How to write for eBooks: factual, business-like, conversational?

Have you written and published an eBook lately, or are you thinking of doing one? eBooksHere’s what Anika asked me recently about how to write eBooks:

“I am used to writing fundraising bids which are factual and need evidence to support the relevant points. Do you think e-books are similar in approach – business like and factual or should they be a more relaxed style?”

We’re talking about different animals here, Anika

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What to write to business prospects so you stay in their thoughts

How do you keep your name uppermost in your business prospects’ minds when they’re contemplating hiring you (or a competitor) … without appearing to nag or pester them?
how to retain prospects' interest in youThis was an issue raised by Anna, a business coach I know who is ace at what she does but, as always, has to compete with others for lucrative contracts. [Read more…]

What to write for your readers when they’re on their holidays

When your readers /customers are on vacation, or are about to go on vacation, or even are just thinking about it, you can forgive them for not focusing quite as hard on your business or other activity’s message as they might at other times.

writing for readers on vacation

People on vacation seldom switch off completely from blogs and social media, so keep some of your blogs and posts in tune with them while they’re away.

But rather than just accept it as a seasonal fact of life, in some cases you can actually use this “holiday spirit” to your advantage.

Here are a few examples to get you thinking…and most important of all, how to get your readers coming back to your site for helpful information not only before and after, but while they are away on their holidays.

(Most of the following are ideas that could be developed into a short series of blogs and/or social media posts over the summer. And apologies to readers in the southern hemisphere: maybe you should bookmark this to read again in November!)

15 ideas for summer holiday topics – e.g. if you’re a ….

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Mini writing tips: your summer menu on HTWB

I’m off home to Canada soon (August 8th) so will be corresponding with everyone from there, until I return to the UK early in September.

And in case anyone’s wondering what happens to my crazy house here in the UK full of rescued dogs and cats? While I’m away my friends move in with even more crazy dogs. So I pity any poor burglar who tries to get through about seven pairs of snapping jaws. Anyway:

Right now I’m working on some handy mini writing tips for you to use…

what do you want help for in your writing

What can you write to help a friend who is seriously depressed?

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Email: how to make your signature file work harder

Are those few lines that appear just below your name on your emails working as hard for you as they could?

Email: how to make your signature file work harder

Provided that your business or other activity offers verbally expressed advice and other help, it shouldn’t be hard for you to carve out, say, 10 top tips that you could include in your signature file.

In the spirit of sharing value to clients, prospects and others, here’s an idea that might work for you and your business, charity or other activity… [Read more…]

How to write for millennials

For the second time in a week, please welcome back the intrepid Jackson Rawlings. Last time he told us, er, older types in no uncertain terms how not to write for millennial audiences, and this week shares some further thoughts on we can do it right – if we want to be on the same wavelength. Pin back your ears (or eyes, anyway…) Sz x

Article on writing for millennialsI often get asked about the how to approach writing for millennials. Most likely because: a) I’m a writer and b) I’m a millennial. Makes sense, huh?

People ask me “should I write short pieces? Should I use jokes and memes?”

First of all, no. Or at least, probably no.

The assumption is writing for millennials is an entirely different game to writing for other audiences.

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