Why you need to write tight for corporate audiences

by Jack Willard

Please welcome business consultant Jack Willard from Pittsburgh, Pennsylvania who shows us how to get complex messages over to corporate audiences – in two minutes. (And Jack hastens to add that by ‘write tight’ he does not mean ‘drunk!’)

How do you prepare a two minute presentation about a two-year corporate problem?

Realize first that there may be a primary audience but there is no such thing as a stand-alone audience.

The primary audience might be the executive suite but there are assistants, subordinates, end-users, competitors, attorneys, marketers, consultants and more, all of whom could have an interest in your output. [Read more…]

Marketing your nonfiction book: do you get what that REALLY means, and why it’s crucial?

When my former business partner, a rigid academic, tried to edit my forthcoming book – How To Write A Brilliant Nonfiction Book – he made a great fuss over the fact that the chapter about “marketing” at the end of the book only ran to 3,000-odd words.


“But you’ve only written 3,000 odd words about marketing” he yelled gleefully down the phone to me.

Anyway, I didn’t get what he meant, at first

[Read more…]

“Everyone’s thinking Christmas. What can I blog about now?”

Does this sound like you? Need to blog for your regular readers but don’t want to fight with the endless recipes, decoration ideas, gift ideas and special offers?

My offering for Xmas 2019 – click on the photo for more info

Here are a few slightly ‘out of the box’ thought-starters

Food/catering/hospitality businesses
Ideas for ‘the morning after’ food and drink [Read more…]

Are your emails read – or dead?

Did you know that the average white collar worker gets around 100 emails per day? That’s not to mention a sole trader running a knowledge-based business like mine, who gets around 200 a day? An SME entrepreneur who probably gets 200-300 or more?

Email correspondence grows exponentially every year making it harder to get yours opened & acted on. Here are the latest tips…

And did you know that 79 percent of emails don’t even get opened? Now do you see how critical it is to make your emails as open-friendly as possible?

Here’s the latest on how to stand the best chance of getting your mails opened and acted upon… [Read more…]

25 better writing tips to print and stick on your, er, wall

You may have noticed that I’ve started sharing some new/updated ‘how to write better’ tips in social media and in my email sig file.

I thought you also might like to have the first 25 here in one hit, maybe to print out and er, stick somewhere? 🙂

25 better writing tips from, you guessed it: How To Write Better

1.If you write regular blogs and plan them right, they can be turned into a great book.

2.Hate writing, but have to? Try dictating instead. Then transcribe, edit & hey presto!

3.Writing for marketing? Remember, it’s always about what’s in it for THEM, not you. [Read more…]

‘We pride ourselves…’ popular or pompous?

Now, small businesses, it’s time for your seasonal bottom-smacking from Suze for writing pompous ‘we-wee’ content that fools no-one and just makes you look like old fuddy-duddies.

Meet Sir Fuggled Doublebottom, a righteous Pompous Ass from Great Lakes Brewery on Vimeo

Yeah, OK, you pride yourselves. But do your clients/customers care?

I know, it’s cruel. [Read more…]

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