How to write a great travel blog

How to write a great travel blog

Writing great travel blogs has many challenges…

How often has someone asked you about your holiday, only for their eyes to glaze over when you start talking about it, or they just cut you short? It’s harsh, but true. Whether you want to go into travel writing seriously or just want to share some good posts on TripAdvisor, travel researcher/writer John Guinn from The Travel Researcher shares his views on how to write travel blogs people really will want to read…

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Travel is one of the most popular subjects to write about as everyone likes to talk about their holiday. Most of the time, unfortunately, no one is interested to hear about the great trip that you’ve just come back from.

Writing great travel blogs has many challenges – so here are some tips on how to write a successful travel blog.

Why do people read travel blogs?

People read travel blogs, articles or features to find out about the destination or experiences. Only very rarely do they just want to see your take on it.

That’s not to say that they don’t want to be entertained, but this should come from the events and not your own personal funny bone. Maintaining humor throughout a whole article can be very difficult. So don’t cause yourself problems when trying to complete your story.

Do your homework

There is more to writing a travel story then just sitting at a keyboard and typing. The article should be planned well before the actual trip. This includes reading as much as you can about your destination or experience.

What did the other writers comment on? Was the same thing repeated time and again? What would have interested you, but they didn’t cover?

Record your thoughts as they happen

While experiencing your trip do take as many notes as possible. Trust me, you will not remember everything. When writing the notes remember to record the photo reference so you will give the image the right caption.

If writing notes is a problem then get a quality voice recorder. This will actually slow your writing down as it’s easier to speed read notes than it is to listen through a whole recording.

If you can’t write the article while you are away, do ensure that you at least plan the outline. Then if anything is missing you will have the chance to take that ideal photograph, or maybe get the number for the bus you took.

Keep it simple and focused

With the body of your article try to stick with one aspect of the trip. Don’t try to fit everything in. Remember, you want to keep the reader engaged. If you do that they will return to read your new blogs about the bits you kept out of this one.

It is easy to be unique when writing about an unusual event or place. But standing out when writing about a destination everyone ‘knows’ is a massive challenge. You may lose readers just because they falsely believe that you’re going to be talking about the same old thing. So the headline and intro need to be eye-catching and intriguing.

Of course, sometimes writing about a well-known can gain you extra readers. For example what it’s really like drinking in Magaluf?

5-point checklist for a good travel blog

Before you hit the send or publish button, it is well worth going through these five checks.

  1. Are all the words you’ve used necessary? Have you used too many adjectives or clichés?
  2. Does the introduction explain the story? Is it entertaining enough to encourage the reader to keep going?
  3. Once into the main story, do you focus on the subject, or do you try to cram too much in? Does the flow chop and change as you go off topic and then come back again?
  4. Is it a good ending, or did you just stop writing?
  5. Remember to check the grammar and spelling, preferably by using another pair of eyes.

Remember to include a “fact box”

So that your reader can experience (or avoid) what you saw or did don’t forget to include a fact box.

This will list how you got there, where you stayed, how to book, contact details, etc.

And to recap…

Before you start to write about your travel adventure, ask yourself what sort of story do you want to share and why anyone would want to start reading it? Then ensure that you are properly prepared to obtain all the information you need.

Finally make sure that your headline grabs the reader’s attention and that you keep them engaged until the end.

Check out John’s latest travel info on radio with the John Guinn Travel Show on, and visit his website here.

photo credit: 1950sUnlimited via photopin cc




  1. I would be sure to use my own photos and not stock photos. That really helps being the experience out… as they say, a picture is worth a thousand words.

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