Write right for Twitter and your book or eBook can sell bigtime

Once in a while it’s encouraging to see a straight, old-fashioned sales success story about promoting your book or books, and here is my latest contribution – using Twitter.

Back in the early 00s I wrote a book called “The Horse Lover’s Joke Book. It took me all of about 3 months in total and I enjoyed every minute of it. The book was published by one of the specialist equestrian imprints in the UK and the USA and since then it has sold out several times and been reprinted as many times again.

Needless to say its success is due largely to it being an affordable horsey gift, which is why it’s nearly always in the top 20 “horses” category on Amazon and regularly hits the number 1 spot there in the run-up to Christmas. It also sells hand over fist in bricks-and-mortar equestrian retail outlets, and does pretty well online from specialist equestrian websites, as a gift for Mother’s Day, birthdays, anniversaries and more.

All the same a while back, with one eye on maintaining its sales and the other eye on establishing the groundwork for its sequel which was being published soon afterwards, I decided to try Twitter to promote it.

We’re talking very basic advertising strategy here

Via Tweetdeck I set up searches for various incarnations of horsey and other phrases, but settled on the most obvious ones … #horses and #gifts. I was quite surprised to see how vast the horse-related Twitter membership is, especially in the USA, but with what seemed like thousands in the UK as well. When my search was on “horses” and my PC’s speakers were turned up, the Tweetdeck pinger would be going off like a pesky burglar alarm.

I wrote and sent every tweet manually and changed things around a bit as I went along, but my basic tweet would be something like:

Want the perfect stocking filler for a friend who loves horses? “The Horse Lover’s Joke Book” http://amzn.to/cWt3xR #horses #gifts

I started tweeting these at the beginning of November and continued at the rate of about 8-10 per day up until Amazon’s Christmas delivery deadline.

I then received the final figures from my publishers:

The sales total of “The Horse Lover’s Joke Book” on Amazon UK just in November and December 2010, was 25 percent more than all the book’s sales in the whole 12 months of 2009. (Sales figures for the same period 12 months later were almost identical after a similar promotional push in November and December 2011, and I’m currently running the same again for 2012.)  

And it wasn’t doing badly back in 2009 before I started using Twitter for business, either. So if this isn’t proof that promoting and selling niche nonfiction books work well on Twitter, I don’t know what is. So get Tweeting – and sell your books and eBooks!

More help for you on Twitter and beyond:

“How To Write About Yourself”…how to make the most of yourself, whatever you need to write

“Business Writing Made Easy…everything you need to know about writing for business in English

“Banana Skin Words and how not to slip on them”…over 1,500 spelling and grammar tips to perfect your written English

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