How to write in-vision video scripts that work for you personally

It’s so easy these days, isn’t it? Fire up the laptop, pull up some words from a Word document on the screen, and off you go speaking to your camera and broadcasting to the world via Blab, Facebook Live, or any of the other choices we have at the moment.

HTWB TV newsreader

What’s important is that you convey the information in your own confident, natural way, even if it doesn’t quite match up to the style of a top professional newsreader.

But when you watch unprepared speech “to camera” and it rambles, drones, stops and starts with ums and ers, what does it make you think of the person (and business) represented?

And on the other side of the same coin, what do you think of the person (and business) represented if they are staring at the camera like a rabbit caught in the headlights, with the coat hanger still in their jacket, looking terrified and speaking in a tight, squeaky, scared little voice? [Read more…]

How to write powerful voice-over narration scripts for video

Here’s the next in HTWB’s series on writing and producing video for business and other activities, following my own article on Blab chats, Steve Crawford’s excellent piece on what to wear on video and Gail Spooner’s truly cool article on how to use make-up for on-camera perfection

How to write powerful voice-over narration scripts for video

The smooth, silky, appealing “voice-over” tones you hear on videos on YouTube and elsewhere online don’t happen by accident. It really is worth investing in a professional…

This time, we turn to pre-recorded video and the ubiquitous voice-over narration … the unseen “voice of God” that partners with the images to present a multi-sense message for your business or other activity.

But how exactly does voice-over narration work?

[Read more…]

Creative training videos: the renaissance at last?

Once again we welcome Farai Chirimuuta, video supremo based in Milton Keynes, England, who has delighted me by suggesting that the time has come for the rebirth of what I consider to be the most effective and inspiring of all training media … the capturing, enrapturing “training video.” But before I hand over to Farai, let me share my own two cents’ worth…Sz xx

Creative training videos: the renaissance at last?

Creative training videos: communication in a richer landscape that words alone cannot hope to compete against.

In my observation and  experience (although I write training material for business clients, as a volunteer cancer survivorship worker I watch and go to a lot of medical/healthcare training sessions as a learner) current training offerings may be cheap to produce and easy to be measured for effectiveness. But how much effectiveness? Does the fact that learners can recall XX percent of the teaching points at the end of the session in the feedback forms mean the associated messages will stay with them beyond tomorrow?

Not now. Not today when so much training is tick-box, multiple-choice either on-screen or delivered to a script when it’s live (and Heaven help you if you ask a question that’s not in the script: nearly always, the professional trainer won’t know the answer.) So much of it is bland, boring, done to the book… [Read more…]

How to get powerful off-camera interviews for your online video

There is lots of information here on HTWB about how to get good interviews for testimonials and other specific sales activities, whether on video, audio or in print. However using an interview approach for any type of documentary or business video is a very useful and credible way to tell a story – whether sales orientated or not.

How to get powerful interviews for your online video

What you need is a simple way of interviewing people that is comfortable for you (as the amateur interviewer) and them (as the twitchy interviewee.) Image with many thanks to Hosting Canada.

So here are some tips on how to get the results you need, whatever the purpose… [Read more…]

How to use makeup to look your best on camera

Saying your words to a video camera can be a bit nerve-wracking, which is why here on HTWB we’ve looked at a number of tips on how to perform, what to wear, etc. Now, we’re very lucky to welcome some advice from top international makeup artist and beauty writer Gail Spooner who shares some brilliant advice on how to make yourself look great for the camera, whether for video or for a still image. And yes, that includes you men, too… 

How to use makeup to look your best on camera

Gail Spooner works on a client’s eye makeup

Whether you’re male or female, it’s important to present yourself in the best possible way. This includes our choice of make-up and how we apply it but not all of us have a team of make-up artists and stylists at our disposal. The camera can pick up our flaws and even worse, highlight them and high definition will magnify these 10 fold! So… [Read more…]

Anyone for business blogging? New balls, please

Updated June 27th, 2019. Gauging the usefulness of blogging for business over the last few years has been like watching a tennis match: plink, plonk, game to either the yay-sayers or the nay-sayers, depending who’s on top form that month. In honour of the forthcoming Wimbledon tournament in the UK, here’s a look at how the blogging championship is shaping up this year…(2019.)

Anyone for business blogging? New balls, please

No-one ever said blogging for business had to be confined to text. Deuce.

The topic rides a roller coaster, it seems with highs when the digital marketing scene is relatively quiet, and lows when the latest new social media toy-toy emerges to beat it in straight sets. But like many good veteran players, blogging for business isn’t gotten rid of that easily.

For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here

[Read more…]

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