How to write a LinkedIn profile: does yours suck as much as mine does?

LinkedIn,profile,Suzan St Maur,writing,blogging,, How To Write BetterEvery few weeks I update my LinkedIn profile and wonder if it’s what potential clients will a) be attracted by and b) find helpful.

With a background like mine … as I say in the profile, I’ve written professionally for every medium there is apart from tablets of stone and that’s only because I’m useless with a hammer and chisel … it’s hard to know just how to set out my stall in a way that clients and potential clients will benefit from now.

Here’s the latest incarnation: would this ring your chimes or bore you witless?

If you need some writing help backed up by star-quality experience, combined with lively contemporary thinking to help you make words work much harder for your business, you’ve come to the right place.

As a seasoned journalist, copywriter, scriptwriter, content writer, blogger and author, I have a massive amount of expertise to make your writing projects perform well for you, whatever the medium.

In fact I think in my career so far I have written for just about every medium there is, with the exception of tablets of stone … and that’s only because I’m not very good with a hammer and chisel…

Keen to develop your blogging for business? With some serious blog writing and editing experience under my belt, I can help you take your blog from a small beginning to a site that attracts – and keeps – hundreds or even thousands of loyal readers.

After all, I’ve done it on my own blog … nothing to 1,500 visits (3,000+ reads) per day, in less than 3 years. Plus editing for a good few years on several multi-author blogs. And I share that know-how with you.

Want some 1-on-1 coaching on your blog writing? No worries. Skype or Google Hangout.

Want to do a workshop on “What To Write For Your Business Blog?” No worries if you’re in southern England or the GTA in Ontario (for now, but more are planned elsewhere soon!) Give me a shout and we’ll talk.

And let’s talk about your other writing needs, too. Like coaching you through the process of writing and/or publishing your nonfiction book. Or ghostwriting your blog posts if you don’t have time to do them yourself. Or tidying up your website text, email marketing, and much, much more.

For now though, come on over to my website,, and check out over 600 articles about a wide range of writing topics, particularly focused on business and blog writing. When you’re ready to have a chat just email me via the site. (Or drop me a note here on LinkedIn, of course.)

I’m looking forward to helping you!


OK. Be honest. Does it make you smile, frown, or want to throw up? I’d be interested to know and can take criticism as long as it doesn’t involve too many 4-letter words.

What are the key criteria you use in your LinkedIn profile?

Blogging,writing,blogwritng,news,newsletter,Suzan St Maur,,How To Write BetterWith LinkedIn profiles and general participation becoming increasingly important in today’s online environment, we really do need to take it all very seriously.

How do you put forward your LinkedIn persona? And what advice can you share with our readers here on how to make the best of this A-list online platform?

Please share!

While you’re here, stop by my Bookshop…books and eBooks to help you write better – and to give to friends and family…

photo credit: clasesdeperiodismo via photopin cc




  1. Susan, I like it. With one exception: I find the the hammer and chisel para a bit clunky. That said, I can relate. I’m in a similar bag – I’ve written a book and as a journalist, hundreds of articles on everything from soup to nuts. The bulk of my experience is divided almost equally between journalism and public relations, so I feel your pain.
    I like your emphasis on blogging and am keen to see what other responses you get on whether to narrow it down (blogging) or leave it broad, offering other services like you do at the end.

    • I shouldn’t laugh, Jane, but I have to say I find using a hammer and chisel very clunky indeed, hence why I don’t do it! I take your point though and thanks for making it.

      One of the problems nowadays as that being a generalist just isn’t fashionable – people want you to work in a niche and the more specialized the better, hence my focus on blog writing. that’s not a bad thing though; I love blogging and love showing people how to do theirs better, so feel very happy about it.

      From what you say I gather you have to deal with the same issues. Let’s hope that widespread expertise over a large number of genres and disciplines will come back into fashion one of these days… 😉

  2. Good post. I’ve struggled with exactly the same issues: diverse experience and multiple interests, all of which is difficult to digest into succinct statements that will get noticed. One thing I can suggest is to think about what kind of work you like doing most and making your first phrases appeal to those kinds of clients. It might not be helpful to consider the profile as a letter to potential clients. And it would be important for us to get it right because this is what people assess your suitability for their projects on. You don’t want to appear long-winded with complex information. They all have this problem, too!

    • Thanks Christine. As I said to Jane above, being a generalist just isn’t trendy at the moment. In the last few years I find that if I reel off the writing experience I have people’s eyes begin to glaze over (either literally or metaphorically) after I get to about genre #3. So my inclination is to focus sharply on blogging which (again, as I said to Jane) I love dearly anyway.

      But it’s a bit frustrating if I find I have been passed over for a web text or email marketing job because “oh, well, we know you’re specialist blog writer…” !!

      Do you find that happens to you too?

      • Can’t really say I’m a specialist blog writer. (If I were you, I would dig a little if that comment came my way and point out the strengths I can offer that were developed through blogging.) I work out a lot of things and digest the stuff that come up in my day job. People at work are not usually interested in the actual skill used to write something. That’s seems to be more my thing. They just want to see the result.

        • Absolutely, Christine – that’s why I’ve tried to angle my profile text so that it relates directly to what I can do for “you,” the client, rather than what I have done generally. I believe it’s very important to stay focused on that.

  3. Jacquie Dinsmore says

    Interesting post, Christine. I’m a generalist too (Translation and revision) and I agree with your analysis. Because of this, I’m initiating a small marketing campaign with my clients to promote one of my other services. You could try writing your profile based only on blogging, then add another line or two, “I can also help you in other areas, such as . . .” and list your other areas of expertise. Also, I think your text could be tightened up a bit to help the salient points stand out.

    • I like the sound of this. I know you have great things to add to your résumé. Don’t be shy to toot your own horn on the many things you are most proud of having achieved.

      • I hear what you say about not being shy about tooting your own horn … as someone once said, “if you don’t think you’re good, why the hell should I?”

        However as I live in the UK I’m conscious of the British culture that regards tooting your own horn as rather vulgar and boastful. Mostly that is driven by jealousy – so sad, really.

  4. Hi Jacquie and thanks for visiting! I like your idea about initiating small marketing campaigns for single services – and I’m sure we would all be very interested to know how this works out.

    Would you be willing to do a guest post for us about it when you’ve implemented it?

  5. Another note: Check Google for some of the many articles on how to make your LI profile pop … I was not able to paste the links in here but a search will result in many interesting pointers.

    • That’s an excellent idea, Christine – in fact I have made a note to search for those articles and curate a selection of the best ones I can find (in my opinion, anyway). Will get on to that next week!


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