What to write when someone has lost their job due to coronavirus

One of the most popular articles here on HTWB for the last four years has been “What to write when someone has lost their job.” As you know, at the moment (May 2020) this has become even more of an issue due to social distancing, self-isolation and of course the closing down of many businesses.

Even a short email or private message on social media can help support someone who’s facing job/income loss due to coronavirus, but it’s a delicate path to travel. Here’s how to help, not hinder…

Some workers are lucky and have been furloughed, but others – especially in small businesses and the self-employed – are facing not one but two major dilemmas: one, loss of income, and two, no clear vision of how – and when – the job and business markeplaces will get back to normal … if they ever do. [Read more…]

Book writing courses for nonfiction: are they worth it?

I read a lot of books and scrutinise a lot of courses about how to write books. (Well, it’s my job.) You would be amazed at how complicated some of these make the process.

Some focus on formulæ more complex than a Google algorithm (and that’s going some) which they laughingly refer to as a system-based approach guaranteed to make your nonfiction book follow exactly the same cookie-cutter model as that of everyone else.Very few of these approaches champion originality and flexibility, because such formula-driven bullsh*t doesn’t have room for it. [Read more…]

What does a nonfiction book need to be successful?

Much as we authors like to think even our business or self-help books are the next best thing since How To Win Friends And Influence People, ego must be dumped and business acumen must prevail. Bottom line: with nonfiction books the question of whether or not to write one has to be a business decision.

It needs to be taken in the same way as a decision to introduce a new product or service. With nearly all nonfiction (and fiction too, up to a point) there is usually room for a good new book on the market, provided it’s likely to attract a substantial group of readers because:

**It’s about something entirely new and very interesting that no-one has written about before or
**It’s about something that’s not new, but to which you contribute something entirely new and very interesting

If readers can find all or most of your information on Google, don’t write a book about it.

[Read more…]

Diary of a self-isolator: After Lockdown

Here’s a little verse or three to make us think about what happens next…enjoy.

I’m sick of being here on my own, sat on my fat posterior.

AFTER LOCKDOWN
Office workers’ quandary

I wish I weren’t so stuck at home
These walls are too familiar
I’m sick of being here on my own
Sat on my fat posterior.

[Read more…]

How to boost your nonfiction book with a PR campaign

Please welcome expert PR coach Laura Perkes of PR With Perkes – sharing her advice on the best ways to get publicity for a new nonfiction book. Over to Laura … 

Now that the hard work of writing the book is over it’s time for the fun to begin, to elevate your expertise and create a successful launch that will not only boost sales of your book but will inspire people to make the life-changing decisions to take them from stuck to unstuck.

As you know, words are incredibly powerful.

[Read more…]

Diary of a self-isolator: WTF would we have done without the internet?

When I hear people bitch and moan about being under lockdown due to coronavirus/Covid19, I think back to my dim and distant youth when the internet was no more than a twinkle in Tim Berners-Lee’s eye.

Telephone landline handsets from the 1960s and 1970s – now museum pieces as you can see.

Earlier incarnations had been trialled but mostly had hissy fits and blew up once someone actually input a little bit of content. It was only when Tim Berners-Price took hold of it all in around 1990 that they managed to make it work. As we know, that revolutionised everything. And even better, it can’t catch COVID-19.

Imagine,” I say helpfully between their bitchings and moanings, “what lockdown would have been like if we didn’t have the WWW?[Read more…]

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