How to write yourself a wonderful wedding website

Getting married this year? Welcome John Daulton from Your UK Wedding Directory who explains how to set up a low-cost yet effective wedding website to capture all those memories forever.

Wedding websitesby John Daulton

So… you’re getting married and you know you’d like to document it and keep reminders of it in every way you can. You’ve hired the photographer, and you know your friends will be there taking videos and photos with their smartphones. What else can you do to keep the memories alive? [Read more…]

54 grammar fumblerules to make you grin

Although we’ve looked at funny grammar rules before, here is an even more comprehensive list to give you some smiles!. Enjoy (and learn, of course…)

grammar article

I wonder how much grammar rules have changed since 1558– ?

Fumblerule? Whassat, Wikipedia?

To quote the Wikipedia oracle:

fumblerule is a rule of language or linguistic style, humorously written in such a way that it breaks this rule.[1] Fumblerules are a form of self-reference.
The science editor George L. Trigg published a list of such rules in 1979.[2] The term fumblerules was coined in a list of such rules compiled by William Safire on Sunday, 4 November 1979,[3][4] in his column “On Language” in the New York Times. Safire later authored a book titled Fumblerules: A Lighthearted Guide to Grammar and Good Usage, which was reprinted in 2005 as How Not to Write: The Essential Misrules of Grammar.

I love them already–

[Read more…]

How to write a feedback form that gets useful results

Have you ever looked at the feedback form you get at the end of a presentation or conference, and wonder what the hell those questions mean? Being a little tired and keen to get home, can you easily figure out what the subjective, often leading questions are trying to worm out of you?

feedback formsAnd do you, as so many people do, fill in the bare minimum of answers or even not bother at all? Relax: it’s the form writers’ fault, not yours.

Here are some examples of terrible feedback form questions, how to do them properly, and why. Stick with me: it gets better…

Why are so many feedback forms utter garbage?

[Read more…]

How bad writing will cost you sales opportunities

Today we welcome sales expert Niraj Kapur, who quite rightly spits fur and feathers about the way wannabee business suppliers ruin their chances with prospects due to writing the wrong words in the wrong way. Over to Niraj…

We’ve all experienced this truly bad writing

bad sales writing

Don’t talk about yourself. Write about how you deliver benefits & help prospects.

You connect with someone interesting on LinkedIn and they sent you a terrible sales pitch.

You ask someone at a networking event to send you information and it’s full of attachments, all about them and nothing to benefit you.

You attend an exhibition and the sponsors send you an impersonal automated email within minutes of your leaving their exhibition stand. [Read more…]

Great writing tip from Ann Handley, top US content expert

Please welcome the one and only Ann Handley, content head honcho of the famous US site MarketingProfs.com for which I once had the honor of being a columnist (and whom she named “Little Wacky.” Probably because I am, er, a little wacky.) 
Ann is a Wall Street Journal bestselling author with her brilliant book, “Everybody Writes,” and writes an incredibly useful and entertaining bi-weekly newsletter called Total Annarchy. Here’s an excerpt from the current edition which I really wanted to share with you. (Below you’ll see her in action live in this video, but don’t forget to read her tip below!)

Hey, Homeslice!

A friend asked me to look at a few chapters of a book he’s writing. It’s a strong book with a strong premise. But he’s struggling with making the writing equally buff. [Read more…]

Why you need to know the difference between writing errors & writing mistakes

Most old-fashioned editors (hereafter known as OFEs**) and all my happy clients know that when it comes to “sticking to the rules” of writing I am an anarchist.

mistakes in writing

The fact that information crosses approximately 3,400 miles of Atlantic Ocean in less time than it takes you to sneeze does rather make a mockery of trying to preserve the good olde days of British English. British, American, Australian? They’re all OK.

Please note, however, that I’m not particularly anarchic in any other ways. I never burned my bra for Women’s Lib (although I was too young to need one then) and I didn’t even go to the anti-Trump protests in London in 2018 but only because there was no-one available to let my dogs out for wee-wees.

Grammar, spelling, punctuation: do you control them or do they control you?

This question has been bothering me for a long time over issues like the Oxford comma and whether you use a capital letter after a colon or not. Short answer? Issues like that do not matter worth a pinch of coonsh*t, as my dear old Canadian dad used to say. [Read more…]

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