“I help people” … but so does everybody else

How often do you see in written bios, and hear in business networking meetings, “I/we help people/clients to…..” ??

I help people...

Do you fall into the “I/we help you…” trap?

Of course there’s nothing wrong with that. It’s a good way to start off for a number of reasons. That’s why so many of us use the “help you” way into the introduction. Then what happens?

We get the death of a good word, and the birth of a cliché

Most clichés became clichés because they were good words or expressions in the first place.

Now that they have become clichés, the fact that they are a little worn out and saggy in places means that if we can avoid them we should, so we keep our content fresh and lively.

Let’s look at my own bio example to see how it starts off with an “I help…” and could progress to something a little more special…

I help people who want to write a book become published authors.

A bit meh?

I make new authors’ dreams come true, from an idea to a published book

If you want to write a book, I can turn you into a published author.

I show you how to write a nonfiction book and get it out there

I teach you everything you need to write a book and get it out there

…and so-on.

Obviously I then follow those on with substantiations of how I deliver the benefits and the promise.

I would love to share more professional examples but I don’t want to offend anyone!

Some buzz words you can use or adapt so you avoid falling into the “I/we help you” trap:

In any case, it’s time we moved on to you and your introductory bio, whether it’s for a 60 second elevator pitch or a written submission, LinkedIn profile or any of the other needs for such writing.

Here are 88 words and terms to get you started:

guide
tutor
advise
coach
develop
direct
explain
instruct
prepare
show
train
enlighten
exercise
illustrate
imbue
impart
implant
inculcate
initiate
interpret
nurture
school
sharpen
give lessons
open eyes
polish
furnish
coddle
pamper
spoil
caress
cosset
cater to
beautify
serve
supply
support
sustain
boost
elevate
enlarge
grow
improve
writing tipsmagnify
multiply
uplift
advance
boost
correct
develop
enhance
lift
promote
reform
revamp
revise
upgrade
ameliorate
augment
cultivate
purify
rally
rectify
refine
sharpen
perk up
pick up
set right
shape up
straighten out
clean up
cure
debug
fix up
make up for
put in order
reconstruct
redress
regulate
remedy
remodel
reorganize
repair
revise
set right
set straight
shape up
straighten out

Forgive me if there are any duplications above — I was beginning to get word blindness after a while…

What word or words can you pick from this list to improve your own introductory bio?

Please share!

 

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