Are your emails read – or dead?

Did you know that the average white collar worker gets around 100 emails per day? That’s not to mention a sole trader running a knowledge-based business like mine, who gets around 200 a day? An SME entrepreneur who probably gets 200-300 or more?

Email correspondence grows exponentially every year making it harder to get yours opened & acted on. Here are the latest tips…

And did you know that 79 percent of emails don’t even get opened? Now do you see how critical it is to make your emails as open-friendly as possible?

Here’s the latest on how to stand the best chance of getting your mails opened and acted upon… [Read more…]

How Thanksgiving reminds the world about gratitude

Particularly in Canada, the USA and to a lesser extent Mexico, families share this day of gratitude for a good harvest and year. It’s a long-standing tradition going back hundreds of years and has become as comfortable and well-loved part of life as a pair of cozy slippers.

Our Canadian Thanksgiving dinner this year (second Monday of October) … in Leicestershire, England

Today, however, it’s interesting to see how much the element of gratitude is taking hold within the context of positive psychology, influencing mindfulness and other techniques and therapies to help us cope with modern life. Is that really what we need? [Read more…]

25 better writing tips to print and stick on your, er, wall

You may have noticed that I’ve started sharing some new/updated ‘how to write better’ tips in social media and in my email sig file.

I thought you also might like to have the first 25 here in one hit, maybe to print out and er, stick somewhere? 🙂

25 better writing tips from, you guessed it: How To Write Better

1.If you write regular blogs and plan them right, they can be turned into a great book.

2.Hate writing, but have to? Try dictating instead. Then transcribe, edit & hey presto!

3.Writing for marketing? Remember, it’s always about what’s in it for THEM, not you. [Read more…]

Prickasso, Quackademic, Fartner, etc: new words to cheer up your writing

Further to the popularity of my first list of new words for you to use to enhance your writing, here are some more that will bring further sparkles to everything from your business emails to  your laundry lists. Enjoy.

Infernolising, n. Psychotherapists’ description of a patient who rages and vents in anger to the point of spitting fire.

Baby Bloomers, n, pl. Septuagenarians who have had more than three facelifts.

Behindfulness, n. Being aware that your butt lift makes you look like a Dromedary camel on its hind legs despite the surgery having cost you 150,000 BRL reais in a sweaty São Paulo clinic.

Bentagon, n. Crooked pentagon. [Read more…]

What to blog/vlog about at this time of year

One of my former copywriting colleagues was having a good old bitch earlier on Messenger about not having ideas for their next blog. I hit the roof.

illustration to article abut winter festivals

Autumn/fall and winter are a great time for festivals – and allied blogging.

“There’s so much to blog about at this time of the year, you could write one a day from now until New Year’s and not cover the same topic twice,” I rattled off on the keyboard chipping my newly-polished nails.

Use event dates not as blog topics, but as topic triggers

Let’s go back a few weeks (save those for next year) and check what there has been, as well as what’s to come before we pop the corks for New Year’s 2020. Here are just a few topics that can be triggered by associations with some of the world’s special days, and I know these ideas will trigger some more for you. [Read more…]

A trip down Book Scam-mory Lane

If you think I’ve been making all this up about unscrupulous publishers fiddling the Amazon Sales Ranks to create instant Amazon number 1 bestsellers, have a read of the following.

I tripped over this chirpy email the other day while decluttering my old email archives, received from – I’m ashamed to say – a publisher who did three of my own titles (without scams). Here it is, with only the names and date redacted…book publishing scam

A lovely scam-vitation from several years ago

Hi Suze

As the last email stated, we have a plan for making
(book’s title) a bestseller on www.amazon.co.uk [Read more…]

css.php