“Everyone’s thinking Christmas. What can I blog about now?”

Does this sound like you? Need to blog for your regular readers but don’t want to fight with the endless recipes, decoration ideas, gift ideas and special offers?

My offering for Xmas 2019 – click on the photo for more info

Here are a few slightly ‘out of the box’ thought-starters

Food/catering/hospitality businesses
Ideas for ‘the morning after’ food and drink [Read more…]

Are your emails read – or dead?

Did you know that the average white collar worker gets around 100 emails per day? That’s not to mention a sole trader running a knowledge-based business like mine, who gets around 200 a day? An SME entrepreneur who probably gets 200-300 or more?

Email correspondence grows exponentially every year making it harder to get yours opened & acted on. Here are the latest tips…

And did you know that 79 percent of emails don’t even get opened? Now do you see how critical it is to make your emails as open-friendly as possible?

Here’s the latest on how to stand the best chance of getting your mails opened and acted upon… [Read more…]

25 better writing tips to print and stick on your, er, wall

You may have noticed that I’ve started sharing some new/updated ‘how to write better’ tips in social media and in my email sig file.

I thought you also might like to have the first 25 here in one hit, maybe to print out and er, stick somewhere? 🙂

25 better writing tips from, you guessed it: How To Write Better

1.If you write regular blogs and plan them right, they can be turned into a great book.

2.Hate writing, but have to? Try dictating instead. Then transcribe, edit & hey presto!

3.Writing for marketing? Remember, it’s always about what’s in it for THEM, not you. [Read more…]

‘We pride ourselves…’ popular or pompous?

Now, small businesses, it’s time for your seasonal bottom-smacking from Suze for writing pompous ‘we-wee’ content that fools no-one and just makes you look like old fuddy-duddies.

Meet Sir Fuggled Doublebottom, a righteous Pompous Ass from Great Lakes Brewery on Vimeo

Yeah, OK, you pride yourselves. But do your clients/customers care?

I know, it’s cruel. [Read more…]

How to write a great nonfiction book title: update

Writing a book, or looking into to options to do so? Book titles and taglines are even more important now than they ever were before. Why?

book titles and sales

If your book is going into bookshops and it’s displayed ‘spine out,’ all people will see is the title on the spine – not the tagline.

SEO. Much as we love to communicate directly with our readers we, as authors wanting to promote our books online, have to buckle down and accept that we’re communicating with ‘bots’ and other digital machines … not just humans, although they are still important.

Sets the scene for your writing project 

Some people like to leave the title until last, rather in the way that you ice a cake: the concept here is that you can’t ice a cake until you have prepared and baked its innards. But there are a couple of good reasons for creating the title right at the beginning of your book writing project. Here they are: [Read more…]

Is your new book’s content already on Google?

If readers can find easily, on Google, all or most of the information you intend to write in your book, don’t bother writing the book.

book content on Google

Can most or all of your book’s information be found on Google?

This is a somewhat hard lesson we authors have to take on board, but here it goes: if you want your book to sell make sure it offers readers a lot more than they could find just by searching for the information on Google or other search engines. [Read more…]

css.php