How to make your nonfiction book a true success

Thinking of writing a nonfiction book? Great! But if you want it to sell commercially, you need to make sure it delivers good value to prospective readers. Here are some tips to help you make sure it does.how to make sure your nonfiction book succeeds

What does your book need to be successful?

Much as we authors like to think even our business or self-help books are the next best thing since How To Win Friends And Influence People, ego must be dumped and business acumen must prevail. [Read more…]

Please welcome ReaderReady writing. (This time around.)

ReaderReady? Yes, I just coined that word. It means the same as most of the terms and descriptions mentioned below going back to about the 1950s or so. So why is it new?

conversations in slaes

In both business writing and sales, success now lies in conversations – not presentations.

Short answer? It isn’t. But along with every new incarnation of the concept, we get the accompanying yee-hahs and whizzing bow ties assuring us that this is how we should be writing our books, online content, blogs, ad copy, and everything else down to the note you stick on your front door asking the delivery people to leave your stuff around the back. [Read more…]

Déjà vu jokes … plus a few more, 2019

Updated and republished July 13th, 2019: Déjà Vu for You Too? Some updated smiles for you …

Thanks to Nigel Jamie Bangs who originally shared this gag on my Facebook group, The Joke Street Journal (please join if you want some good laughs.) The original thought was this: Deja poo jokesAnd that got me thinking. So I started writing…..and writing…..and writing……and I came up with the following. Now in July 2019 I have come up with a few more. But … let’s get you thinking of even more!

Déjà Boo:  Boring people with ghost stories when it isn’t Halloween

Déjà Blue: Long-standing UK Conservative / US Democrat voter [Read more…]

How to write yourself a wonderful wedding website

Getting married this year? Welcome John Daulton from Your UK Wedding Directory who explains how to set up a low-cost yet effective wedding website to capture all those memories forever.

Wedding websitesby John Daulton

So… you’re getting married and you know you’d like to document it and keep reminders of it in every way you can. You’ve hired the photographer, and you know your friends will be there taking videos and photos with their smartphones. What else can you do to keep the memories alive? [Read more…]

Should we ladies write swearwords? Discuss.

Well, f**k my old boots and call me potty-mouthed, but I swear. I swear when I speak and I swear when I write. How about you other ladies? (Or if you want to be PC, “women?”)swearing by women Many of us “gals” the wrong side of 40 grew up believing that if Daddy stubbed his toe and said the F-word we would smile and tut-tut sympathetically, but if the same happened to us we would be told that swearing is unladylike and deserving of chastisement — not an ice pack and analgesia.

Unladylike? An ancient word?

[Read more…]

So we love puns, right? Here are even more

Haunted French pancakes give me the crèpes. Here’s another handful of puns (there may be one or two duplications from earlier collections) to give us some clever smiles for this post-Independence Day, post-Canada Day weekend.

And yes: I am a newly converted Punthusiast. Here’s a Suze original to start us off:
After my car accident I called St Christopher a lying old fraud. I couldn’t have insulted a Saint Maur.
(OK, I’ll get my coat.)

more puns on HTWB

Meanwhile the latest punsations as provided, once again, by my dear friend Laurence H. from London, England:

You can tune a piano, but you can’t tuna fish. [Read more…]

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