New authors on Black Friday: get your book published professionally

**Do you have a superb idea for a book, but don’t know how to go about writing and producing it?
**Does writing a book seem a lovely idea, but such a large project is a bit scary – especially if it’s your first one?
**Or … do you want to start a bit smaller with one or more booklets – and/or eBooks – to establish yourself and your credibility with a lesser commitment (and reduced cost?)

Get your book written and published - without the scams

That wonderful feeling when your new book is actually published and out there…me with my latest. (And over-bleached hair – apologies.) Photo by Kate Everall .

**Do you wonder if there’s an audience for your book idea, and how to tailor it to appeal?
**Have you explored the idea of using a book publishing service but been scared off by publishing scammers? (And there are many…)

The help you need to write your book and get it out there

The bad news, is that writing a book today just adds to the millions of books out there all fighting for attention on Amazon, Barnes & Noble, other online outlets, plus the few large bricks-and-mortar outlets that still manage to keep their heads above water.

The good news, is that there are now several more ways to publish a book and none of them carry the old-fashioned stigma of “vanity publishing.”

In fact, self-publishing (or co-operative publishing) often is by far the most attractive way for authors to make some money from their book sales, depending of course on the book, its captive and extended audiences, and the author’s opportunities to promote it.

I’ve been working on an entirely new model of service to help new and not-so-new authors get their books written and published in ways that work – not by smoke-and-mirrors fancy “publishing services,” but by real professionals who have real skills and who have real expectations about payment, rather than trying to sting new writers. (But see below.)

Fine and dandy for nonfiction. What about fiction?

At long last, getting fiction published has climbed up over the barbed-wire barriers of snotty-nosed literary agents who only had their percentages and reputations with major publishers at heart. Very few literary agents are willing to take a flying chance on a book that doesn’t fit into the mainstream because, well, they have mortgages and bills to pay. They seldom are risk-takers.

Yet often it’s the risky fiction books that get somewhere. One of life’s little ironies.

Anyway now you can publish fiction yourself and with the right promotion techniques (not expensive) a self-published novel can sell well within its genre, and if so may well be picked up by a major traditional publisher to take forward. Remember, “50 Shades Of Grey” originally was self- published. And look where that led its author.

A whole book is a lot. What about eBooks and short books/booklets?

No problem. These are shorter, more concise, and offer both you and your readers/customers/prospects the chance to gain from your knowledge without reading through a full-length book.

Obviously they don’t require as much writing as full-length books, too.

However, as someone once said (attributed and paraphrased variously to Mark Twain, Abraham Lincoln, W. Somerset Maugham, even me Heaven forbid…) “it’s a lot harder to write a short piece than it is to write a long one.”

Ergo, writing shorter is harder.

It needs some help to make sure it compresses your messages into sharper prose without losing momentum or meaning.

Given my marketing writing background I can bring your editorial information down to whatever fits: even short, bite-sized messages that demonstrate your expertise effectively: perfect for short eBooks and booklets that underpin your credibility in your field.

So what are the catches?

There aren’t many, as long as you know about the scammers out there.

And there are loads. Why?

It probably boils down to the way we authors regard our books almost like they were our children. Especially our “first-born.”

Because many of us look upon writing and publishing a book as a major feat in our business or personal lives, the whole process opens up our vulnerability to scammers who understand how much this all means to a victim.

They work tirelessly to drain you of as much money as possible.

They start off by inveigling you in at a relatively low entry-point, but then wind you up into more and more services without which your book can’t possibly succeed.

Needless to say they don’t sit down with you and work out the whats, whos, wheres, whys and hows of your book concept to start with, which of course can dictate a simple and cost-effective strategy not only for getting the book written, but also for its promotion either into the traditional trade publishing arena, the self-publishing route, or the various hybrid routes available today.

OK. Why you and your colleagues?

As many of you know I’m a prolific author with more than 30 published books out there, some of which have been organic #1 best sellers on Amazon. FYI, that means those books got to their #1 slots on their own merits – not via the hype scams so many disreputable publishers use today.

Most of my titles have been nonfiction/business (plus several joke books!) but I’m now launching into fiction, and humorous poetry with my first volume, “Mischieverse,” out now. I’m also nudging into writing short horror stories and hope soon to have published my first novel, an adult humorous fiction title.

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You might like these categories here on HTWB:
Writing Books (57 articles)
Writing Fiction Without The Fuss (45 articles)
Music and Poetry (157 articles)
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Having worked across all types of book publishing I’m able to offer experienced advice on options to new authors. What’s more, given my background as a marketing writer and content strategist, the help I offer new authors includes a high level of book marketing expertise – such a critical part of a book’s success today.

A professional yet reasonably priced publishing home for your book

There’s no pressure here, but if you want to self-publish your book with help, I can provide it. Because so many people have asked me if I can help them in this way, I set up a partnership with Lewis Williams – ex-Oxford University masters graduate and then an employee with the University for many years producing numerous publications – to found Cavalcade Books. Right now (late 2018) this is so new we haven’t even had time to get our website up and running but we’re working on it!

Here’s what we wrote on one of the few pieces of descriptive material we have found time to produce … LOL …

Cavalcade Books

A fresh, honest and inspiring assisted publishing imprint for business, self-help and other fiction and nonfiction books

Established in July 2018, we’ve already launched a publishing programme of 5 new books in 2018. We’re so new, we haven’t even had time to develop our website properly. Watch this space.

Cavalcade who?

Founded by the powerful partnership of Oxford academic pro editor, author and publisher Lewis Williams of the popular niche imprint Corona Books, and multi award-winning writing blogger and best-selling author Suzan St Maur … plus their panel of hand-picked publishing specialists.

It’s a dynamic and incisive crew.

Assisted publishing that works, at sensible prices

Both of us, and our associates, have been around the self-publishing / trade publishing block many times. Many, many times.

We have learned the hard way why trade publishing is not for everyone (especially if you don’t want to wait for many months and/or accept under 10 percent royalties and be obliged to change what they want…ah, let’s not go there right now.)

Self-publishing on a professional level

We also have learned that a terrifyingly large number of our competitors charge silly money to create a so-called “self-published” book that, when published, looks like a cover-bound Word Document full of layout and text mistakes.

OK, if you want a book to hand out to your family as a gift in the Festive Season. But not if you want to be taken seriously as an author. Not now. Readers have got wise to the, er, scraggy-looking imprints of the old-fashioned “self-published” book.

This is the era of professional publishing, without having to hand over time / control / money to The Big Trade Publishers … Heaven forbid.

Does Cavalcade publishing cost fortunes?

No. It doesn’t have to. If you want extensive help over weeks and months to develop your book, then yes, of course it will cost quite a bit.

But if you want a typical service, we won’t break your bank.

Want to know more?

Please drop one or both of us a line as follows:
info@CavalcadeBooks.com
(or individually at:)
Lewis Williams – lewis@lewiswilliams.com
Suzan St Maur – suze@suzanstmaur.com

What if you don’t want to self-publish?

No problem at all. The majority of my books were and are being published by conventional trade publishers, so I know the culture well.

If you want your book to go this route, I will organise research to find the most appropriate publisher for your type of book, and then figure out their submission guidelines. Many nonfiction publishers (and some of the smaller fiction publishers) accept online submissions which makes the process easier and a little faster, although the traditional publishers still do not exactly travel at the speed of light.

I have won several contracts with my submission documents (it helps having my background as a marketing writer!) so with luck I can do the same for you.

Can you be sure we’re not scammers?

Yes. Why else do you think I don’t include my home address in England here on this site? I don’t want my house burned down by the scammers I loathe – and write about. LOL!

Basically because I have written extensively about them here on HTWB and, particularly as many of them have approached me as an author and tried to con me into their evil schemes, I have no hesitation in exposing them. They have tried (but failed) to rip me off, but have successfully ripped off several author friends of mine.

This may be an era of “dog eat dog,” but we authors need to maintain the integrity we work so hard to achieve.

If you’d like to talk about your book, drop me a note on suze@suzanstmaur.com. No promises of fame and fortune, but an honest opinion, some candid advice, and who knows – maybe another best-seller one day.

What are your views on and experience of assisted publishing?

Scams or good value?

Please share!

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