Written a nonfiction book? 10 ways to repurpose its content (and grow sales)

One of the best things about the current spread of media and publication options is the fact that the basic content from your print and/or Kindle book can be shared in many more different ways than was the case 20 or even 10 years ago.

Repurpose, reuse, recyle … and max up your book’s earning potential

10 ways to max up the earnings of one single source of content: your book

[Read more…]

Swearing: would you open this book to find out more?

Please welcome once again my good friend and colleague Tsufit, from Toronto, whose emails are always interesting and this one, in particular, grabbed my attention. Swearwords are a hot topic in communications of all kinds today and Tsufit – as always – hits the nail right on the head…Sz.

Saw this book on display in a small local library. 

If you saw it on display in a library or a book store, would you open it?

cover illustration to promtoe book

Love it or hate it, one thing is for sure. [Read more…]

Marketing your nonfiction book: do you get what that REALLY means, and why it’s crucial?

When my former business partner, a rigid academic, tried to edit my forthcoming book – How To Write A Brilliant Nonfiction Book – he made a great fuss over the fact that the chapter about “marketing” at the end of the book only ran to 3,000-odd words.


“But you’ve only written 3,000 odd words about marketing” he yelled gleefully down the phone to me.

Anyway, I didn’t get what he meant, at first

[Read more…]

Writing a nonfiction book: does it help to work with a buddy or two?

The prospect of writing a full-length nonfiction book can be a lonely one. Here are some options that could help you on your journey, involving a choice of partnerships…

Co-authors

If you are considering writing a book with one or more others, it’s worth working into your planning process exactly who does what, and on what criteria you will agree on structure, content, editing and so-on. (Saves arguments later!)

I have the experience of working with a co-author on two of my books. In both cases we split the proceeds 50-50, and I believe that’s customary when both co-authors contribute equal amounts to the project. This issue can be a tricky one if you don’t know what to watch out for, especially as people are likely to have differing views on what constitutes 50% of the effort.

One expert and one (topic-literate) writer: [Read more…]

A trip down Book Scam-mory Lane

If you think I’ve been making all this up about unscrupulous publishers fiddling the Amazon Sales Ranks to create instant Amazon number 1 bestsellers, have a read of the following.

I tripped over this chirpy email the other day while decluttering my old email archives, received from – I’m ashamed to say – a publisher who did three of my own titles (without scams). Here it is, with only the names and date redacted…book publishing scam

A lovely scam-vitation from several years ago

Hi Suze

As the last email stated, we have a plan for making
(book’s title) a bestseller on www.amazon.co.uk [Read more…]

How to write a great nonfiction book title: update

Writing a book, or looking into to options to do so? Book titles and taglines are even more important now than they ever were before. Why?

book titles and sales

If your book is going into bookshops and it’s displayed ‘spine out,’ all people will see is the title on the spine – not the tagline.

SEO. Much as we love to communicate directly with our readers we, as authors wanting to promote our books online, have to buckle down and accept that we’re communicating with ‘bots’ and other digital machines … not just humans, although they are still important.

Sets the scene for your writing project 

Some people like to leave the title until last, rather in the way that you ice a cake: the concept here is that you can’t ice a cake until you have prepared and baked its innards. But there are a couple of good reasons for creating the title right at the beginning of your book writing project. Here they are: [Read more…]

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