‘We pride ourselves…’ popular or pompous?

Now, small businesses, it’s time for your seasonal bottom-smacking from Suze for writing pompous ‘we-wee’ content that fools no-one and just makes you look like old fuddy-duddies.

Meet Sir Fuggled Doublebottom, a righteous Pompous Ass from Great Lakes Brewery on Vimeo

Yeah, OK, you pride yourselves. But do your clients/customers care?

I know, it’s cruel. [Read more…]

How to write a great nonfiction book title: update

Writing a book, or looking into to options to do so? Book titles and taglines are even more important now than they ever were before. Why?

book titles and sales

If your book is going into bookshops and it’s displayed ‘spine out,’ all people will see is the title on the spine – not the tagline.

SEO. Much as we love to communicate directly with our readers we, as authors wanting to promote our books online, have to buckle down and accept that we’re communicating with ‘bots’ and other digital machines … not just humans, although they are still important.

Sets the scene for your writing project 

Some people like to leave the title until last, rather in the way that you ice a cake: the concept here is that you can’t ice a cake until you have prepared and baked its innards. But there are a couple of good reasons for creating the title right at the beginning of your book writing project. Here they are: [Read more…]

Is your new book’s content already on Google?

If readers can find easily, on Google, all or most of the information you intend to write in your book, don’t bother writing the book.

book content on Google

Can most or all of your book’s information be found on Google?

This is a somewhat hard lesson we authors have to take on board, but here it goes: if you want your book to sell make sure it offers readers a lot more than they could find just by searching for the information on Google or other search engines. [Read more…]

Why even one grammar mistake could cost you your new job

All you need is a recruiter or employer who has a bee in their bonnet about grammar, spelling, punctuation and so-on…if your CV/résumé contains one or more mistakes, you are toast.

writing tips from Suzan St Maur
So are your job prospects with that employer.

Unfair? [Read more…]

A nasty little writing quiz about apostrophes

By popular demand, another sneaky, nasty grammar quiz. The last one got hundreds of comments and likes and I’m told customers and staff in a certain UK fashion house nearly came to blows arguing over it.apostrophe quizThis time we’re looking for apostrophes … nasty little b*ggers they are, too…

In which of following sentences is there one or more (or no) apostrophe used wrongly?

No cheating now! Answers are below… [Read more…]

How to write with a tomato

Do you do Pomodoro? Yes, it’s Italian for tomato, but also it’s biz-speak for a productivity-increasing method. We writers like to think we can use methods like this to crank out the words faster. (Or do we?)

Pomodoro for writers

It’s named after a timer that looks like a tomato. Not exactly romantic, but it has caught on.

So we asked business admin expert Jean Weir to give us the skinny on how this technique works. And then we asked some other writers what they think about writing with tomato …

Over to Jean… Sz 

What is the Pomodoro technique from a writer’s point of view?

[Read more…]

css.php