Blogging: the evergreen business favourite – on your own site

When you think that the first ever blog post was written nearly 25 years ago, it makes you wonder why this genre of communication hasn’t been killed and cremated along with many other online comms notions that have bitten the dust since those early years. Why not?

It's good to blog on your own website

Do we still need to bang the drum about blogging on your own website or blogsite?

Well, you know how I love to bang the drum about blogging and how it’s the best way since sliced bread for you to get both traffic and SEO brownie points for your website…could be that’s why blogging is still going strong. Here’s how to make sure it stays strong for you… [Read more…]

Pony jokes for daughters (and you may need them too)

Pony-mad children are gathering momentum for the northern hemisphere’s equestrian extravaganzas as schools close down for the summer.

Funny jokes about ponies

What’s the difference between a pony and a banana? Have you ever tried to peel a pony?

As most parents and other adult relatives/friends will know, such activities breed very high levels of adolescent hormones and resultant stress, anxiety, petulance, tantrums, sheer bloody mindedness and more: mainly, if not almost exclusively, amongst girls.

And these can cover a very wide range of disciplines, even within the pony confines. For example: [Read more…]

Email: how to make your signature file work harder

Are those few lines that appear just below your name on your emails working as hard for you as they could?

Email: how to make your signature file work harder

Provided that your business or other activity offers verbally expressed advice and other help, it shouldn’t be hard for you to carve out, say, 10 top tips that you could include in your signature file.

In the spirit of sharing value to clients, prospects and others, here’s an idea that might work for you and your business, charity or other activity… [Read more…]

Book publishing today: top 10 myths exploded

You probably know that book publishing today is a very different ballgame than the publishing picture of 20 years ago and more. But as you’d expect with a comparatively new and still evolving industry, “fake news” runs rife.

10 most popular myths about book publishing today

Today, there are options for people to read our words on their laptops, on their phones, through earphones while they work out at the gym .. as well from the good old-fashioned printed page. And that’s something that should be celebrated.

Here, then, are some of the myths that are flying around, and what the truth is about them. Enjoy.

1. Self-publishing is the same as vanity publishing

No, it’s not. Vanity publishing was a rather unfairly named con played by scammers not so much taking advantage of wannabee authors’ vanity, as of their hearts and souls. [Read more…]

Why banks should never mess with Seniors…

High five to the 82-year-old lady who wrote this letter to her branch of the Toronto Dominion Bank. I understand that despite the online banking robots taking over most of the bank’s activities, there were a couple of humans still around who were duly humbled by the following. Enjoy.

why banks shouldn't take on old ladies

We don’t like being old in the first place, so it doesn’t take much to piss us off.

Dear Sirs/Mesdames:

I am writing to thank you for bouncing my cheque with which I endeavoured to pay my plumber last month.

By my calculations, three nanoseconds must have elapsed between his presenting the cheque and the arrival in my account of the funds needed to honour it.

I refer, of course, to the automatic monthly deposit of my entire pension, an arrangement which, I admit, has been in place for only eight years. [Read more…]

How to write for millennials

For the second time in a week, please welcome back the intrepid Jackson Rawlings. Last time he told us, er, older types in no uncertain terms how not to write for millennial audiences, and this week shares some further thoughts on we can do it right – if we want to be on the same wavelength. Pin back your ears (or eyes, anyway…) Sz x

Article on writing for millennialsI often get asked about the how to approach writing for millennials. Most likely because: a) I’m a writer and b) I’m a millennial. Makes sense, huh?

People ask me “should I write short pieces? Should I use jokes and memes?”

First of all, no. Or at least, probably no.

The assumption is writing for millennials is an entirely different game to writing for other audiences.

[Read more…]

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