he self-publishes – as “$30 business cards.” Cynical perhaps, but the folklore about the author of a book being an expert in his/her field is crystallised therein. However…..

article about writing business books

Business books: just $30 business cards?

[Read more…]

How to create a brilliant nonfiction book cover: tutorial

You shouldn’t judge a book by its cover? Oh, yes, you should, because potential readers will. Especially when your book is going to be sold online.

article about how to design good book covers

Janis, The Body and Me book covers: with my sincere thanks to Simon & Schuster for the loan of this brilliant image.

A book’s cover has two jobs to do apart from the obvious one of sharing its title, tagline and author’s name: one, to indicate the book’s ‘genre,’ and two, to show that the book has been professionally designed and produced. Here’s a swift tutorial – both for self-publishing authors and their (hitherto uninitiated) graphic designers…

Is yours going to be a self-published business or self-help book?

[Read more…]

The secrets of a brilliant nonfiction book proposal

Writing a nonfiction book? Want to have a go at getting it published by a traditional publisher like HarperCollins or Simon & Schuster?

Nowadays many traditional publishers accept online submissions for nonfiction, especially for business and self-help titles. With publishers still being a little on the pernickety side you must absolutely following their submission guidelines to the letter.

article on book publishingThe bad news is, each one will have a slightly different set of questions. The good news is, they normally are very like each other.

Here are the main elements of proposal forms that you’re likely to encounter, and how to ring the right bells…

[Read more…]

How to make your self-published book look like it’s been traditionally published

How often have you looked at a self-published book and seen straightaway that it’s a DIY job? It’s not just poor content that gives it away; in fact many truly good books are ruined by goofs which mainly are simple and cheap to correct.

article about self-publishing books

Can you tell if a book has been traditionally or self-published?

Here are 11 key points to watch out for:

Is the cover attractive and designed so when its image is shrunk down to a small size as it would be on Amazon or other sites, you can still see the key points? Make sure your book’s cover is properly designed: it’s well worth paying for a professional cover designer to do it. [Read more…]

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