“I help people” … but so does everybody else

How often do you see in written bios, and hear in business networking meetings, “I/we help people/clients to…..” ??

I help people...

Do you fall into the “I/we help you…” trap?

Of course there’s nothing wrong with that. It’s a good way to start off for a number of reasons. That’s why so many of us use the “help you” way into the introduction. Then what happens?

We get the death of a good word, and the birth of a cliché

[Read more…]

Write Around The Web: literary festival, proofreading, typography, adverbs and a smile

Welcome to our new selection of curated info from around the web — hand-picked for HTWB readers by yours truly. Enjoy!
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Milton Keynes, England — easy to get to from London, Oxford, Cambridge, Birmingham and beyond…Sz 

Milton Keynes Literary Festival 18-22 September 2019

A fabulous festival of books, words, writers and ideas that celebrates everything literary, bookish or wordyMilton KeynesAfter a triumphant debut in 2017 – with Lynton Kwesi Johnson, Michael Rosen and much more – we returned in 2018 with an even more ambitious programme, working with new Festival partners and venues to bring a cornucopia of the finest contemporary writing to the city.  Highlights in 2018 included Hollie McNish, Mark Haddon and Lemn Sissay. [Read more…]

Branding: who needs a logo when you wear glasses?

How seriously do you take branding for your business? OK, if you’re Coca Cola or Kellogg’s it’s very, very serious and you don’t have a choice. But for those of us running rather, er, smaller enterprises, do you realise that branding is just as important?

Now, those of you who know me personally know that I don’t do fancy, but I do branding, sort of, for my meagre writing business. Here, therefore, is the “living logo” that has been working very hard for me for the last six years:

Suzan St Maur's glasses

Who do you think of when you see a woman with a mop of short, blonde hair and big black glasses? And don’t you dare say “Maxine...” I don’t do hats. LOL.

Why a pair of glasses for branding, when I’m a writer?

[Read more…]

Writing a nonfiction book? Compete with Google at your peril

Before Google there was a need for lots of books that shared information. Now? Who needs an encyclopædia when Google is at your fingertips?

Bang goes the door on your butt if you want to write a nonfiction book covering topics of a certain informational type that, now, are so hungrily available on Google.Google logoI had the painful experience recently of looking into the production of another “A to Z” book of terms for two particular audiences, each clearly defined, one of which I describe below.

All seemed clear and cracking until that “Oh No” moment hit me: why should people buy this book containing umpty-dump hundred entries when all they need to do to find out what any of that content means, is to key it into Google? [Read more…]

How to make your nonfiction book a true success

Thinking of writing a nonfiction book? Great! But if you want it to sell commercially, you need to make sure it delivers good value to prospective readers. Here are some tips to help you make sure it does.how to make sure your nonfiction book succeeds

What does your book need to be successful?

Much as we authors like to think even our business or self-help books are the next best thing since How To Win Friends And Influence People, ego must be dumped and business acumen must prevail. [Read more…]

How to write yourself a wonderful wedding website

Getting married this year? Welcome John Daulton from Your UK Wedding Directory who explains how to set up a low-cost yet effective wedding website to capture all those memories forever.

Wedding websitesby John Daulton

So… you’re getting married and you know you’d like to document it and keep reminders of it in every way you can. You’ve hired the photographer, and you know your friends will be there taking videos and photos with their smartphones. What else can you do to keep the memories alive? [Read more…]

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