Why you need to write tight for corporate audiences

by Jack Willard

Please welcome business consultant Jack Willard from Pittsburgh, Pennsylvania who shows us how to get complex messages over to corporate audiences – in two minutes. (And Jack hastens to add that by ‘write tight’ he does not mean ‘drunk!’)

How do you prepare a two minute presentation about a two-year corporate problem?

Realize first that there may be a primary audience but there is no such thing as a stand-alone audience.

The primary audience might be the executive suite but there are assistants, subordinates, end-users, competitors, attorneys, marketers, consultants and more, all of whom could have an interest in your output. [Read more…]

How to earn some extra money as a voice-over artiste

Have people told you that you have a nice voice? That you’re a good speaker in meetings, presentations, etc.?

If your answer is either ‘yes’ or ‘sort of’ and you could do with a few extra pennies, how about doing some voice-over (VO) work, reading audiobooks and other content for recording? (I’ve learned a lot about VO narration work as I wrote scripts for video and live marketing  events for many years. In fact I’ve even done some VO work myself…) 

recording a voice over

Setting yourself up as a VO artiste can be inexpensive and lead to some very useful extra income

True, there is a fashion today for authors to voice their own books for the audiobooks versions and to voice their own podcasts, but not everyone has the voice to match the writing talent or the time to do it well.

So voice over artistes are brought in by recording facilities to do this, and here in the south of England can earn anything up to £200 per hour. An average short paperback book will take at least five hours to record, so do the math.

VO reading and recording is not a walk in the park, but…

[Read more…]

How to make a great audio book without taking out a mortgage

Until recently the cost of recording an audiobook from your print/eBook tended to be prohibitive.

Recording audiobooks

State-of-the-art Old School Studios, Milton Keynes. Photo credit T Beezley.

Times have changed now, though. And being a tricky old goat I have found out some ways of making high-quality audiobooks that bring the whole project in at an affordable price.

How audiobooks are storming through to best-seller status

I have it on very good authority (yes, no sh*t) that … after Amazon has entered the audiobook market with its cohort Audible, it has found that audiobooks are on the way up, up, up. Audible’s competitors offering a similar service are building quickly.

Why, isn’t rocket science. [Read more…]

Favourite Brexit and Trump jokes written for the long weekend

Amazingly today is yet another public holiday (May 27th 2019) amounting to at least three in the countries that I know of. ( UK: Easter, May Day and this one, plus a few as shown below. All within a few weeks of each other.)

In the UK it’s the “Spring Bank Holiday

This sort-of combines with the Christian event of Whitsun and also heralds the beginning of England’s school “half-term” holiday that includes yet another statutory Monday off, which is why schools use it in order to accept children missing four days of school when it might have been five…shame, kids. (This p*sses teachers off, too.) The actual date of the religious event of Whitsun / Pentecost is on June 9th this year but hey, never mind.

Image of Theresa May

“Brexit is (like) having a wee in the middle of the room at a house party because nobody is talking to you, and then complaining about the smell.” – Matt Abbott

“Memorial Day” in the USA This is a federal holiday in the United States for remembering and honoring people who have died while serving in the United States Armed Forces. Hats off to all you guys and gals but I’m not sure I’d want to remember your ultimate sacrifice with a BBQ. Whatever.

“Victoria Day” in Canada
We Canadians are probably the last of the British Commonwealth “Mohicans” to celebrate the birth of Britain’s Queen Victoria. Yes, we are a little slow in updating ourselves but we are working on it. Happy birthday, our Vic.

Never mind: let’s have a few laughs…Brexit first:

[Read more…]

Get your copy of “Wedding Speeches For Everyone!”

At long last, a book about writing wedding speeches that are bang up to date – not still based on the traditional roles from the last century or two, although there’s plenty of advice on how to do those well if they are your choice.

[Read more…]

Should we still “write” business presentations, or go more ad lib?

Have you ever been on a public speaking or presentation course? I just got back from “Dynamic Delivery” with the one and only Ali Moore, and what a fab day it was. Despite having written scripts for countless speakers over the years, when I get up there myself I can get a little tongue-tied. But not any more.

Article about making presentations

Whichever approach you choose, good preparation is key to a great presentation

There is no magic formula for good public speaking

One of the main takeout points of the day for me, is that there are far fewer rules and rigidly-followed customs in good public speaking now, than there were 20 years ago. In fact to get up and speak to an audience, these days, while seeming to be reading from a script, is often seen as an amateurish no-no. [Read more…]

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